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DESIGNING WITH
EXPERIENCE
PROFILES
phillip hunter :: :: phillip.hunter@gmail.com :: :: @designoutloud
SEATTLE INFORMATION ARCHITECTURE & USER EXPERIENCE MEETUP
I FELT _____.
Experience was first
TECHNOLOGY
≠
EXPERIENCE
Experience was first
INTERFACE
≠
EXPERIENCE
clear
fun engagingusable
delightfuluseful
intuitive
fast
powerful
fluid
familiar
full-featured
pleasing
beautiful
compelling
award-winning
lightweight
What We Think Of
What Real People Feel
Significant emotions are
qualities of experience;
esthetic quality that rounds
out an experience into
completeness and unity.
John Dewey
Exercise 2
Scenarios: 1- Finding parking in Capitol Hill
& Fremont
2 - Vacation planning
Inquiry: What are the events and
components?
What happens during?
Write down the verbs, nouns, adjectives that tell the
stories, situations and tasks, the ups & downs.
Experiential qualities must be
distinguished from the
properties of objects. They
are intuited and not subject to
error or judgment.
CI Lewis
QUALIA
Experiential qualities must be
distinguished from the
properties of objects. They
are intuited and not subject to
error or judgment.
CI Lewis
Experience was first
INTERFACE
PROPERTIES
≠
EXPERIENCE
QUALITIES
QUALIA
clear
fun engagingclean
delightfuleasy
intuitive
fast
powerful
fluid
familiar
full-featured
pleasing
beautiful
compelling
award-winning
lightweight
clear
not able
relaxedrushed
irritatedable
interested
apathetic
powerful
good
negative
frustrated
pleased
delighted
empowered
uncooperative
confused
Exercise 3a
Scenarios: 1 - Finding parking in Capitol Hill
& Fremont
2 - Vacation planning
Inquiry: What do you experience?
What happens inside you?
Use feeling words, attitudes, thoughts that
describe what you go through
Write down the words and phrases in a column.
Exercise 3b
Now write their opposites in a parallel column.
These are the probable Qualia for these
experiences.
randomness
leisureliness
skill
confidence
attention elsewhere
insecurity/uncertainty
priority/urgency
less cooperative
strangeness
inability
ignorance
concernapathy
difficult environment
understanding
negative experience
engagementdetachment
few choices
unimportance
serendipity
positive experience
unclear understanding
familiarity
hurriedness
focus
knowledge
more choices
more cooperative
conducive environment
automatic/unconsciousthoughtful/purposeful
Experience Profile Assessment
randomness
leisureliness
skill
confidence
attention elsewhere
insecurity/uncertainty
priority/urgency
less cooperative
strangeness
inability
ignorance
concernapathy
difficult environment
understanding
negative experience
engagementdetachment
few choices
unimportance
serendipity
positive experience
unclear understanding
familiarity
hurriedness
focus
knowledge
more choices
more cooperative
conducive environment
automatic/unconsciousthoughtful/purposeful
randomness
leisureliness
skill
confidence
attention elsewhere
insecurity/uncertainty
unimportance
less cooperative
familiarity
inability
ignorance
concernapathy
difficult environment
unclear understanding
negative experience
engagementdetachment
few choices
priority/urgency
serendipity
positive experience
understanding
strangeness
hurriedness
focus
knowledge
more choices
more cooperative
conducive environment
automatic/unconsciousthoughtful/purposeful
randomness
leisureliness
skill
confidence
attention elsewhere
insecurity/uncertainty
unimportance
less cooperative
familiarity
inability
ignorance
concernapathy
difficult environment
negative experience
engagementdetachment
few choices
priority/urgency
serendipity
positive experience
understanding
strangeness
hurriedness
focus
knowledge
more choices
more cooperative
conducive environment
automatic/unconsciousthoughtful/purposeful
unclear understanding
Exercise 4a
Scenarios: 1 - Finding parking in Capitol Hill
& Fremont
2 - Vacation planning
Draw Experience Profile continuums.
Put negative Qualia words and phrases in the left
column and positive Qualia in the right.
Limit to 10 – 12 pairs.
Exercise 4b
Scenarios: 1 - Finding parking in Capitol Hill
& Fremont
2 - Vacation planning
Assess current experience and plot.
Using a different color, assess desired
experience and plot.
randomness
leisureliness
skill
confidence
attention elsewhere
insecurity/uncertainty
unimportance
less cooperative
familiarity
inability
ignorance
concernapathy
difficult environment
negative experience
engagementdetachment
few choices
priority/urgency
serendipity
positive experience
understanding
strangeness
hurriedness
focus
knowledge
more choices
more cooperative
conducive environment
automatic/unconsciousthoughtful/purposeful
unclear understanding
Discovering Qualia
Find out what’s really going on and also what’s really
wanted and hoped for
Use for making design decisions
Use to measure progress and success
Get at the heart of what really matters
Experience
randomness
leisureliness
skill
confidence
attention elsewhere
insecurity/uncertainty
unimportance
less cooperative
familiarity
inability
ignorance
concernapathy
difficult environment
negative experience
engagementdetachment
few choices
priority/urgency
serendipity
positive experience
understanding
strangeness
hurriedness
focus
knowledge
more choices
more cooperative
conducive environment
automatic/unconsciousthoughtful/purposeful
unclear understanding
Pictures of various digital experiences:
skype/lync conference; family watching
movie; developing world kid with
computer; small biz
Pictures of various digital experiences:
skype/lync conference; family watching
movie; developing world kid with
computer; small biz
Pictures of various digital experiences:
skype/lync conference; family watching
movie; developing world kid with
computer; small biz
randomness
leisureliness
skill
confidence
attention elsewhere
insecurity/uncertainty
priority/urgency
less cooperative
strangeness
inability
ignorance
concernapathy
difficult environment
understanding
negative experience
engagementdetachment
few choices
unimportance
serendipity
positive experience
unclear understanding
familiarity
hurriedness
focus
knowledge
more choices
more cooperative
conducive environment
automatic/unconsciousthoughtful/purposeful
Experience Profile Assessment
Better Experiences through:
Understanding and focusing on Qualia,
the actual qualities of personal
experience
Discovering and identifying Qualia in
context
Assessing Qualia before, during, and
after experiences
THANK YOU!!
AND THANKS TO THE PACIFIC NORTHWEST CHAPTER OF ASIS&T
AND IXDA SEATTLE!
phillip hunter :: :: phillip.hunter@gmail.com :: :: @designoutloud
Resources
http://webcache.googleusercontent.com/search?q=cache:http://humanfactors.
arc.nasa.gov/groups/TLX/downloads/NASA-TLXChapter.pdf
http://en.wikipedia.org/wiki/Qualia
http://en.wikipedia.org/wiki/Phenomenology_(psychology)
http://www.uxbooth.com/articles/intention-vs-interpretation-what-matters/
http://surroundingsignifiers.com/blog/?tag=contextual%20design
Audio illusion: https://soundcloud.com/whyy-the-pulse/an-audio-illusion
If you want to go even deeper, get in touch!

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Seattle IA/UX Meetup 20140708 Designing With Experience Profiles

Notas del editor

  1. >>>>>>>>>>>>>>>> GROUPS!!!!
  2. >>>>>>> NOW PLAY THE AUDIO ILLUSION >>>>>>> NOW PLAY THE AUDIO ILLUSION >>>>>> NOW PLAY THE AUDIO ILLUSION
  3. Colors
  4. Experience profile assessment Semantic differential