13. Significant emotions are
qualities of experience;
esthetic quality that rounds
out an experience into
completeness and unity.
John Dewey
14.
15.
16.
17.
18.
19.
20. Exercise 2
Scenarios: 1- Finding parking in Capitol Hill
& Fremont
2 - Vacation planning
Inquiry: What are the events and
components?
What happens during?
Write down the verbs, nouns, adjectives that tell the
stories, situations and tasks, the ups & downs.
21.
22.
23. Experiential qualities must be
distinguished from the
properties of objects. They
are intuited and not subject to
error or judgment.
CI Lewis
37. Exercise 3a
Scenarios: 1 - Finding parking in Capitol Hill
& Fremont
2 - Vacation planning
Inquiry: What do you experience?
What happens inside you?
Use feeling words, attitudes, thoughts that
describe what you go through
Write down the words and phrases in a column.
38. Exercise 3b
Now write their opposites in a parallel column.
These are the probable Qualia for these
experiences.
44. Exercise 4a
Scenarios: 1 - Finding parking in Capitol Hill
& Fremont
2 - Vacation planning
Draw Experience Profile continuums.
Put negative Qualia words and phrases in the left
column and positive Qualia in the right.
Limit to 10 – 12 pairs.
45. Exercise 4b
Scenarios: 1 - Finding parking in Capitol Hill
& Fremont
2 - Vacation planning
Assess current experience and plot.
Using a different color, assess desired
experience and plot.
47. Discovering Qualia
Find out what’s really going on and also what’s really
wanted and hoped for
Use for making design decisions
Use to measure progress and success
Get at the heart of what really matters
Experience
54. Better Experiences through:
Understanding and focusing on Qualia,
the actual qualities of personal
experience
Discovering and identifying Qualia in
context
Assessing Qualia before, during, and
after experiences
55. THANK YOU!!
AND THANKS TO THE PACIFIC NORTHWEST CHAPTER OF ASIS&T
AND IXDA SEATTLE!
phillip hunter :: :: phillip.hunter@gmail.com :: :: @designoutloud