My 'Winter World of Love' presentation (28th January 2011)

1. “
How we Publish
an Online Game ”
How we publish an online game / World of Love 2 Preloaded

2. First, some background
How we publish an online game / World of Love 2 Preloaded

4. How we publish an online game / World of Love 2 Preloaded

5. How we publish an online game / World of Love 2 Preloaded

6. How we publish an online game / World of Love 2 Preloaded

7. How we publish an online game / World of Love 2 Preloaded

8. How we publish an online game / World of Love 2 Preloaded

9. How we publish an online game / World of Love 2 Preloaded

10. How we publish an online game / World of Love 2 Preloaded

11. Coming soon...
How we publish an online game / World of Love 2 Preloaded

12. How we publish an online game / World of Love 2 Preloaded

13. How we publish an online game / World of Love 2 Preloaded

14. How we publish an online game / World of Love 2 Preloaded

15. How we publish an online game / World of Love 2 Preloaded

16. How we publish an online game / World of Love 2 Preloaded

17. How we publish an online game / World of Love 2 Preloaded

18. 70% comissioned
(£££ then game)
How we publish an online game / World of Love 2 Preloaded

19. Why, who, what, how?
How we publish an online game / World of Love 2 Preloaded

20. Why?
The reason / objective
Marketing?
Education?
(What does success look like?)
How we publish an online game / World of Love 2 Preloaded

21. Who?
Target audience =
Genre
Platform
Complexity / Accessibility
How we publish an online game / World of Love 2 Preloaded

22. What?
(the hardest one!)
Uniqueness?
Point of difference?
How we publish an online game / World of Love 2 Preloaded

23. How?
How will it be found?
Why will they come back?
How can we drive MORE traffic?
= A publishing strategy
How we publish an online game / World of Love 2 Preloaded

24. “
How we Publish
an Online Game ”
How we publish an online game / World of Love 2 Preloaded

25. (7 things we do)
How we publish an online game / World of Love 2 Preloaded

26. #1 Seed Smartly
How we publish an online game / World of Love 2 Preloaded

27. #1 Seed Smartly
Create a seeding matrix!
Be reactive
Time poor = be smart
How we publish an online game / World of Love 2 Preloaded

28. How we publish an online game / World of Love 2 Preloaded

29. #2 Work with Pirates
How we publish an online game / World of Love 2 Preloaded

30. #2 Work with Pirates
Pirates = Free distribution
Help them, help you
How we publish an online game / World of Love 2 Preloaded

32. #3. Integrate with Portals
How we publish an online game / World of Love 2 Preloaded

33. #3 Integrate with Portals
Integration = Promotion
APIs FTW!
How we publish an online game / World of Love 2 Preloaded

35. #4. Adapt to the ‘Host’
How we publish an online game / World of Love 2 Preloaded

36. #4 Adapt to the ‘Host’
Mutiple hosts = multiple needs
1 version, multiple configs.
How we publish an online game / World of Love 2 Preloaded

37. How we publish an online game / World of Love 2 Preloaded

38. How we publish an online game / World of Love 2 Preloaded

39. #5. Listen to your Players
How we publish an online game / World of Love 2 Preloaded

40. #5 Listen to your Players
Involve community early
Stick around
(Don’t take it personally)
How we publish an online game / World of Love 2 Preloaded

41. This game rocks! Handling a sailing ship should be a
challenge, so the argument that it is too difficult is
just whining... Single player games easy to beat...
It has some nice ideas, but, unfortunately, very bad
features as well... Auto zoom should be controlled by
the user ... Loot disappears too quickly...Very
original, but I as many people expect to see some
improvements as this game has so much potential
If you’re being kicked out of multiplayer it’s your
frame rate... right click and go to the quality setting

43. #6. USE Analytics!
How we publish an online game / World of Love 2 Preloaded

44. #6 Use Analytics
Set it up right!
Watch ‘live’
Inform future strategy
Targets = Repeat biz
How we publish an online game / World of Love 2 Preloaded

45. 23% (Med)
95% (V. Easy)
14% (Hard)
90% (Easy)

48. #7. Be Web-friendly
How we publish an online game / World of Love 2 Preloaded

49. #7 Be Web-friendly
1 x SEO’d destination
Thumbs + icons
Agree # tags
How we publish an online game / World of Love 2 Preloaded

51. The end.
How we publish an online game / World of Love 2 Preloaded