2. THE CHRONICLE OF PHILANTHROPY
The number one source in print and online
for nonprofit leaders, fund raisers, grant
makers, and other people involved in the
philanthropic enterprise.
Around 20 years providing assistance to
executives of tax-exempt organizations.
3. HEALTH NONPROFITS’ PARTNERSHIP WITH
COKE AND PEPSI CO.
Summary: Coca-Cola The belief is that these
and PepsiCo are now companies have huge
taking a public role in marketing advantages to
medical group inspire widespread
campaigns to battle awareness, but critics
health problems like think their unhealthy
childhood obesity and products compromise the
heart disease. mission of the medical
They are joining groups groups.
like American Academy
of Pediatrics (AAP) and
the American Cancer
Society (ACS).
4. HEALTH NONPROFITS’ PARTNERSHIP WITH
COKE AND PEPSI CO. CONT.
Issues: health-related
Concerns: Possibly
compromising the mission
statements and goals of
AAP and ACS.
Impact: These for-profits
can raise HUGE
awareness for these health
problems
because of their
advertising, marketing and
breadth of product
distribution.
5. AS TENSIONS OVER WEALTH GAP RISE, THE
RICH ARE GIVING MORE
Issue: The wealth of large Concerns: Many donors who
donations is not getting are giving away large sums of
distributed to human service money do not want to be the
groups and smaller non- first to give a large gift to
profits. smaller nonprofits that do not
Many wealthy donors are have a large reputation.
supporting high education The concern is for nonprofits
(colleges and universities), that are not getting the money
private foundations, hospitals distributed that they deserve
(medical centers and because they are not the most
research), and museums popular.
(libraries and historic More groups are coming up
preservations). with different strategies to put
There is a large economic their name out there so they
divide when people are can become well known to
donating. wealthy donors.
6. AS TENSIONS OVER WEALTH GAP RISE, THE
RICH ARE GIVING MORE CONT.
Impact: This will impact many
smaller nonprofits because they
need to learn how to compete
with the higher nonprofits for
money and for recognition.
The human service groups have
to market themselves more to get
the money they deserve
otherwise the wealthy donors are
just going to continue to giving to
the well known nonprofits.
Either the donors need to change
their attitudes towards giving or
something needs to happen in
the nonprofit world. There needs
to be a equal distribution of
money.
7. THE POWER OF STORIES IN SOCIAL CHANGE
Issue: Helping
Nonprofits tell stories to
compel investors.
Concerns: None
Impact:
Invisiblepeople.tv
interviews homeless
people to get first hand
stories of social
deprivation to effectively
express how charities
have helped them.
