1. KA3 ICT session
ViPi’s specific experience of
using social media
Kick-off meeting
Brussels, 5 February 2013
1

2. What do we want to achieve?
How do we do it?
How do we use it for project outcomes
dissemination?
Caveats/ do’s and don’ts
What about accessibility?

3. A little background about us
Specialised in SEM=SEO+SEA+SMO
o SEO (search engine optimization)
o SEA (search engine advertising)
o SMO (social media optimization)
o S(E)M (search (engine) marketing)
o Main clients: insurance and music industry
Social focus: ICT enabling People with Disabilities
during education, job seeking and employment
o Special interest in basic ICT and ICT-based AT skills
training

4. What do we want to disseminate?
Updates on our project work.
Surveys or analyses we prepared.
Final deliverables that are ready to go out.
Organisation of an event, either local or
European
Presentations made at events
Pictures of events
Videos of the project and or of events

5. How do we do this?
By disseminating,
Using various complementary channels,
And making use of what free tools offer us.

6. Social media
Twitter and aggregators like TweetDeck
oHave something meaningful to say and use hashtags (#)
oRe-tweet only project relevant material
Facebook page (not profile)
o Avoid a ratatouille of postings
oMake the page attractive
YouTube channel and videos
oSelect relevant videos
oVideos can be made easily with smartphones
SlideShare
oUpload your presentations, newsletters, etc.

7. The Social media connections

8. Twitter - twitter.com/ViPi_project

9. Facebook - www.facebook.com/vipiproject

10. YouTube - youtube.com/user/AccessForAlleu

11. SlideShare - slideshare.net/phoenixkm

12. Don’ts
Chase quantity in followers, tweets, likes, etc.
Have a say about everything.
Share personal data and opinions (religious,
political)
Do’s
Ensure you reach those you need to reach
(quality)
Think before tweeting
Don’t pretend to be a “guru”, “expert”, etc. in
your profile.

13. Accessibility social media - common
accessibility issues
Lack of section headings
Poor colour contrast
An inability to navigate using keyboard only
Missing text equivalents for images
Inability to resize text
Videos lacking captioning

14. Accessible social media
Twitter vs. Easy Chirp:
o http://www.easychirp.com
Facebook vs. m.Facebook
o http://m.facebook.com
YouTube vs. Easy YouTube / Accessible YouTube
/ Amara
o http://www.cs.unc.edu/~gb/AccessibleYouTube and
subtitles using Amara - http://www.universalsubtitles.org/en/
SlideShare vs. EasySlideShare:
o http://icant.co.uk/easy-
slideshare/?slides=http://urlslideshare

15. Accessible project outcomes
Accessible Word doc
Accessible PDFs
Daisy book versions

16. Contact details
Mr. Karel Van Isacker
Projects & Business Developer
Mobile: (B) +32 496 334056
Mobile: (GR) +30 6942 868812
Phone: +32 51 568570
E-Mail: karel@phoenixkm.eu
Skype: karel.phoenixkm