SlideShare una empresa de Scribd logo
1 de 11
Hints start:
 Ask the domain name of client ???
 Target Keyword list { 5 }
EX: www.seoruchi.com
Seo training Hyderabad
Seo services india
Seo and link building services
Hints end:
Present Analysis Report for :-
http://www. seoruchi.com
DATE: 12/08/2013
Domain Name: http://www.seoruchi.com
SEO Proficiency:
Our proficiency have an proven track-record in SEO / SEM industry to develop effective SEO /SEM methodologies to
place the website in the top search ranking in the major search engines specially Google, Yahoo, MSN, ASK and
AOL etc. Our SEO and web marketing services extremely focus to achieve TOP 10 search engine rank, generating
sales leads, and better sales conversion. Our search engine marketing services includes organic search engine
optimization (SEO), Pay Per Click (PPC), web promotion, SMO, link popularity building, search engine & directory
submission, SEO content writing, article optimization, blog optimization, press release optimization, RSS feed
promotion.
Focused Search engine Optimization (SEO)
• Formulate SEO / Marketing Strategies
• Rebuild website Search / User Cordial
• Guaranteed High Ranks in the Major search engines
• Drive Potential Traffic
• Endow with Return on Investments
• Traffic & Sales leads Conversion Analysis
• Update website with the latest Search Algorithm and Marketing Trend
Key words(position)
Hints start:
How to find position based on keyword: http://smallseotools.com/keyword-position/
How to find keyword density : http://www.seocentro.com/tools/seo/keyword-density.html
Detail about whole website: http://www.ranks.nl/tools/spider.html
See all tools : http://www.webconfs.com/
Keyword density : http://www.webseoanalytics.com/free/seo-tools/page-analyzer-keyword-density-
tool.php
How to check broken link: http://www.seochat.com/seo-tools/multiple-datacenter-keyword-position/
Hints end
Search Engines Result Position (SERP):what is the present status of your website
using this keyword
Search Engines Key words(position)
Seo training Hyderabad
Seo services india Seo and link building services
Google Google position: Not found in Top 100Google position: Not found in Top
250
Google position: Not found in Top 250
Yahoo! Yahoo position : Not found in
Top 500
Yahoo position : Not found in Top
500
Google position: Not found in Top 250
Bing Not found Not Found Not found
website domain age check
Hints start
How to find keyword density : http://www.seocentro.com/tools/seo/keyword-density.html
Detail about whole website: http://www.ranks.nl/tools/spider.html
http://www.whois.sc/ | http://whois.domaintools.com/
backlinkwatch.com
http://www.seochat.com/?go=1&option=com_seotools&tool=28&domain=http://www.9outof10horses
.com&imageverify=Y3K94&timehsh=445673715646303d&toolsubmit=Submit PR=6
http://domain-age-checker-tool.congland.com/ PR=2
http://www.iwebtool.com/www.9outof10horses.com PR=5
http://rapid.searchmetrics.com/en/seo-tools/server-and-domains/domain-age,29.html PR=5
http://web.archive.org/web/*/http://www.9outof10horses.com PR=7
http://www.webconfs.com/domain-age.php PR=3
Google Back Link Check
Link: Website name
Yahoo Back link Check
http://siteexplorer.search.yahoo.com/
Back link Checker website
http://www.iwebtool.com/backlink_checker
http://backlinkwatch.com/
https://chrome.google.com/webstore/search
Hints end
Site Statistics: (http://whois.domaintools.com/)
Website URL: http://www.seoruchi.com
Website Age: 2 years, 87 days
Time To Expiration 12 June 2011
Last Google Crawl Date 28 Aug 2010 00:53:02 GMT
Google Page Rank: 0
Technorati: Authority:, Rank: 0
Alexa Rank:[ alexa.com] 12,082,757
External Backlinks 1
Social Book Markings 0
Blog Blog Not Found
Average Page Depth 0.46
Page Size 20.61 bytes
Google Indexed Pages n/a
RSS Feed Not Found
Website Validations
W3C Validation Report 6 errors on your page
XML Sitemap Not present
Website Indexed Pages:
Google 0
Yahoo or bing 0
Back Links:
Google 0
Bing or yahoo 1
HTML tags
H1 1
H2 6
H3 0
On page Over all report
http://www.seoworkers.com PR=5
Complete On page Analysis
http://websitegrader.com/site/www.9outof10horses.com/
Domain Age Finder
http://websitegrader.com/site/www.9outof10horses.com/
meta tags analyzer tool
http://www.seocentro.com/tools/search-engines/metatag-analyzer.html
http://www.submitexpress.com/cgi-bin/analyzer/meta.pl
http://www.searchengineoptimising.com
Page Title is too long
Title relevancy to page content is fair.
The Title relevancy to page content is 50%. The maximum recommended length for page titles is 60-65
characters, your current page title is 19 characters, But it is not Suitable to your website.
Meta Description is too long
Found no description meta tag.
The description meta tag is used by most of the search engines. Consider to add a description meta tag.
Your meta description should be no more than 150 characters.
Keywords
Keywords meta tag relevancy to page content is fair.
However, this is not necessarily bad if you have a lot of content. The most important factor is to have your keywords on the page a
few times.
This tag contains 21 keywords. This is too many for what we would consider a 'robot friendly' web page. The
maximum number of keywords we recommend for this tag is 20.
The keywords meta tag relevancy to page content is 60%.
Robots
Found no robots meta tag.
This tag is not really required but helps spiders to index the web page.
Author
Found no Author meta tag.
The Author meta tag is used by most of the search engines. Consider to add a Author meta tag.
Font Tags Found in HTML.
We found some HTML <font> font tags on this page. While this is not a critical issue, you should use Cascading
Style Sheets (CSS) to separate your website's content from its appearance.
Competing Websites (alexa.com)
Site
Website
Grade
Moz
Rank
Google Indexed
Pages
Traffic
Rank
Inbound
Links
del.icio.us
Bookmark
s
www.php2ranjan.com/index.
html
52 5 n/a 981,688 20 0
www.srihithatechnologies.co
m
84 5 58 155,728 522 3
www.srihithatechnologies.co
m/php.html
66 5 1 155,728 10 1
www.kritiinfo.com 49 4 25 1,679,690 37 1
http://horses.nl/
Competing
Websit
es
Website
Grad
e
Moz
Ran
k
Google
Inde
xed
Page
s
Traffic
Ran
k
Inbound
Link
s
del.icio.us
Bookmarks
http://horses.nl/
http://web.twelvehorses.com/
SEARCH ENGINE OPTIMIZATION (SEO) SERIVES
Complete Ongoing SEO Plan
i. On-site optimization:
1. Website Analysis:
a. Content Analysis: Websites should be content rich, the keywords strewn
throughout the text. At the same time, there is no reason to go overboard.
Search engines will penalize a site for over-optimization of any kind,
including excessive keyword density.
b. Structure Analysis: Badly designed site architecture can present a
fundamental problem in achieving any search engine ranking let alone a
high search engine ranking. We will evaluate your current site
architecture, focusing on navigation, code and general design and highlight
any areas that are preventing your site from being ranked and provide
detailed recommendations for improvement.
c. Search Engine Compliance Analysis: A search engine position analysis
strategy ensures that you correctly identify any problems or issues - before
you start changing, enhancing, updating and 'fixing' problems which may
not actually exist. A good search engine position testing and analysis
process should be part of a logical web maintenance routine. Through our
website analysis services, we can ensure that your site is accessible, and
hasn't penalised itself by its design and technology. We specialises in
internet search engine positioning services and strategies.
2. Title & Meta tags optimization of the website pages:
a. Homepage title & Meta Refinements: The Title Tag is an HTML code that
shows the words that appear in the Title bar at the top of your web
browser. Title Tag is an important Tag amongst other SEO related options,
as it not only communicates the theme of your web page to the human
visitors but is also considered very important by the Search Engine
crawlers. The Meta Description Tag is a part of HTML code that allows you
to give a short and concise summary of your web page content. A good
Meta Description Tag helps a page to rank higher for your targeted search
terms.
b. Keyword Specific Internal Page Meta Refinements: Inner pages inside the
website are also optimized according the latest SEO strategies. We follow
all the white hat techniques which are permitted by the Search Engine
Guidelines. As the inner pages works out as landing pages, they should be
refined particularly to the exact key phrase in order to attract the visitors
in providing them the exact relevant content what they are searching for.
3. Content optimization of the static pages as per targeted keywords:
a. For better keyword density and placement: Improving the keyword
density on your website is one of the fastest and simplest ways to increase
your site's visibility in the search engine results pages. To better explain
this reasoning, we will refer to a “keyword” as a word that your typical
web surfer will input in the search box when searching for specific
information about a product or service.
4. Homepage HTML code analysis and refinement recommendations:
a. Validating the pages as per W3C standards: W3C is incredibly important
for browser compatibility and overall site usability. However, it is still a
common practice to make sure one’s pages do validate W3C standards, and
in the future, in an effort to judge site authority and quality, Google may
just include W3C validity in their algorithm; you never know.
b. Optimizing the code reducing any unnecessary tags: Any code which
is unnecessary inside the source code is removed as it increases the size of
the page and sometimes may cause to load the page bit slower. Java script
code is moved to the bottom of the page code as the main content at the
starting the source code.
5. Image Optimization: Image optimization consist of strategies to make your graphics
search engine friendly. This includes optimize your image file for maximum speed,
editing, sharpened, condensed and cropped for quality. A well optimized image reduces
the time required to download web pages. The image optimization process involves:
Image selection, Size determination, Compression, Defining length and width of image
and Alt-tag (alternate text) generation. Alt tag increases your website’s chance of
getting top ranking in leading search engines.
6. Anchor text Optimization: Google heavily weight it’s Search Engine Results Pages
(SERPs) towards the anchor text of links to a page. This can be demonstrated by looking
at extreme examples where a pages high ranking can only be attributed to anchor text
and no other SEO factors.
7. Robots.txt file inclusion: When a search engine crawler comes to your site, it will
look for a special file on your site. That file is called robots.txt and it tells the search
engine spider, which Web pages of your site should be indexed and which Web pages
should be ignored.
8. XML Google sitemap and Yahoo Sitemap development and submission: XML
sitemaps are key to instructing Google and other search engines the page structure of
your site, how often page content is updated, and when new content is added to the
site. Using an XML sitemap will help ensure all site pages are crawled and indexed.
9. Google Analytics account setup: Google Analytics is a great Web visitor and traffic
statistics package. It allows a person to drill down and get insights that can make a
difference between completing an action or not on a client’s website.
10. Content Optimization: Content Optimization is one of the most important factors
to get higher ranking on search engines. The phrase "content is king" is very popular
among search engine specialists. A good quality, well written content works wonders for
a website.
11. Cross link Optimization: Search engines score keywords in the hyperlink text
(anchor text) higher than those in the rest of the body area, and links containing the
keywords queried that link to your page from other domain names help even more. That
is why back links from other domains and Cross-Linking is so important.
12. URL Rewriting: URL rewriting is the process of intercepting an incoming Web
request and redirecting the request to a different resource. When performing URL
rewriting, typically the URL being requested is checked and, based on its value, the
request is redirected to a different URL
13. Page Rank Sculpting: PageRank sculpting refers to the act of using nofollow tags on
internal site links to focus page strength or link strength to the pages and anchor text
that a site owner wants in a search engine.
14. URL Canonicalizaton: Canonicalization is the process of picking the best URLs when
there are several choices, and it usually refers to home pages. For example, most
people would consider these the same URLs
ii. Off-site optimization
1. Search Engine and Directory Submissions:
a. Search Engine Registration: If the website is very new, we will submit
it to the search engines for better in-depth indexing of the website
pages. Also, when a page is re-optimized then it also require again to
submit it to the search engines for re-indexing for better search
results.
b. Manual submission of the website to the local and global directories:
This includes website registering with the free available directories
under relevant category. This will boost the website page rank,
frequent indexing and keyword ranks in organic searches as well. It
also helps in website ranks and traffic improvement as well. This
involves registering your site in our list of directories under the most
relevant sections. Google sees these links as a vote of confidence in
your site.
2. Link building
a. Reciprocal links: We will search relevant websites and contact them
for a link relationship. This drives traffic, crawler visit and keywords
ranking. This will require websites identification, email them, and
offer reciprocal links and then a deal. The keywords use as an anchor
text to increase the keyword ranking in search engines.
b. One-way links: We would initiate one-way link building campaign using
the specific keywords as an anchor text for better deep indexing and
rank improvement in search engines. This will involve contacting other
related websites to request that they link to your website. You should
add a links page to facilitate any reciprocal links.
3. Social Media Optimization
a. Blog Optimization: Blog setup on different websites like blogger.com,
wordpress.com, myspace.com and posting information about the
website. All these blogs will need to be updated on a weekly basis.
Search engine likes regular update on blog. The blogs will be
optimized and ultimately linking to our websites’ pages. This way, we
are driving search spiders to our website from blog and also the traffic
as well.
b. Article optimization: This requires registration with article hosting
websites like ezinearticles.com and can submit our articles there with
a link to our website. Once the article submitted it also syndicates to
so many other network websites. This way, we are getting back links,
traffic, crawling, and branding as well.
c. Social Book marking and Tagging: Social book marking is a very
interesting way to contact community members of same interest. This
really helps in traffic to your website. This involves registering with
the network websites like – http://del.icio.us, http://www.digg.com,
http://friendsite.com, http://www.jumptags.com …and many more.
After registration submitting the information about your website and
this could help in attracting other members of the website who are
searching the relevant information and possibly can find our details
and visit our website for some use.
d. Forums Listings: This will require to search for the relevant forum
websites, where, we will involve in the ongoing communication thread
and reply or question by introducing our website. This helps to drive
prospect traffic to our website and also getting back links from the
forum websites.
e. Audio and video promotion: This involves publishing the audio or
videos of our services or products to the website like youtube.com
also we can pod casting the audio files.
f. Press Release marketing: An excellent way to get traffic to the
website by Press Release distribution. We will submit the press release
to the popular websites like www.prweb.com and from there the press
release syndicated to so many new channels and it drives traffic, back
links and search rank boost
ii. Producing Progress Reports: With subject to check with the campaign progress, it is a
mandatory part of our strategy to produce a monthly report on the work done and the
results / achievements. We submit these reports to our clients for their account. The
reports include:
1. Rank Report
2. Link building Report
3. Article submission report
4. Traffic report
Note:
1] All the content for blog, article, forum posting, press release and the audio video files will be provided
by the client.
2] Suggestions implementation is not a part of SEO implementation. Additional programming efforts that
will be charged at an additional per hour cost.
Your sincerely:
Ranjan Raja
Ruchiwebsolutions.com

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How to create seo report by seoruchi.com

  • 1. Hints start:  Ask the domain name of client ???  Target Keyword list { 5 } EX: www.seoruchi.com Seo training Hyderabad Seo services india Seo and link building services Hints end: Present Analysis Report for :- http://www. seoruchi.com DATE: 12/08/2013 Domain Name: http://www.seoruchi.com SEO Proficiency: Our proficiency have an proven track-record in SEO / SEM industry to develop effective SEO /SEM methodologies to place the website in the top search ranking in the major search engines specially Google, Yahoo, MSN, ASK and AOL etc. Our SEO and web marketing services extremely focus to achieve TOP 10 search engine rank, generating sales leads, and better sales conversion. Our search engine marketing services includes organic search engine optimization (SEO), Pay Per Click (PPC), web promotion, SMO, link popularity building, search engine & directory submission, SEO content writing, article optimization, blog optimization, press release optimization, RSS feed promotion.
  • 2. Focused Search engine Optimization (SEO) • Formulate SEO / Marketing Strategies • Rebuild website Search / User Cordial • Guaranteed High Ranks in the Major search engines • Drive Potential Traffic • Endow with Return on Investments • Traffic & Sales leads Conversion Analysis • Update website with the latest Search Algorithm and Marketing Trend Key words(position) Hints start: How to find position based on keyword: http://smallseotools.com/keyword-position/ How to find keyword density : http://www.seocentro.com/tools/seo/keyword-density.html Detail about whole website: http://www.ranks.nl/tools/spider.html See all tools : http://www.webconfs.com/ Keyword density : http://www.webseoanalytics.com/free/seo-tools/page-analyzer-keyword-density- tool.php How to check broken link: http://www.seochat.com/seo-tools/multiple-datacenter-keyword-position/ Hints end Search Engines Result Position (SERP):what is the present status of your website using this keyword Search Engines Key words(position) Seo training Hyderabad Seo services india Seo and link building services Google Google position: Not found in Top 100Google position: Not found in Top 250 Google position: Not found in Top 250 Yahoo! Yahoo position : Not found in Top 500 Yahoo position : Not found in Top 500 Google position: Not found in Top 250 Bing Not found Not Found Not found website domain age check
  • 3. Hints start How to find keyword density : http://www.seocentro.com/tools/seo/keyword-density.html Detail about whole website: http://www.ranks.nl/tools/spider.html http://www.whois.sc/ | http://whois.domaintools.com/ backlinkwatch.com http://www.seochat.com/?go=1&option=com_seotools&tool=28&domain=http://www.9outof10horses .com&imageverify=Y3K94&timehsh=445673715646303d&toolsubmit=Submit PR=6 http://domain-age-checker-tool.congland.com/ PR=2 http://www.iwebtool.com/www.9outof10horses.com PR=5 http://rapid.searchmetrics.com/en/seo-tools/server-and-domains/domain-age,29.html PR=5 http://web.archive.org/web/*/http://www.9outof10horses.com PR=7 http://www.webconfs.com/domain-age.php PR=3 Google Back Link Check Link: Website name Yahoo Back link Check http://siteexplorer.search.yahoo.com/ Back link Checker website http://www.iwebtool.com/backlink_checker http://backlinkwatch.com/ https://chrome.google.com/webstore/search Hints end Site Statistics: (http://whois.domaintools.com/)
  • 4. Website URL: http://www.seoruchi.com Website Age: 2 years, 87 days Time To Expiration 12 June 2011 Last Google Crawl Date 28 Aug 2010 00:53:02 GMT Google Page Rank: 0 Technorati: Authority:, Rank: 0 Alexa Rank:[ alexa.com] 12,082,757 External Backlinks 1 Social Book Markings 0 Blog Blog Not Found Average Page Depth 0.46 Page Size 20.61 bytes Google Indexed Pages n/a RSS Feed Not Found Website Validations W3C Validation Report 6 errors on your page XML Sitemap Not present Website Indexed Pages: Google 0 Yahoo or bing 0 Back Links: Google 0 Bing or yahoo 1 HTML tags H1 1 H2 6 H3 0
  • 5. On page Over all report http://www.seoworkers.com PR=5 Complete On page Analysis http://websitegrader.com/site/www.9outof10horses.com/ Domain Age Finder http://websitegrader.com/site/www.9outof10horses.com/ meta tags analyzer tool http://www.seocentro.com/tools/search-engines/metatag-analyzer.html http://www.submitexpress.com/cgi-bin/analyzer/meta.pl http://www.searchengineoptimising.com Page Title is too long Title relevancy to page content is fair. The Title relevancy to page content is 50%. The maximum recommended length for page titles is 60-65 characters, your current page title is 19 characters, But it is not Suitable to your website. Meta Description is too long Found no description meta tag. The description meta tag is used by most of the search engines. Consider to add a description meta tag. Your meta description should be no more than 150 characters. Keywords Keywords meta tag relevancy to page content is fair. However, this is not necessarily bad if you have a lot of content. The most important factor is to have your keywords on the page a few times. This tag contains 21 keywords. This is too many for what we would consider a 'robot friendly' web page. The maximum number of keywords we recommend for this tag is 20. The keywords meta tag relevancy to page content is 60%. Robots Found no robots meta tag. This tag is not really required but helps spiders to index the web page. Author Found no Author meta tag. The Author meta tag is used by most of the search engines. Consider to add a Author meta tag. Font Tags Found in HTML. We found some HTML <font> font tags on this page. While this is not a critical issue, you should use Cascading Style Sheets (CSS) to separate your website's content from its appearance.
  • 6. Competing Websites (alexa.com) Site Website Grade Moz Rank Google Indexed Pages Traffic Rank Inbound Links del.icio.us Bookmark s www.php2ranjan.com/index. html 52 5 n/a 981,688 20 0 www.srihithatechnologies.co m 84 5 58 155,728 522 3 www.srihithatechnologies.co m/php.html 66 5 1 155,728 10 1 www.kritiinfo.com 49 4 25 1,679,690 37 1 http://horses.nl/ Competing Websit es Website Grad e Moz Ran k Google Inde xed Page s Traffic Ran k Inbound Link s del.icio.us Bookmarks http://horses.nl/ http://web.twelvehorses.com/ SEARCH ENGINE OPTIMIZATION (SEO) SERIVES Complete Ongoing SEO Plan
  • 7. i. On-site optimization: 1. Website Analysis: a. Content Analysis: Websites should be content rich, the keywords strewn throughout the text. At the same time, there is no reason to go overboard. Search engines will penalize a site for over-optimization of any kind, including excessive keyword density. b. Structure Analysis: Badly designed site architecture can present a fundamental problem in achieving any search engine ranking let alone a high search engine ranking. We will evaluate your current site architecture, focusing on navigation, code and general design and highlight any areas that are preventing your site from being ranked and provide detailed recommendations for improvement. c. Search Engine Compliance Analysis: A search engine position analysis strategy ensures that you correctly identify any problems or issues - before you start changing, enhancing, updating and 'fixing' problems which may not actually exist. A good search engine position testing and analysis process should be part of a logical web maintenance routine. Through our website analysis services, we can ensure that your site is accessible, and hasn't penalised itself by its design and technology. We specialises in internet search engine positioning services and strategies. 2. Title & Meta tags optimization of the website pages: a. Homepage title & Meta Refinements: The Title Tag is an HTML code that shows the words that appear in the Title bar at the top of your web browser. Title Tag is an important Tag amongst other SEO related options, as it not only communicates the theme of your web page to the human visitors but is also considered very important by the Search Engine crawlers. The Meta Description Tag is a part of HTML code that allows you to give a short and concise summary of your web page content. A good Meta Description Tag helps a page to rank higher for your targeted search terms. b. Keyword Specific Internal Page Meta Refinements: Inner pages inside the website are also optimized according the latest SEO strategies. We follow all the white hat techniques which are permitted by the Search Engine Guidelines. As the inner pages works out as landing pages, they should be refined particularly to the exact key phrase in order to attract the visitors in providing them the exact relevant content what they are searching for. 3. Content optimization of the static pages as per targeted keywords: a. For better keyword density and placement: Improving the keyword density on your website is one of the fastest and simplest ways to increase your site's visibility in the search engine results pages. To better explain this reasoning, we will refer to a “keyword” as a word that your typical web surfer will input in the search box when searching for specific information about a product or service. 4. Homepage HTML code analysis and refinement recommendations:
  • 8. a. Validating the pages as per W3C standards: W3C is incredibly important for browser compatibility and overall site usability. However, it is still a common practice to make sure one’s pages do validate W3C standards, and in the future, in an effort to judge site authority and quality, Google may just include W3C validity in their algorithm; you never know. b. Optimizing the code reducing any unnecessary tags: Any code which is unnecessary inside the source code is removed as it increases the size of the page and sometimes may cause to load the page bit slower. Java script code is moved to the bottom of the page code as the main content at the starting the source code. 5. Image Optimization: Image optimization consist of strategies to make your graphics search engine friendly. This includes optimize your image file for maximum speed, editing, sharpened, condensed and cropped for quality. A well optimized image reduces the time required to download web pages. The image optimization process involves: Image selection, Size determination, Compression, Defining length and width of image and Alt-tag (alternate text) generation. Alt tag increases your website’s chance of getting top ranking in leading search engines. 6. Anchor text Optimization: Google heavily weight it’s Search Engine Results Pages (SERPs) towards the anchor text of links to a page. This can be demonstrated by looking at extreme examples where a pages high ranking can only be attributed to anchor text and no other SEO factors. 7. Robots.txt file inclusion: When a search engine crawler comes to your site, it will look for a special file on your site. That file is called robots.txt and it tells the search engine spider, which Web pages of your site should be indexed and which Web pages should be ignored. 8. XML Google sitemap and Yahoo Sitemap development and submission: XML sitemaps are key to instructing Google and other search engines the page structure of your site, how often page content is updated, and when new content is added to the site. Using an XML sitemap will help ensure all site pages are crawled and indexed. 9. Google Analytics account setup: Google Analytics is a great Web visitor and traffic statistics package. It allows a person to drill down and get insights that can make a difference between completing an action or not on a client’s website. 10. Content Optimization: Content Optimization is one of the most important factors to get higher ranking on search engines. The phrase "content is king" is very popular
  • 9. among search engine specialists. A good quality, well written content works wonders for a website. 11. Cross link Optimization: Search engines score keywords in the hyperlink text (anchor text) higher than those in the rest of the body area, and links containing the keywords queried that link to your page from other domain names help even more. That is why back links from other domains and Cross-Linking is so important. 12. URL Rewriting: URL rewriting is the process of intercepting an incoming Web request and redirecting the request to a different resource. When performing URL rewriting, typically the URL being requested is checked and, based on its value, the request is redirected to a different URL 13. Page Rank Sculpting: PageRank sculpting refers to the act of using nofollow tags on internal site links to focus page strength or link strength to the pages and anchor text that a site owner wants in a search engine. 14. URL Canonicalizaton: Canonicalization is the process of picking the best URLs when there are several choices, and it usually refers to home pages. For example, most people would consider these the same URLs ii. Off-site optimization 1. Search Engine and Directory Submissions: a. Search Engine Registration: If the website is very new, we will submit it to the search engines for better in-depth indexing of the website pages. Also, when a page is re-optimized then it also require again to submit it to the search engines for re-indexing for better search results. b. Manual submission of the website to the local and global directories: This includes website registering with the free available directories under relevant category. This will boost the website page rank, frequent indexing and keyword ranks in organic searches as well. It also helps in website ranks and traffic improvement as well. This involves registering your site in our list of directories under the most relevant sections. Google sees these links as a vote of confidence in your site. 2. Link building
  • 10. a. Reciprocal links: We will search relevant websites and contact them for a link relationship. This drives traffic, crawler visit and keywords ranking. This will require websites identification, email them, and offer reciprocal links and then a deal. The keywords use as an anchor text to increase the keyword ranking in search engines. b. One-way links: We would initiate one-way link building campaign using the specific keywords as an anchor text for better deep indexing and rank improvement in search engines. This will involve contacting other related websites to request that they link to your website. You should add a links page to facilitate any reciprocal links. 3. Social Media Optimization a. Blog Optimization: Blog setup on different websites like blogger.com, wordpress.com, myspace.com and posting information about the website. All these blogs will need to be updated on a weekly basis. Search engine likes regular update on blog. The blogs will be optimized and ultimately linking to our websites’ pages. This way, we are driving search spiders to our website from blog and also the traffic as well. b. Article optimization: This requires registration with article hosting websites like ezinearticles.com and can submit our articles there with a link to our website. Once the article submitted it also syndicates to so many other network websites. This way, we are getting back links, traffic, crawling, and branding as well. c. Social Book marking and Tagging: Social book marking is a very interesting way to contact community members of same interest. This really helps in traffic to your website. This involves registering with the network websites like – http://del.icio.us, http://www.digg.com, http://friendsite.com, http://www.jumptags.com …and many more. After registration submitting the information about your website and this could help in attracting other members of the website who are searching the relevant information and possibly can find our details and visit our website for some use. d. Forums Listings: This will require to search for the relevant forum websites, where, we will involve in the ongoing communication thread and reply or question by introducing our website. This helps to drive prospect traffic to our website and also getting back links from the forum websites. e. Audio and video promotion: This involves publishing the audio or videos of our services or products to the website like youtube.com also we can pod casting the audio files. f. Press Release marketing: An excellent way to get traffic to the website by Press Release distribution. We will submit the press release to the popular websites like www.prweb.com and from there the press release syndicated to so many new channels and it drives traffic, back links and search rank boost ii. Producing Progress Reports: With subject to check with the campaign progress, it is a mandatory part of our strategy to produce a monthly report on the work done and the results / achievements. We submit these reports to our clients for their account. The reports include:
  • 11. 1. Rank Report 2. Link building Report 3. Article submission report 4. Traffic report Note: 1] All the content for blog, article, forum posting, press release and the audio video files will be provided by the client. 2] Suggestions implementation is not a part of SEO implementation. Additional programming efforts that will be charged at an additional per hour cost. Your sincerely: Ranjan Raja Ruchiwebsolutions.com