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Introduction to mobile marketing
Evolution of the mobile phone (click for movie)
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Canadian Mobile Landscape
1 billion people have access to the Internet via their computer
1.2 billion televisions  world wide
Over 4 Billion  Mobile Phones  World Wide!
8 Mobile User Profiles ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Why Mobile?? ,[object Object],[object Object],[object Object],[object Object]
7 things you need to know about text messaging (SMS)  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SMS – Text Messaging tactics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],For a chance to win free BBQ, respond “ yes ” to this message!  Your Monthly statement is now available online. Click  here  to view it now
6 things you should know about  the mobile web ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
App stores
Designing for mobile
What doesn’t work… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
…  and what  does  work ,[object Object],[object Object],[object Object],[object Object]
The difference side by side
 
.mobi is the first and only Internet domain specifically designed for the mobile. It works on any phone on any network anywhere in the world.
.mobi thinking is not .com thinking
Choosing a mobile domain ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: http://www.mobilemarketer.com/cms/news/research/2988.html
Mobile Domain Recommendations ,[object Object],[object Object],[object Object],[object Object]
10 tips for designing for the Mobile Web ,[object Object],[object Object],[object Object],[object Object],[object Object]
10 tips for designing for the Mobile Web ,[object Object],[object Object],[object Object],[object Object],[object Object]
Build your own mobile website in 5 minutes for free http://www.mobisitegalore.com
2-D codes  the near future of mobile marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Bluetooth Facts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How it works ,[object Object],[object Object],[object Object],[object Object]
Content Management ,[object Object],[object Object],[object Object],[object Object]
Mobile Trends that will  impact consumer adoption: ,[object Object],[object Object],[object Object],[object Object]
Questions? http://www.burningthebacon.com http://www.twitter.com/phryl

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Introduction to Mobile Marketing - for Marketers