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Bisnode Interact Job Days
- 1. FUNDP - March 15 th 2011 Pierre HALLEUX – Kevin ALLARD [email_address]
- 8. Consumer Centric Solution Blueprint Bisnode Interact > What we do ? (1/3)
- 9. Bisnode Interact closed loop service offering Direct Response TV ads Call center marketing Custom made magazines Phone inbound & outbound wireless applications • Capture consumer behaviour • Link with identified visitors to the single customer view • Derive insights • Enable customization Email Social network Post mailings (direct marketing offer) Point of sales Bisnode Interact > What we do ? (2/3) Campaign Management Business Intelligence 360° Vieuw Consumer Strategic Reporting Multi-channels campaign Services Pan-European Design, build and host the 360° customer view Data hygiene, integration, matching, deduplication, enhancement & scoring Added value data capturing Business Intelligence and analytical services ROI driven Consultancy Strategic partnership Business Intelligence Campaign Management Customer view
- 12. Bisnode Interact > Organisation
- 14. Database Manager > Function description The Bisnode Interact solution – Blueprint Design, build and host the 360° customer view Data hygiene, integration, matching, deduplication, enhancement & scoring Added value data capturing Customer view Strategic Reporting Multi-channels campaign Services Campaign Management Marketing Database Business Intelligence and analytical services ROI driven Consultancy Strategic partnership Business Intelligence Customer view Campaign Management Business Intelligence Usage Data management environment Service Model - Account Management and support Data Cleansing Country ETL Datamart Environment … Database access Campaign Mgt Online counting Reporting Business Intelligence
- 15. Affinium… Campaign Workflow Database Manager > Function description
- 16. Database Manager > Function description
- 22. Bisnode Interact > Career @ Bisnode Interact
- 23. Bisnode Interact > Career @ Bisnode Interact
- 24. Bisnode Interact, it’s also…
- 25. Any questions ? [email_address]
Notas del editor
- FUNDP 16/03/2010
- Direct Marketing Role d’un Database Manager ( plusieurs engagements FUNDP )
- Direct Marketing Role d’un Database Manager ( plusieurs engagements FUNDP )
- 5 sociétés – depuis 35 ans en Belgique BI = spin-off
- Direct Marketing Role d’un Database Manager ( plusieurs engagements FUNDP )
- Direct Marketing Aider nos clients dans leur relation avec consommateur – Exemple Marketing DB + intelligence + campagnes Digital Marketing
- Niveau stratégique : quelques projets par an
- 3 teams de 6 DBM + 1 Manager
- DBM = Customer View + Campaign Management = Input and Output operations Environnement technique : Sybase + Unix + Tools
- IT = 80 % du temps
- 3 teams de 6 DBM + 1 Manager