This post was adapted from a recent 360iDev presentation. Look forward to more of the insights we shared at the conference in our upcoming posts, by checking out our blog ( http://pinchmedia.com/blog ) and following us on Twitter (@pinchmedia). If you’re an app developer and are interested in tracking your own user statistics, you can sign up with Pinch Analytics for free.

1. “Piracy in the App Store” Adapted from Presentation by Greg Yardley at 360|iDev

2. Application Piracy Added to Pinch Media to reduce customer support “Hey, your stats are broken!”

3. Typical Pirate Lifecycle App cracked and distributed Low but significant piracy continues 2-3 weeks of high activity

4. Prevalence of piracy Just over 60% of paid apps using Pinch Analytics have been pirated. We undercount – amount uncertain. If a paid application has been pirated: An average of 34% of all installs are cracked (In other words, about half of paid sales.) This varies widely.

5. Loose negative correlation between downloads and piracy

6. Jailbreaker≠Pirate Distinct devices we’ve counted that have been jailbroken: Distinct devices we’ve counted that have installed pirated apps: ~4.0M ~1.5M

7. Application piracy is global

8. Piracy correlates with GDP Piracy as % of installs Gross Domestic Product per capita

9. Pirates don’t stick around

10. Intensity of usage is lower

11. However, the apps crash more

12. Try before you buy? A common argument – pirated software is used prior to making a purchasing decision. Compare to average ‘lite’-to-paid conversion: 7.4% (1 in 14) Average cracked-to-legitimate conversion: 0.43% (1 in 233)