Video brainstorming - Rosa Gudjonsdottir

1. Video brainstorming Rósa Guðjónsdóttir

2. • To generate ideas and prototypes

3. • Four groups • Five participants each • A mix of subject experts, target audience and designers • One moderator per group • Duration 3-4 hours

4. • Procedure • Participants tell fresh, relevant and speciﬁc anecdotes • Decide which issue to solve

5. • Procedure • Decide on a solution • Write a scenario • Prototype the solution

6. • Procedure • The solution is recorded on video • No editing

7. • Procedure • All groups gather and watch the videos

8. • Procedure • The solutions are discussed • Criticism is only allowed at the end

9. • Drawback • Can be interpreted as hogwash

10. • Drawback • It can be a challenge to involve all participants

11. • Advantage • Subject experts, target group and designers interact

12. • Advantage • The result is tangible • Cannot be interpreted as the real thing

13. • Advantage • It is fun

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