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Lufthansa case study

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Lufthansa Case Study Remi Eid Alanoud Ali Sara Kazilbash Fatima Tariq Christine Castillo
What are the core brand values? ,[object Object],[object Object],[object Object],[object Object],[object Object]
There are several main expressions which are connected with the phrase "A product of Lufthansa". Slogans with positive associations such as "Check-in freedom" or "New horizons" indicate customer needs, and additionally convey the theme of the advertisement. The campaign line is accompanied by copy providing facts about Lufthansa's services. The key slogan and message "A product of Lufthansa" will be modified according to the language of the respective region. Additionally, the marketing claim "There's no better way to fly" will beused as before.
What types of advertising appeals are used in this campaign? ,[object Object],[object Object],[object Object],[object Object]
Selected daily newspapers, business magazines, and special-interest magazines and on advertising billboards in Germany, as well as in international strategic markets.
In addition, online and mobile banner ads will be placed on selected German and international portals and websites.,[object Object],[object Object],[object Object]
Urdu: “EkHaasil Lufthansa Ka”,[object Object]
Lufthansa case study
Lufthansa case study
Lufthansa case study
Lufthansa case study
Lufthansa case study
Lufthansa case study
Lufthansa case study

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Lufthansa case study

  • 1. Lufthansa Case Study Remi Eid Alanoud Ali Sara Kazilbash Fatima Tariq Christine Castillo
  • 2.
  • 3. There are several main expressions which are connected with the phrase "A product of Lufthansa". Slogans with positive associations such as "Check-in freedom" or "New horizons" indicate customer needs, and additionally convey the theme of the advertisement. The campaign line is accompanied by copy providing facts about Lufthansa's services. The key slogan and message "A product of Lufthansa" will be modified according to the language of the respective region. Additionally, the marketing claim "There's no better way to fly" will beused as before.
  • 4.
  • 5. Selected daily newspapers, business magazines, and special-interest magazines and on advertising billboards in Germany, as well as in international strategic markets.
  • 6.
  • 7.