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Modern communication tools
      of public companies




Warsaw, 28 March 2012   Piotr Biernacki
#investor relations

                                              #presentations

                                              #design

                                              Associate Director @



This presentation was delivered during Polish Association of Listed Companies’ conference on summarising the 1. and
2. stage of the Golden Website contest (5th edition). The author was member of the 2. stage jury in the Innovations in
Communication category. The information in the presentation, all data, statistics and comments refer to public
companies listed on the Warsaw Stock Exchange and NewConnect Alternative Trading System
We’ve checked




    54          best


                        IR websites of
                       WSE companies
37%   use in IR communication
      tools developed after




                  2000
26%      use in their
         communication




  audio or video
19%    use social media




      in investor relations
13%         know what
            social media are




      but don’t use them in IR
2%   deliver to their
     investors
     financial data in



              XBRL
Why?
a   w
             a   rs
            W




Many companies think investors will remain their
shareholders only because they are attracted to public
companies listed on the Warsaw Stock Exchange. In reality
you can’t tie investors to one particular capital market.
They will transfer their assets to markets where they find
interesting investments and best access to information
The Model Investor                                    The communications
Relations Web                                         in the internet has
Service created in                                    changed a lot till
2008 helped many                                      2012. The Model
young companies in                                    needs to be
their first steps on                                   renovated and
the public capital                                    accompanied by
market and in                                         education on the IR
                                          l.gpw.pl/
internet investor     http://www.naszmode             website best
relations                                             practices
Thank you :-)

                                                                                                              @piotrbiernacki


                                                                                                              www.drivingtrust.com


                                                                                                              piotr.biernacki@eurorscg.pl


                                                                                                              +48.693.330.003




© Piotr Biernacki
This presentation uses artwork of several authors, including i.a. works by whyamiKeenan (Flickr), Flemington Precast & Supply L.L.C.; - detailed
information available from the presentation’s author.
No part of the presentation may be copied or used in any other purpose then the reader’s personal educational purpose.

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Innovation in communication of public companies - summarizing the 2nd stage of the ZSE V SEG contest

  • 1. Modern communication tools of public companies Warsaw, 28 March 2012 Piotr Biernacki
  • 2. #investor relations #presentations #design Associate Director @ This presentation was delivered during Polish Association of Listed Companies’ conference on summarising the 1. and 2. stage of the Golden Website contest (5th edition). The author was member of the 2. stage jury in the Innovations in Communication category. The information in the presentation, all data, statistics and comments refer to public companies listed on the Warsaw Stock Exchange and NewConnect Alternative Trading System
  • 3. We’ve checked 54 best IR websites of WSE companies
  • 4. 37% use in IR communication tools developed after 2000
  • 5. 26% use in their communication audio or video
  • 6. 19% use social media in investor relations
  • 7. 13% know what social media are but don’t use them in IR
  • 8. 2% deliver to their investors financial data in XBRL
  • 10. a w a rs W Many companies think investors will remain their shareholders only because they are attracted to public companies listed on the Warsaw Stock Exchange. In reality you can’t tie investors to one particular capital market. They will transfer their assets to markets where they find interesting investments and best access to information
  • 11. The Model Investor The communications Relations Web in the internet has Service created in changed a lot till 2008 helped many 2012. The Model young companies in needs to be their first steps on renovated and the public capital accompanied by market and in education on the IR l.gpw.pl/ internet investor http://www.naszmode website best relations practices
  • 12. Thank you :-) @piotrbiernacki www.drivingtrust.com piotr.biernacki@eurorscg.pl +48.693.330.003 © Piotr Biernacki This presentation uses artwork of several authors, including i.a. works by whyamiKeenan (Flickr), Flemington Precast & Supply L.L.C.; - detailed information available from the presentation’s author. No part of the presentation may be copied or used in any other purpose then the reader’s personal educational purpose.