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Building the Future
of Mobility
The key challenges of fast evolving urbanmobility
Urbanisation Travel problems
Insufficient
solutions
More people More traffic jams
Multiple
and disconnected apps
Route based
public transportation
Emerging transport
sharing
More vehicles Less parking space
More urban travel More time spent on PT
More complex travel More delays
Car ownership not fitting with
modern lifestyle
Mobility as a Service is
Freedom from
ownership
A singleapp Increased
efficiency
Access to all transport
without the need to
own a car
Hassle free
One intuitive app to manage
your travel needs
User friendly
Increased utilisation
rate AND route optimisation
WITH on-demand routing
Saves money
4
We want to:
• Give you back 90 minutes to your day
• Make sure you have full freedom of mobility
• Take away the pain of ‘how do I get there’
• Make sure you’re not a polluter
• Under a simple pricing scheme
Introducing Whim:
the first mobility
operator service
Winner
takes all
Public	
transportation
Takes it all
Roaming
ecosystem
Three ways for markets to evolve
Winner	Takes	it	all is	a	lucrative	
proposition	for	incumbents
PT	takes	it	all is	always	restricted	
geographically	 and	in	choice
Roaming	Ecosystem	empowers	
the	consumer	with	choice
Which	option	do	you	
prefer	to	see	as	the	
future?
Whim is built for - and with – ecosystem APIs
Routing
Traffic	Operator
Traffic	Operator
Traffic	Operator
Transport	Operator
Weather
Payment
Identity
Rule	Engine
Customer	Portal
Whim	backend
APIGW
Whim	Apps OTP,	GTFS
MaaS-API
JWT
BPMN
EMV
OWM
Data
Common interchange definitions help drive MaaS
business forward, by enabling consumer choice
Routing
Traffic	Operator
Traffic	Operator
Traffic	Operator
Transport	Operator
Weather
Payment
Identity
Rule	Engine
Customer	Portal
Whim	
backend
APIGW
Whim	Apps
APIs	–Booking,	Ticketing,	Roaming
Commercial	Agreements
Ticketing	Definitions
Trust	Model
Mobility	Data	Interchange
Other	Provider
Current State of Play
http://www.maas-api.org
- Open	Definitions	 for	transport	booking	APIs
- Reference	 implementation
- System	state	diagrams
- Documentation
- TODO:	LOTS!
- Goal:	have	a	set	of	definitions	and	policies	 to	bring	
forward	for	approval	in	e.g.	MaaS	Alliance,	 other	
bodies
- Goal:	build	a	lean	business-focused	enabler	that	
empowers	consumers	with	choice	 of	operator
- Non-Goal:	thickest	spec	possible,	that	is	also	
difficult	to	implement	 in	vendor-neutral	 fashion
Call	to	Action
Help	the	MaaS	movement	by	working	
with	the	community	on	common	
definitions	that	increase	supply	to	
consumers
Let’s	connect	and	discuss!
Thanks!
Sami	Pippuri
@pippuri

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MaaS for MyData2016

  • 2. The key challenges of fast evolving urbanmobility Urbanisation Travel problems Insufficient solutions More people More traffic jams Multiple and disconnected apps Route based public transportation Emerging transport sharing More vehicles Less parking space More urban travel More time spent on PT More complex travel More delays Car ownership not fitting with modern lifestyle
  • 3. Mobility as a Service is Freedom from ownership A singleapp Increased efficiency Access to all transport without the need to own a car Hassle free One intuitive app to manage your travel needs User friendly Increased utilisation rate AND route optimisation WITH on-demand routing Saves money
  • 4. 4 We want to: • Give you back 90 minutes to your day • Make sure you have full freedom of mobility • Take away the pain of ‘how do I get there’ • Make sure you’re not a polluter • Under a simple pricing scheme Introducing Whim: the first mobility operator service
  • 5. Winner takes all Public transportation Takes it all Roaming ecosystem Three ways for markets to evolve Winner Takes it all is a lucrative proposition for incumbents PT takes it all is always restricted geographically and in choice Roaming Ecosystem empowers the consumer with choice Which option do you prefer to see as the future?
  • 6. Whim is built for - and with – ecosystem APIs Routing Traffic Operator Traffic Operator Traffic Operator Transport Operator Weather Payment Identity Rule Engine Customer Portal Whim backend APIGW Whim Apps OTP, GTFS MaaS-API JWT BPMN EMV OWM Data
  • 7. Common interchange definitions help drive MaaS business forward, by enabling consumer choice Routing Traffic Operator Traffic Operator Traffic Operator Transport Operator Weather Payment Identity Rule Engine Customer Portal Whim backend APIGW Whim Apps APIs –Booking, Ticketing, Roaming Commercial Agreements Ticketing Definitions Trust Model Mobility Data Interchange Other Provider
  • 8. Current State of Play http://www.maas-api.org - Open Definitions for transport booking APIs - Reference implementation - System state diagrams - Documentation - TODO: LOTS! - Goal: have a set of definitions and policies to bring forward for approval in e.g. MaaS Alliance, other bodies - Goal: build a lean business-focused enabler that empowers consumers with choice of operator - Non-Goal: thickest spec possible, that is also difficult to implement in vendor-neutral fashion Call to Action Help the MaaS movement by working with the community on common definitions that increase supply to consumers Let’s connect and discuss!