The Nordic Smart Cities conference 2016 winning presentation

1. Building the Future
of Mobility

2. The key challenges of fast evolving urbanmobility
Urbanisation Travel problems
Insufficient
solutions
More people More traffic jams
Multiple
and disconnected apps
Route based
public transportation
Emerging transport
sharing
More vehicles Less parking space
More urban travel More time spent on PT
More complex travel More delays
Car ownership not fitting with
modern lifestyle

3. … AND TAILORED TO YOUR NEED AS MONTHLY PACKAGES?WHAT IF ALL TRANSPORTATION WAS CONVERGED…

4. 15 minutes package for 135 € / month:
• 15 minutes from call to pick up with no more than 15
minutes delay compared to driving.
• No parking hassle
Business world package for 800 € / month:
• 5 minutes pickup in all EU
• Black car status everywhere
• Working conditions guaranteed
Pay as you’re moved:
• Bike and segway service included
• 20 cents per minute in vehicles with others in
• 30 cents per minute for a nice car
• 50 cents per minute for a personal driver
• Only vehicles that use renewable energy
Cup of tea guarantee
• All your rides combined
• Morning tea included
• Tinder extension for a great weekend
• Movember special rides
Mobility as a Service is the
Netflix of transportation
Family package for 1 200 € / month:
• Enough space and child seats guaranteed
• Always traceable and safe trips for kids
• Includes one long family trip every month
• Home delivery included

5. Mobility as a Service is
Freedom from
ownership
A singleapp Increased
efficiency
Access to all transport
without the need to
own a car
Hassle free
One intuitive app to manage
your travel needs
User friendly
Increased utilisation
rate AND route optimisation
WITH on-demand routing
Saves money

6. MaaS Global to
revolutionize the
global transportation
market with Whim
”THE NETFLIX OF TRANSPORTATION”

7. Winner takes it all
Three ways for markets to evolve
7
Public transportation
takes it all
Roaming ecosystem
Mobility as
a Service
(aggregators)
Transportation
providers

8. 8

9. 9
Whim is built as 100% cloud-native
Launch the product after 3 months of development
Stay in budget and schedule
Build on world-class experts’ work
Be confident with scalability
Go for global audiences effortlessly
THE CHOICE ENABLED US TO…

10. 1010