1. The People
Formerly Known as
Presenting…
^
Your Audience
@Pist
achio
Laura Fitton
Pistachio Consulting Inc.
www.PistachioConsulting.com
Laura@PistachioConsulting.com 800-747-1941
9. Why are you Following Me?
• We met at [___] • Someone I knew was
following you
• You inspire me
• You followed me
• Social sense & learning.
• Interesting tweets give
• Guy gave you whuffie
me new, random insight
• Because you told me to
• Honestly, I’ve been
• I like your ideas on how
thinking of un-following
to hold an audience
• You have genuinely
• You engage in
interesting things to say
conversation and share
• Your tweets met my
what you know
threshold for interesting
• I’m discovering America
• A gem once a week is
• The voices told me to
worth it
• Haven’t you just always
• CC told me to
been there?
10. Love Your Audience
Production values Talk to them
Distribution Entertain them
Tight editing Make them think
Get feedback Inform/educate
Listen Help them
Ask Give them something
20. The “Ah-ha” Moment
• Get to it
• Show,
don’t tell
• WIIFM
Aka, What’s
the Point?
21. Develop your Content
• WHO is it for
• WHY do they care?
• WHAT do you want them to do?
• HOW can show what you mean
• WHICH examples, stories or
illustrations are most convincing or
interesting or helpful?
22. What to Include?
• What you know: • What they need to:
– –
– –
– –
–
–
–
–
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23. Your Next…
Important email
• Audience. (Who is reading this?)
• Results. (What response do you want?)
• Contents. (Short, direct, audience/result
specific.)
24. Your next…
PodCast
• Audience. (Who are they?)
• Results. (What needs to happen?)
• Content. (Makes a direct connection from
audience to result.)
25. Note to Self
• I will seek more
information on…
• 3 valuable things I learned
today…
• 1 thing I will DO…
26. Successful
Communicators
are Successful
People
• Audience + results = content
• CODE: Concise, Organized, Direct, Effective
• SIMPLIFY
27. Laura Fitton, Pistachio Consulting, Inc.
Laura Fitton (aka @Pistachio) is a superhero. The full extent
of her powers is not yet known. To get some idea of how she
thinks, what she knows, and the problems she can solve,
read her blog ( www.PistachioConsulting.com) and her
twitterstream (www.twitter.com/pistachio). She loves to talk.
She's good enough, she's smart enough, and doggone it,
people like her.