Study Reveals International Differences of Opinion and Behavior on How Consumers Shop the World

1. Where are consumers finding products to purchase online?
Use search engines*
44%
Visit a retailers site directly*
16%
Use social media*
62%
70%
Japan UK
70% 67%
Australia
51%52% 51%
Which devices are consumers using the most to purchase online?
* Total Respondents
US Canada India
21%38% 20%
India Brazil China
Use a mobile device
or a mix of devices*
75%
Use computers or laptops*
24%
36%
UK China
37% 34%
India
85%87% 83%
Japan France Russia
33%
Of millennials use a mobile
device or a mix of devices*
Where would consumers consider purchasing online from?
2015 Pitney Bowes
Global Online Shopping Study
Shopping the World
Would use marketplaces*
32%
Would use search engines*
12%
Would use social media*
66%
76%
Russia China
78% 76%
US
40%46% 39%
Germany Japan India
16%27% 15%
India China Brazil
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pitneybowes.com/ecommerce
Methodology: The 2015 Pitney Bowes Global Online Shopping Study was conducted
online by ORC International and surveyed approximately 12,000 adults across 12
countries regarding their perceptions, habits and preferences for making online
purchases. The survey was conducted in August 2015.
(ages 18-34)
Mobile device includes mobile/smart phones, tablets or other devices
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