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Learn the Past 
Build the Future 
Seoul, Republic of Korea 
Andrew Clay Shafer 
@littleidea 
© Copyright 2014 Pivotal. All rights reserved. 1
안녕하세요 
© Copyright 2014 Pivotal. All rights reserved. 2
The Competitive Advantage of Innovation 
Technologies Change 
the Course of History 
© Copyright 2014 Pivotal. All rights reserved. 3
Agenda 
 Who am I 
 Why the past is this important 
 What opportunity to build the future 
© Copyright 2014 Pivotal. All rights reserved. 4
Who? 
Andrew Clay Shafer 
@littleidea 
© Copyright 2014 Pivotal. All rights reserved. 5
Who is this guy?
The Past… 
삼도수군통제사 
이순신 
© Copyright 2014 Pivotal. All rights reserved. 7
삼도수군통제사 
이순신 
거북선 
Technology Advantage 
© Copyright 2014 Pivotal. All rights reserved. 8
Better Technology 
Better Tactics 
Better Strategy 
© Copyright 2014 Pivotal. All rights reserved. 9
2001 – Agile Manifesto – Process Advantage 
© Copyright 2014 Pivotal. All rights reserved. 10
Agile Engineering 
• Automated Test Driven Development 
• Continuous Integration 
• Pair Programming 
• Small Releases 
• Rapid Iterations based on Feedback 
Deployment? Operations? 
Not solved… 
© Copyright 2014 Pivotal. All rights reserved. 11
2001… 
People are excited about the internet 
But most software ships on CDs 
No Smart Phones 
No Cloud Computing 
© Copyright 2014 Pivotal. All rights reserved. 12
2001… 
Companies like Google and Amazon 
were inventing new ways of 
computing to solve problems no one 
had ever dealt with before 
© Copyright 2014 Pivotal. All rights reserved. 13
2001… 
The scale and speed of the 
internet was creating a 
computing revolution 
New tools and methods 
were created to keep up 
with the demand 
© Copyright 2014 Pivotal. All rights reserved. 14
2001… 
The technology we now call 
‘cloud computing’ was 
beginning to be possible 
© Copyright 2014 Pivotal. All rights reserved. 15
2001… 
The rise of the big web 
reframed IT from a cost center 
that has to be done, to a profit 
center driven by innovation 
© Copyright 2014 Pivotal. All rights reserved. 16
Automation Enables Productivity & Quality 
© Copyright 2014 Pivotal. All rights reserved. 17
2004 
Puppet 
2006 
AWS 
2009 
Flickr 
2009 
devops 
2010 
Continuous 
Delivery 
2010 
Cloud Foundry 
2010 
OpenStack 
2008 
App Engine 
2008 
Chef 
2012 
Timeline 
2007 
Heroku 
2014 
Foundation 
© Copyright 2014 Pivotal. All rights reserved. 18
2004 - Puppet Automates 
tool for automating system administration 
doesn’t enforce cloud native architecture 
© Copyright 2014 Pivotal. All rights reserved. 19
2006 – Amazon Cloud 
api access to compute 
changes everything 
© Copyright 2014 Pivotal. All rights reserved. 20
2007 – Heroku PaaS 
automated application deployment 
Built on Amazon 
© Copyright 2014 Pivotal. All rights reserved. 21
2008 – Flickr deploys 
10+ times per day to production 
The first ‘devops’ presentation 
© Copyright 2014 Pivotal. All rights reserved. 22
2010 – Cloud Foundry 
Vmware R&D to build new platform 
Hires engineers from Google 
© Copyright 2014 Pivotal. All rights reserved. 23
2012 – Pivotal created 
EMC and Vmware create Pivotal 
building an open cloud platform 
© Copyright 2014 Pivotal. All rights reserved. 24
2014 – Cloud Foundry Foundation 
© Copyright 2014 Pivotal. All rights reserved. 25
This is just the beginning 
Prepare to build the future 
© Copyright 2014 Pivotal. All rights reserved. 26
Why? 
© Copyright 2014 Pivotal. All rights reserved. 27
“Software is Eating the World” 
© Copyright 2014 Pivotal. All rights reserved. 28
Software is Changing Industries 
$3.5B valuation 
Financial Services 
$10B valuation 
Travel & Hospitality 
$40B valuation 
Transportation 
$3.2B Acquisition by Google 
Home Automation 
$20B valuation 
Entertainment 
$26B valuation 
Tesla--Automotive 
© Copyright 2014 Pivotal. All rights reserved. 29
“3rd Platform is Eating the World” 
© Copyright 2014 Pivotal. All rights reserved. 30
3rd Platform 
Mobility, Cloud, Data 
“transforming the way people and 
businesses relate to technology” 
© Copyright 2014 Pivotal. All rights reserved. 31
3rd Platform 
Connecting people & information 
at the right place 
at the right time 
© Copyright 2014 Pivotal. All rights reserved. 32
Everybody 
wants to go fast 
© Copyright 2014 Pivotal. All rights reserved. 33
But going fast is 
not enough 
have to go safe 
© Copyright 2014 Pivotal. All rights reserved. 34
“Operations is the secret sauce” 
© Copyright 2014 Pivotal. All rights reserved. 35
Can’t build the connected 
future when applications 
aren’t reliable & stable 
© Copyright 2014 Pivotal. All rights reserved. 36
platforms, architectures & 
processes protect us 
© Copyright 2014 Pivotal. All rights reserved. 37
Continuously Delivered 
Anti-Fragile Microservices 
impossible without a platform 
© Copyright 2014 Pivotal. All rights reserved. 38
The automation created to 
build web scale applications 
was not available as an 
enterprise product 
Until now… 
© Copyright 2014 Pivotal. All rights reserved. 39
The automation created to 
build web scale applications 
was not available as an 
enterprise product 
Until now… 
© Copyright 2014 Pivotal. All rights reserved. 40
The Only Company With the Power of the Leading Cloud 
Native Platform and Framework 
© Copyright 2014 Pivotal. All rights reserved. 41 
41 
Pivotal Cloud Foundry Pivotal Spring Framework
© Copyright 2014 Pivotal. All rights reserved. 42 
42 
Pivotal Cloud Foundry is ready… 
• Cloud Native Automation 
• 1000s of applications in production 
• Rapid self service deployment 
• Role based access control 
• Operational health checks, monitoring and metrics 
• Open Source Core 
But we are only getting started…
the open cloud platform 
© Copyright 2014 Pivotal. All rights reserved. 43
Summary 
 Software development and IT are evolving to be cloud native 
 The lessons and tools of the web are coming to the enterprise 
 Everything must be automated to go faster 
 Everything must be automated to be safer 
 Vmware invested in the future with Cloud Foundry R&D 
 Operations is the secret sauce 
 Microservices continuously delivered are faster and safer 
 Build or Buy, you need a platform 
 Cloud Foundry has industry support 
 Pivotal Cloud Foundry can be your competitive advantage 
© Copyright 2014 Pivotal. All rights reserved. 44
감사합니다 
© Copyright 2014 Pivotal. All rights reserved. 45

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PCF Roadshow - Learn the past

  • 1. Learn the Past Build the Future Seoul, Republic of Korea Andrew Clay Shafer @littleidea © Copyright 2014 Pivotal. All rights reserved. 1
  • 2. 안녕하세요 © Copyright 2014 Pivotal. All rights reserved. 2
  • 3. The Competitive Advantage of Innovation Technologies Change the Course of History © Copyright 2014 Pivotal. All rights reserved. 3
  • 4. Agenda  Who am I  Why the past is this important  What opportunity to build the future © Copyright 2014 Pivotal. All rights reserved. 4
  • 5. Who? Andrew Clay Shafer @littleidea © Copyright 2014 Pivotal. All rights reserved. 5
  • 6. Who is this guy?
  • 7. The Past… 삼도수군통제사 이순신 © Copyright 2014 Pivotal. All rights reserved. 7
  • 8. 삼도수군통제사 이순신 거북선 Technology Advantage © Copyright 2014 Pivotal. All rights reserved. 8
  • 9. Better Technology Better Tactics Better Strategy © Copyright 2014 Pivotal. All rights reserved. 9
  • 10. 2001 – Agile Manifesto – Process Advantage © Copyright 2014 Pivotal. All rights reserved. 10
  • 11. Agile Engineering • Automated Test Driven Development • Continuous Integration • Pair Programming • Small Releases • Rapid Iterations based on Feedback Deployment? Operations? Not solved… © Copyright 2014 Pivotal. All rights reserved. 11
  • 12. 2001… People are excited about the internet But most software ships on CDs No Smart Phones No Cloud Computing © Copyright 2014 Pivotal. All rights reserved. 12
  • 13. 2001… Companies like Google and Amazon were inventing new ways of computing to solve problems no one had ever dealt with before © Copyright 2014 Pivotal. All rights reserved. 13
  • 14. 2001… The scale and speed of the internet was creating a computing revolution New tools and methods were created to keep up with the demand © Copyright 2014 Pivotal. All rights reserved. 14
  • 15. 2001… The technology we now call ‘cloud computing’ was beginning to be possible © Copyright 2014 Pivotal. All rights reserved. 15
  • 16. 2001… The rise of the big web reframed IT from a cost center that has to be done, to a profit center driven by innovation © Copyright 2014 Pivotal. All rights reserved. 16
  • 17. Automation Enables Productivity & Quality © Copyright 2014 Pivotal. All rights reserved. 17
  • 18. 2004 Puppet 2006 AWS 2009 Flickr 2009 devops 2010 Continuous Delivery 2010 Cloud Foundry 2010 OpenStack 2008 App Engine 2008 Chef 2012 Timeline 2007 Heroku 2014 Foundation © Copyright 2014 Pivotal. All rights reserved. 18
  • 19. 2004 - Puppet Automates tool for automating system administration doesn’t enforce cloud native architecture © Copyright 2014 Pivotal. All rights reserved. 19
  • 20. 2006 – Amazon Cloud api access to compute changes everything © Copyright 2014 Pivotal. All rights reserved. 20
  • 21. 2007 – Heroku PaaS automated application deployment Built on Amazon © Copyright 2014 Pivotal. All rights reserved. 21
  • 22. 2008 – Flickr deploys 10+ times per day to production The first ‘devops’ presentation © Copyright 2014 Pivotal. All rights reserved. 22
  • 23. 2010 – Cloud Foundry Vmware R&D to build new platform Hires engineers from Google © Copyright 2014 Pivotal. All rights reserved. 23
  • 24. 2012 – Pivotal created EMC and Vmware create Pivotal building an open cloud platform © Copyright 2014 Pivotal. All rights reserved. 24
  • 25. 2014 – Cloud Foundry Foundation © Copyright 2014 Pivotal. All rights reserved. 25
  • 26. This is just the beginning Prepare to build the future © Copyright 2014 Pivotal. All rights reserved. 26
  • 27. Why? © Copyright 2014 Pivotal. All rights reserved. 27
  • 28. “Software is Eating the World” © Copyright 2014 Pivotal. All rights reserved. 28
  • 29. Software is Changing Industries $3.5B valuation Financial Services $10B valuation Travel & Hospitality $40B valuation Transportation $3.2B Acquisition by Google Home Automation $20B valuation Entertainment $26B valuation Tesla--Automotive © Copyright 2014 Pivotal. All rights reserved. 29
  • 30. “3rd Platform is Eating the World” © Copyright 2014 Pivotal. All rights reserved. 30
  • 31. 3rd Platform Mobility, Cloud, Data “transforming the way people and businesses relate to technology” © Copyright 2014 Pivotal. All rights reserved. 31
  • 32. 3rd Platform Connecting people & information at the right place at the right time © Copyright 2014 Pivotal. All rights reserved. 32
  • 33. Everybody wants to go fast © Copyright 2014 Pivotal. All rights reserved. 33
  • 34. But going fast is not enough have to go safe © Copyright 2014 Pivotal. All rights reserved. 34
  • 35. “Operations is the secret sauce” © Copyright 2014 Pivotal. All rights reserved. 35
  • 36. Can’t build the connected future when applications aren’t reliable & stable © Copyright 2014 Pivotal. All rights reserved. 36
  • 37. platforms, architectures & processes protect us © Copyright 2014 Pivotal. All rights reserved. 37
  • 38. Continuously Delivered Anti-Fragile Microservices impossible without a platform © Copyright 2014 Pivotal. All rights reserved. 38
  • 39. The automation created to build web scale applications was not available as an enterprise product Until now… © Copyright 2014 Pivotal. All rights reserved. 39
  • 40. The automation created to build web scale applications was not available as an enterprise product Until now… © Copyright 2014 Pivotal. All rights reserved. 40
  • 41. The Only Company With the Power of the Leading Cloud Native Platform and Framework © Copyright 2014 Pivotal. All rights reserved. 41 41 Pivotal Cloud Foundry Pivotal Spring Framework
  • 42. © Copyright 2014 Pivotal. All rights reserved. 42 42 Pivotal Cloud Foundry is ready… • Cloud Native Automation • 1000s of applications in production • Rapid self service deployment • Role based access control • Operational health checks, monitoring and metrics • Open Source Core But we are only getting started…
  • 43. the open cloud platform © Copyright 2014 Pivotal. All rights reserved. 43
  • 44. Summary  Software development and IT are evolving to be cloud native  The lessons and tools of the web are coming to the enterprise  Everything must be automated to go faster  Everything must be automated to be safer  Vmware invested in the future with Cloud Foundry R&D  Operations is the secret sauce  Microservices continuously delivered are faster and safer  Build or Buy, you need a platform  Cloud Foundry has industry support  Pivotal Cloud Foundry can be your competitive advantage © Copyright 2014 Pivotal. All rights reserved. 44
  • 45. 감사합니다 © Copyright 2014 Pivotal. All rights reserved. 45

Notas del editor

  1. There have always been innovations that decisively change the dynamics of everything after.
  2. Co-founder Puppet Labs VP Engineering Cloudscaling Core organizer devopsdays O’Reilly published author on Web Operations Startup Advisor Senior Director of Technology, Pivotal
  3. Admiral Yi Soon-sin Tactical and Strategic Genius Technology innovations provided competitive advantages over a numerically superior Japanese Navy These moments change the course of history
  4. There have always been innovations that decisively change the dynamics of everything after.
  5. A competitive advantage in software process
  6. Like the automobile and many other industries, the transition from hand made to automated changed everything
  7. Traditional operations solves most problems with people. The new operations solves most problems with software. Manage more systems with less people using automation to build a platform.
  8. Pioneered as a way to move both faster and safer, microservices encapsulate functionality in a bounded context.
  9. We want to encapsulate as much of the technology