Creating Your First Marketing Video.Dos and Donts
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Creating Your First Marketing Video.Dos and Donts
- 1. Creating Your First Marketing Video: Dos and Don’ts March 31, 2010 Bettina Hein Founder & CEO Pixability, Inc. Jeanne Hopkins Director of Marketing HubSpot Inc.
- 2. Agenda Introduction Dos: 10 tips for easy videos Don’ts: 3 things to avoid Questions?
- 7. Good ones are:Flip Camera Kodak Zi8
- 9. Shorter is better – 2 minutes!
- 10. Examples: How-to, customer case studies and product demos
- 12. Count to 10 in your head for each shot
- 14. Ask interviewees to speak up
- 15. Get close to your subject for best audio
- 16. Turn off fans and loud machines
- 18. Use daylight
- 23. Questions? 14
- 24. Pixability: Just 3 easy steps © Pixability, Inc.
- 25. Thank you. Bettina Hein 1-800-281-8530 hein@pixability.com
Notas del editor
- Try to Fit Your Message into One VideoDon’t try to squeeze everything about your message into one video. It’s better to create a series of videos and keep them bite sized. You're better off creating a series of shorter videos and focus on a particular aspect of your message. Ten minutes is generally the maximum you can hold someone's attention on the Web. For example, You Tube has a play list option that allows you to post a series of clips and have them back to back in order of content flow. Similar methodology can be used for short website video clips. Ask your webmaster or give us a shout if you would like to learn more.
- Try to Please Everybody.No matter how good you are, you are not going to please everybody with your video. Somebody will not like what you do no matter what. Rather, let your instinct guide your creativity and be yourself. There are people who will not like you or your message no matter what! Do not try to appeal to everybody when producing a marketing video will lengthen your video and confuse your market niche. You are so much better off focusing on your best customer and create a video just for them .
- Our editors are professional storytellers