1. RETAIL
Retail is the sale of something in general.
Retail is the sale of goods and services from individuals or businesses to the end-user.
Retailers are part of an integrated system called the supply chain. A retailer purchases goods
or products in large quantities from manufacturers directly or through a wholesale, and then
sells smaller quantities to the consumer for a profit. Retailing can be done in either fixed
locations like stores or markets, door-to-door or by delivery. Retailing includes subordinated
services, such as delivery. The term "retailer" is also applied where a service provider
services the needs of a large number of individuals, such as for the public. Shops may be on
residential streets, streets with few or no houses or in a shopping mall. Shopping streets may
be for pedestrians only. Sometimes a shopping street has a partial or full roof to protect
customers from precipitation. Online retailing, a type of electronic commerce used for
business-to-consumer (B2C) transactions and mail order, are forms of non-shop retailing.
Shopping generally refers to the act of buying products. Sometimes this is done to obtain
necessities such as food and clothing; sometimes it is done as a recreational activity.
Recreational shopping often involves window shopping (just looking, not buying) and
browsing and does not always result in a purchase.
RETAIL INDUSTRY IN INDIA
Estimated to be worth more than US$ 500 billion, the Indian retail industry is considered as
one of the world‘s top five retail markets in terms of economic value. The industry is
experiencing exponential growth, with retail development taking place not just in major cities
and metros, but also in Tier-II and Tier-III cities.
India's strong growth fundamentals along with increased urbanization and consumerism have
opened up immense scope for retail expansion. Further, easy availability of Debit/ Credit
cards has contributed significantly to a strong and growing online consumer culture in India.
With the online medium of retail gaining more and more acceptance, there is a tremendous
growth opportunity for retail companies, both domestic and international. Currently, the
online retail penetration in India stands at around 60 per cent, according to a report by an
industrial body.
―India has a young, well-educated and professional population, core customers. It has a very
good market. We chose to be in India before China,‖ as per Mr. Jonathan D Caplan, President
and Chief Executive, Genesco Inc.
On 14 September 2012, the government of India announced the opening of FDI in multibrand retail, subject to approvals by individual states.[11] This decision welcomed by
economists and the markets, but caused protests and an upheaval in India's central
government's political coalition structure. On 20 September 2012, the Government of India
8

2. formally notified the FDI reforms for single and multi brand retail, thereby making it
effective under Indian law.
On 7 December 2012, the Federal Government of India allowed 51% FDI in multi-brand
retail in India. The government managed to get the approval of multi-brand retail in the
parliament despite heavy uproar from the opposition. Some states will allow foreign
supermarkets like Walmart, Tesco and Carrefour to open while other states will not.
Market Size
The Indian retail market is expected to touch US$ 1.3 trillion by 2020 from its existing level
of around US$ 500 billion, according to Mr. KV Thomas, Union Minister for Food and
Consumer Affairs.
The foreign direct investment (FDI) inflows in single-brand retail trading during the period
April 2000– September 2013 stood at US$ 97.29 million, as per data released by Department
of Industrial Policy and Promotion (DIPP).
Leading Indian retailers
Future Group
Mahindra Group
Reliance Industries
Aditya Birla Group
Bharti Enterprises, including joint venture with Walmart
The Bombay Store: Indian Artifacts, Home furnishings, jewellery
Shoppers Stop, Crossword, Hyper City, Inorbit Mall
Foreign companies with plans to operate in India include:
Carrefour
Costco Wholesale
Tesco
9

3. Types of Retail Formats in India
Department stores
A departmental store is a large retail trading organization. It has several departments,
which are classified and organized accordingly. Departments are made as per different
types of goods to be sold. For example, individual departments are established for
selling packed food goods, groceries, garments, stationery, cutlery, cosmetics,
medicines, computes, sports, furniture, etc., so that consumers can purchase all basic
household requirements under one roof. It provides them maximum shopping
convenience and therefore, also called as 'Universal Providers' or 'One spot shopping'.
Category Killers
Specialty stores are called category killers. Category killers are specialized in their
fields and offer one category of products. Most popular examples of category killers
include electronic stores like Best Buy and sports accessories stores like Sports
Authority.
Malls
Malls are the largest retail format in India
A large, often enclosed shopping complex containing various stores, businesses, and
restaurants
usually accessible by common passage ways or a large retail complex
containing a variety of stores and often restaurants and other business establishments
housed in a series of connected or adjacent buildings or in a single large building.
Discount Stores
A discount store is a retail operation that offers goods for sale that are less expensive
than comparable items at traditional department stores. The discount store may carry a
wide range of clothing and household goods or sell only one type of item, such as
office supplies, shoes, beauty products or electronics. Some discount stores are parts
of chains or franchises, and others are independently owned.
Supermarkets
A self-service retail market selling especially foods and household merchandise.
A supermarket, a large form of the traditional grocery store, is a self-service shop
offering a wide variety of food and household products, organized into aisles. It is
larger in size and has a wider selection than a traditional grocery store
Street vendors
Street vendors, or hawkers who sell goods on the streets, are quite popular in India.
Through shouting out their wares, they draw the attention of customers. Street
vendors are found in almost every city in India, and the business capital of Mumbai
has a number of shopping areas comprised solely of street vendors. These hawkers
sell not just clothes and accessories, but also local food.
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4. Hypermarkets
A retail store that combines a department store and a grocery supermarket. Often a
very large establishment, hypermarkets offer a large variety of products such as
appliances, clothing and groceries. Hypermarkets offer shoppers a one-stop shopping
experience. The idea behind this big box store is to provide consumers with all the
goods they require, under one roof. Some of the more popular hypermarkets include
the Wal-Mart Supercenter, Fred Meyer and Super Kmart.
Kiosks
Kiosks are box-like shops, which sell small and inexpensive items like cigarettes,
toffees, newspapers and magazines, water packets and sometimes, tea and coffee.
These are most commonly found on every street in a city, and cater primarily to local
residents.
Mom-and-pop Stores
These are small family-owned businesses, which sell a small collection of goods to
the customers. They are individually run and cater to small sections of the society.
These stores are known for their high standards of customer service.
Overview of Indian retail segment – 2012
Food and grocery – 60%
Apparel – 11%
Consumer electronics – 8%
Mobile and telecom – 6%
Food service – 5%
Jwellery – 4%
Pharmacy – 3%
Others – 3%
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5. Future Group, led by its founder and Group CEO, Mr. Kishore Biyani, is one of India‘s
leading business houses with multiple businesses spanning across the consumption space.
While retail forms the core business activity of Future Group, group subsidiaries are present
in consumer finance, capital, insurance, leisure and entertainment, brand development, retail
real estate development, retail media and logistics .The company follows a multi-format retail
strategy that captures almost the entire consumption basket of Indian customers. In the
lifestyle segment, the group operates Central, a chain of seamless malls. In the value segment,
its marquee brand, Future Lifestyle Fashion is a hypermarket format that combines the look,
touch and feel of Indian bazaars with the choice and convenience of modern retail .In 2008,
Future Lifestyle Fashion opened its 100th store, marking the fastest ever organic expansion of
a hypermarket. The first set of Future Lifestyle Fashion stores opened in 2001 in Kolkata,
Hyderabad and Bangalore. The group‘s retail formats include, books and music chain, Depot,
sportswear retailer, Planet Sports, electronics retailer, eZone, home improvement chain,
Home Town and rural retail. chain, Aadhaar, among others. It also operates popular shopping
portal, futurebazaar.com. Future Capital Holdings, the group‘s financial arm provides
investment advisory to assets worthover $1 billion that are being invested in consumer brands
and companies, real estate, hotels and logistics. It also operates a consumer finance arm with
branches in 150 locations. The group‘s presence in Leisure & Entertainment segment is led
through, Mumbai-based listed company Galaxy Entertainment Limited. Galaxy leading
leisure chains, Sports Bar and Bowling Co. and family entertainment centers, F123. Through
its partner company, Blue Foods the group operates around 100 restaurants and food courts
through brands like Bombay Blues, Spaghetti Kitchen, Noodle Bar, The Spoon, Copper
Chimney and Gelato. Future Group‘s joint venture partners include, US-based stationery
products retailers, Staplesand Middle East-based Axiom Communications .Other group
companies include, Future Generali, the group‘s insurance venture in partnership with Italy‘s
Generali Group, Future Brands, a brand development and IPR company, Future Logistics,
providing logistics and distribution solutions to group companies and business partners and
Future Media, a retail media initiative. Future Group believes in developing strong insights
on Indian consumers and building businesses based on Indian ideas, as espoused in the
group‘s core value of ‗Indianness.‘ The group‘s corporate credo is, ‗Rewrite rules, Retain
values.‘
Every day, Future Group brings multiple products, opportunities and services to millions of
customers in India. Through over 16 million square feet of retail space, we serve customers in
95 cities across the country. Most of all, we help India shop, save and realize dreams and
aspirations to live a better quality of life every day.
Future Group understands the soul of Indian consumers. As one of India‘s retail pioneers
with multiple retail formats, we connect a diverse and passionate community of Indian
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6. buyers, sellers and businesses. The collective impact on business is staggering: Around 300
million customers walk into our stores each year and choose products and services supplied
by over 30,000 small, medium and large entrepreneurs and manufacturers from across India.
And this number is set to grow.
Future Group employs 30,000 people directly from every section of our society. We source
our supplies from enterprises across the country, creating fresh employment, impacting
livelihoods, empowering local communities and fostering mutual growth.
We believe in the ‗Indian dream‘ and have aligned our business practices to our larger
objective of being a premier catalyst in India‘s consumption-led growth story. Working
towards this end, we are ushering positive socio-economic changes in communities to help
the Indian dream fly high and the ‘Sone Ki Chidiya’ soar once again. This approach remains
embedded in our ethos even as we rapidly expand our footprints deeper into India.
Services
While retail forms the core business activity of Future Group, group subsidiaries are present
in leisure and entertainment, brand development, retail real estate development, retail media
and logistics. Some of our other businesses include, mobile telephony brand, T24, operated in
association with Tata Teleservices, a supply chain and logistics infrastructure company, and a
company engaged in providing educational and training services through three Future
campuses in Ahmedabad, Bangalore and Kolkata.
Finance
In the financial space, our group companies offer consumer finance and insurance to
customers, as well as corporate loans and equity investments to companies engaged in
consumer businesses.
Mission of Future Group

We share the vision and belief that our customers and stakeholders shall be served
only by creating and executing future scenarios in the consumption space leading to
economic development.

We will be the trendsetters in evolving delivery formats, creating retail realty, making
consumption affordable for all customer segments – for classes and for masses.

We shall infuse Indian brands with confidence and renewed ambition.

We shall be efficient, cost- conscious and committed to quality in whatever we do.
 We shall ensure that our positive attitude, sincerity, humility and united determination
shall be the driving force to make us successful.
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7. Core Values of company

Indianness: Confidence in ourselves.

Leadership: To be a leader, both in thought and business.

Respect & Humility: To respect every individual and be humble in our conduct.

Introspection: Leading to purposeful thinking.

Openness: To be open and receptive to new ideas, knowledge and information.

Valuing and Nurturing Relationships: To build long term relationships.

Simplicity & Positivity: Simplicity and positivity in our thought, business and action.

Adaptability: To be flexible and adaptable, to meet challenges.

Flow: To respect and understand the universal laws of nature.
Central: Brand New
Launched in May 2004 at Bangalore, Central is a showcase, seamless mall and the first of its
kind in India. The thought behind this pioneering concept was to give customers an
unobstructed, pure shopping experience by ensuring the best brands in the Indian market are
available to the discerning Indian customer.
Central offers everything to the urban shopper. Located in the heart of the city, Central
believes its customers should not travel long distances to reach us. Instead, we must be
present in popular customer destinations.
Central houses over 300 brands across categories such as apparel, footwear and accessories
for women, men, children and infants apart from a whole range of Music, Books, Coffee
Shops, Food Courts, Super Markets (Food Bazaar), Fine Dining Restaurants, Pubs and
Discotheques. The mall also has a separate section for services such as Travel, Finance,
Investment, Insurance, Concert/Cinema Ticket Booking, Bill Payments and other services. In
addition, Central houses Central Square, a dedicated space for product launches, impromptu
events, daring displays, exciting shows, and art exhibitions.
Central Mall Indore
Future Group, India‘s leading retailer, launch Central Mall in Indore city. Located at RNT
Marg, Indore Central, which sprawls over massive 2,25,000 square feet, will offer an
unparalleled experience to Shop, Eat & Celebrate. With the opening of this store the total
14

8. tally of Central Malls now stands at nine, with two stores each in Mumbai and Pune, and a
store each in Bangalore, Hyderabad, Vadodara and Gurgaon.
―With the success of the Central format in other cities we decided to bring the Central‘
experience to Indore in order to provide a one stop destination to shop, eat & celebrate to
Indoris says Vishnu Prasad, CEO, Central and Brand Factory.
At Indore Central, customers will be able to shop for over 500 fashion brands from categories
including apparel, eye wear, watches, footwear, cosmetics and fragrances, sportswear,
jewellery, hand bags, electronics, home décor, furniture and furnishing, food products and
much more.
―The USP of Central is its seamless concept, which allows brands to present its true identity
and experience in the brand sections and at the same time creating a larger than life
experience in a space undivided by walls. Shoppers do not have to go from one outlet to the
other to buy apparel as it is displayed in one seamless area. Also, it saves a lot of time as
consumers can shop for multiple brands but pay at one cash counter. The seamless shopping
experience has been much appreciated by consumers in all existing Centrals. The brands are
also laid out in such a manner that it is easy for a customer to locate and access a category in
which all the related brands are showcased together‖, says Rajesh Seth, VP, Marketing,
Central and Brand Factory.
ORGANISATIONAL STRUCTURE
15

9. Special services at Indore Central
Indore Central shoppers can also enjoy a host of value added services on a daily basis.
Beauty Central will provide the consumers valuable beauty tips and also offer them
free makeovers.
Radio Central will provide foot tapping music & entertainment and update on
promotions at Indore Central.
DJ Central will bring live DJ on weekends
Wi-Fi Central will offer free internet connectivity
Flower Central will offer fresh & seasonal flowers & bouquets for purchase
Inox for movie lovers.
Future Lifestyle Fashion
OVERVIEW
Future Lifestyle Fashions Limited [FLF] has been formed through the demerger of the
lifestyle fashion businesses of Future Retail Limited (formerly Pantaloon Retail (India)
Limited) and Future Ventures India Limited.
FLF brings together the four key components in the fashion industry – a strong portfolio of
owned and licensed brands, a well established retail presence, a pan-India reach for its brands
through a strong distribution network and investments in fast growing fashion brands – into a
single entity. It thus creates a unique player in the fashion industry that is primed to gain
leadership in building both fashion brands and fashion retailing in India. As an integrated
fashion company with presence across all key segments within the fashion industry, FLF will
benefit from operating mature businesses that have built its presence and strengths for well
over a decade. Now, as an integrated entity.
FLF APPROACH
Live, Breathe & Think Fashion – Fashion is ever-evolving and we will be sensitive,
agile and open to the rapidly evolving fashion market
Consumers at our Core – We create exceptional brands and experiences that reflect the
various identities and aspirations of Indian consumers and their spoken and unspoken
needs, wants and desires
Design is our Soul – The spirit of our design-thinking lies not only in the brands and
experiences we create but also in building relationships, leading innovation, setting
trends and providing utmost fulfillment to consumers
Pursuit of Happiness – Above all, we will collaborate and strive to bring smiles on the
faces and happiness in the lives of our colleagues, customers, business partners and
communities we work in.
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10. VISION
To be the leading lifestyle fashion company in India by creating exceptional brands and
shopping experiences that will bring alive the Indian idiom of fashion
MISSION
We at Future Lifestyle Fashions aim to create a globally recognized fashion organization here
in India by bringing alive the Indian idiom of fashion. We thus strive to:
Be the most preferred fashion destination of India.
Create the most preferred portfolio of fashion brands.
Be as the most innovative, efficient, and profitable retailer
Be the preferred employer in the fashion space
Be the trendsetter in Indian fashion through superior understanding of the culture, style
code, passion and aspirations of Indian consumers
Create happiness for customers, colleagues, business partners and every stakeholder
FASHION RETAIL
The Company is an Integrated fashion company with presence across key segments within
the fashion industry i.e. design to distribution. Company‘s business has been designed to
capture the trend of consumers getting more attuned to fashion and brand preferences. We
have a portfolio of fashion brands that cover the entire gamut of sub-categories including
formal menswear, casual wear, active or sportswear, women‘s ethnic wear, women‘s denim
wear, women‘s casual wear, footwear and accessories and are present across various price
points.
BRAND KNOWLADGE GAINED DURING TRAINING PERIOD
BRANDS @ CENTRAL
The Central mall Indore has over 500 National and International Brands in that shameless
mall for everyone. as I worked in mens formal section which is in the 1st floor of Central mall
.this section have both national and international brands.
LIST OF IN-HOUSE BRAND IN CENTRAL MALL INDORE
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11. Launched in 2005, ―ALL – A Little Larger‖ format has established itself in the niche plus
size clothing category. ALL houses a wide range of ready to wear fashionable western and
ethnic wear and accessories that are otherwise not easily available for brand conscious plus
size customers. Currently present in 14 cities across India through a network of 23 exclusive
brand outlets (EBOs), it also operates through store-in-stores (SIS) in Pantaloons, Central and
Brand Factory.
A casual clothing brand of future group .which provide casual shirt, pants for all young and
mature person. Bare is our largest brand with presence in casual wear, denim-wear and kidswear
RIG is positioned as utility clothing and has products for men, women and kids. Rig's
clothing is unique in style and projects a different attitude from denims or formalwear. The
range includes cargos, 3/4ths, skirts, shorts, t-shirts and shirts for men, women and kids.
Lombard, a Future Group brand is a quality manufacturer of menswear fashion. It is known
for its finest fabrics sourced from the international market and styled in the best of
international trends of unmatched quality.
The fashion brand for youth .provide party clothing solution by fashionable shirt. this brand
only provide cloths for night parties.
INTERNATIONAL BRANDS @ CENTRAL
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12. Van Heusen is a premium lifestyle brand for men, women and youth. The brand embodies
fashion for the corporate and reflects the current expression of elegance in today's context.
Van Heusen believes that the design drivers for the brand are fashion and sophistication. The
brand covers all aspects of an individual's clothing needs, be it corporate wear, casual wear,
party wear or ceremonial wear, making it a complete lifestyle brand in the truest sense. The
core audience is professionals and corporate executives - men and women who are
successful, focused, articulate, well-traveled, confident and have a sense of style about them.
They pursue success just as they do their other interests and passions, learning and exploring
everything that comes their way.
Launched in India in 1993, Allen Solly brought about a completely new concept to
menswear in India — Friday Dressing. In the years that followed, the brand, with its AngloAmerican heritage, proved to be the most innovative of the Madura Fashion & Lifestyle's
brands. Today it is one of India's most popular and easily recognized brands in the branded
premium apparel segment. Consumers understand it as a vibrant and upbeat work wear brand.
Allen Solly‘s recall with Friday Dressing is clearly the strongest. Convention is not a word
that exists in the brand's vocabulary, and from the beginning the brand not only broke the
rules of formal workplace dressing, but also re-wrote them. The dull world of business
dressing with its greys and whites was shaken up by Allen Solly, which unapologetically
added vibrant dashes of colour to its formal wear lines. The approach paid off, spawning
many imitators. Nevertheless, the unconventional, yet unmistakable Allen Solly Man never
lost his place in the spotlight.
The company‘s brand portfolio includes products that range from affordable and mass-market
to luxurious, high-end styles that cater to every age group, from children and youth to men
and women.
The name Arrow has come to represent the iconic man's dress shirt, as well as the brand that
now encompasses a stylish line of clothing and accessories for men, women and children.
Popular across the world, Arrow has been around for more than 150 years, beginning with an
idea
credited
to
one
woman
in
upstate
New
York.
Best brand for youth and working people.
19

13. Peter England, the largest selling shirt brand in the country boasts of an impressive portfolio
of internationally styled garments offering value for money to its customers, which is the
hallmark of all Peter England products.
NATIONAL OR INDIAN BRAND @ CENTRAL
Indian brand also has a wider scope in clothing retail. as told us during my internship
several brand has good revenue in men formal wear section and also in casual section.
60% market share in india. A 100% subsidiary of Raymond Limited, Raymond Apparel Ltd.
(RAL) ranks amongst India's largest and most respected apparel companies. We bring to our
customers the best of fabric and style through some of the country‘s most prestigious brands
–Raymond Premium Apparel, Park Avenue, Parx entered into the ready-to-wear business
with the introduction of Park Avenue in 1986 catering to the men's formal wear
market. Parx was launched in 1998 to address the growing trend of smart casuals. Raymond
identified the vacuum for a high end, casual wear brand and hence decided to acquire colour
Plus as a part of strategic expansion plan for their ready-to-wear business. Crossing the
gender divide two of our brands, Park Avenue launched the Western Women's wear
collections. 'Park Avenue Woman'- A complete range of Premium Business Wear for
women is designed specially for the working women professionals of today. All our brands
are available at exclusive brand stores, ‗The Raymond Shop‘ retail outlets and multi-brand
outlets across India and the Middle East.
Raymond Premium Apparel
Raymond Premium Apparel is a premium formal wear brand which is positioned to offer
classic garments with impeccable fits and inviting styles to the Global Indian. Needless to say
that the product is made only from premium Raymond fabrics.
Park Avenue
Park Avenue is a premium contemporary formal wear brand and the single largest formal and
occasion wear brand in India. Park Avenue has been constantly reinventing itself successfully
addressing the changing needs of the consumer – whether in formalwear, relaxed work wear,
heritage wear or evening wear.
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14. Park Avenue Woman
Park Avenue Woman is a complete range of Business Wear for women. ‗Park Avenue
Woman‘ is designed especially for the working women professionals of today.
Colour Plus
Colour Plus is among the largest premium category smart casual wear brand in the country.
The company acquired by Raymond caters to the growing demand for a high-end, casual
wear brand in India. Some of the technological innovations by colour Plus are thermo-fused
buttons, golf ball wash, soft jeans, wrinkle free technology, stain-free fabric, and cone dyed
technique.
Parx
Parx is a premium casual lifestyle brand, which is positioned to cater to the needs of
consumers who are looking for dressing up for life across occasions and events. Parx makes
available the latest international trends through differentiated designs and styles. It has
always been part of the consumer who is looking at making lifestyle statements
Indian Terrain Fashions Ltd. [BSE: 533329 | NSE: INDTERRAIN] is one of the leading
brands choice in premium casual wear for men. Having opened its first store in September
2000, the company was listed in 2011, following a demerger from its parent company. Our
range of Mens apparel includes Shirts, Trousers, T Shirts, Shorts, Mufflers, Knitwear,
Jackets, Denim, Boxers and Socks and we will soon be looking to venture into accessories as
well. With a turnover of around Rs.200 Crores, the company today retails across the country
through more than 700 Multi Brand Outlets, 130 doors of Large Format Stores, 98 Exclusive
Brand Outlets as well as being available through online stores.
OTHER BRAND @ CENTRAL (MENS SECTION)1ST FLOOR
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15. LEADING MANUFACTURES OF CLOTHING IN INDIA
MADURA FASHION & LIFESTYLE
Madura Fashion & Lifestyle, a division of Aditya Birla Nuvo Ltd, is one of India's fastest
growing branded apparel companies and a premium lifestyle player in the retail sector. After
consolidating its market leadership with its own brands, it introduced premier international
labels, enabling Indian consumers to buy the most prestigious global fashion wear and
accessories within the country. The company's brand portfolio includes product lines that
range from affordable and mass-market to luxurious, high-end style and cater to every age
group, from children and youth to men and women. Madura Fashion & Lifestyle is defined
by its brands — Louis Philippe, Van Heusen, Allen Solly, Peter England and People — that
personify style, attitude, luxury and comfort. Madura Fashion & Lifestyle reaches its
discerning customers through an exclusive network comprising more than 1,300 stores,
covering 1.9 million sq ft of retail space, and is present in more than 1,300 premium multibrand stores and 300+ departmental stores. Established in 1988 by Madura Coats Limited,
Madura Fashion & Lifestyle has its origins in the erstwhile Coats Viyella Plc, Europe's
largest clothing supplier. In December 1999, Aditya Birla Nuvo, an Aditya Birla Group
company, acquired Madura Fashion & Lifestyle to become the undisputed leader in the
readymade menswear industry in India. In 2000, the company became a wholly-owned
subsidiary of Aditya Birla Nuvo.
BRANDS MADE BY MADURA FASHION AND LIFESTYLE
Louis Philippe
Van Heusen
Allen Solly
Peter England
People
Planet Fashion
The Collective
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16. Arvind Mills
Arvind is amongst a few organizations worldwide with a portfolio of brands that are as
distinctive and relevant across diverse consumers. At Arvind, brands work across multiple
counters selling through key accounts and multi brand outlets across India. Channels, price
points and consumer segments. The expanse of the Arvind brand scape is spread across the
Indian market with around 273 standalone brand stores in addition to 975
Own Brands
Licensened Brands
Joint Venture Brands
Mainstream
Bridge to Luxury
Bridge to Luxury
Excalibur Gant
U.S.A. 1949
Tommy Hilfiger
Popular
Premium
Premium
Ruf & Tuf
USPA
Lee
New Port University
Arrow
Wrangler
Flying Machine
INDUS LEAGUE
INDUS-league clothing a new generation lifestyle brand marketing company was
incorporated in nov1998,and started its commercial operations april 1999 by a team of 8 top-f
management professionals from apparel industry. it became part of india's biggest retail giant,
future group in april'2005. The company is engaged in design ,manufacture and retail of
ready-made garments. the company's of advantage and strength lies in unique brands, strong
design and design infrastructure ,supported by efficient supply chain ,flexible manufacturing
quick response, strong IT back bone and vast retail presence.
BRAND OF INDUS LEAGUE- INDIGO NATION, SCULLERS, JEALOUS 21, URBANA ETC.
KNOWLADGE GAINED ABOUT MATARIAL USED IN CLOTHES
TYPE OF FIBER”S
Fabrics are manufactured from various raw-materials which are available from nature
or artificially generated or mix of both. Fabrics can be classified based on the origin of fibers
and its processes or its end usage.
Natural fabrics are those which are created from the fibers of animals coats, the cocoons of
silkworms, and plants seeds, leaves and stems. It is breathable and never cause rashes apart
from being soft and durable. Natural fabric is the best choice for everyone. It does not change
colour from UV light and there is no warming until the material looses its tensile strength.
23

17. Synthetic or man-made fabrics are made from fibers which are either completely made from
inorganic materials or organic materials combined with chemicals. Synthetic fabrics have
numerous properties with the purpose for which it is produced and finished. Some are
lightweight with ultra sheer while others are moisture wicking and fast drying. Few are very
luxurious to imitate some other natural fabrics and some are very strong and tough.
NATURAL FABRIC
1.Cotton Fabric
The fabric which is believed to be most soothing and safe is called as cotton fabric. Immense
use of cotton fabric for infants dresses or beddings is a live testimony of its softness and skinfriendliness. Cotton fabric has a distinctive feature that it adjusts easily with climatic
requirements that is why it is called all-season fabric. In summer season cotton fabric keeps
the body cool and absorbs the sweat easily whereas they give a warm feel if worn in winder
season.
2.Silk Fabric
Silk counts to the strongest natural fabric in the world. Known for its softness, luster, beauty
and luxurious look, silk fabric is one of the higher grade fabric providing comfort to the
wearer in all types of weather. Keeping the body cool in summer and warm in winter, silk
was discovered during 2640 B.C. in china. Today there are different variety of silk available
in the market like Chiffon, Georgette, Organza, Crepe de Chine, Duponi, Noil, Pongee,
Shantung, Tussar, etc. Because of its sheer variety of designs, weaving and quality, Indian
silk textile are popular worldwide
3.Linen Fabric
Linen is called as king of natural fabric. Linen is extensively used for apparel making and
home furnishing as well. Linen, being a natural fiber is considered to be safe for all types of
skin. Linen fabric is also suggested for sensitive skin as its natural properties makes it
resistant for allergies.
4.Wool Fabric
Soft, strong and very durable wool fabric provide warmth and attractive appearance. It is the
fabric which keeps the wearer dry while sweating and cool when it is hot. Wicking away
perspiration from the body, wool fabric does not wrinkle easily and is resistant to dirt wear
and tear. It is also having the quality of not burning when put over the flame, it only smolder.
5.Leather Fabric
Comfortable in both hot and cold condition, leather fabric is not affected by surrounding
temperature. Adding a classic luxury, pleasant to touch and comfortable, leather fabric is soft
24

18. , elastic and firm. Leather fabric is blessed with the quality of absorbing water vapor without
loosing dryness and retaining to the original shape when stretched.
6.Jute Fabric
Being among the strong and durable fabric, jute fabric is ideally being used as bags or sacks
for packing since aging. The jute fabric is much soughed item for fashionable clothes, home
furnishing and fashion accessories. Bangladesh counts to the largest cultivator of jute fabric
with India as the second largest jute goods manufacturer.
Man-made Fabric
1. Acrylic Fabric
Acrylic fabrics is a kind of the synthetic fiber that is artificially manufactured. Acrylic
fabrics can also be referred as the imitation of wool. Acrylic fabrics is used to make loads of
apparels and many other things. The main use of the Acrylic fabrics is in outfits like shirts
and many other ladies outfits. Also, Acrylic fabrics is used in seats of chairs and sofas as
well. Acrylic fabrics are known for their stiffness and ability of wear and tear resistance.
Acrylic also does not losses the glaze for a longer period of time.
2.Nylon Fabric
The term nylon is derived from the New York and London. Nylon is yet another form of
synthetic fiber that is commonly used amidst the masses. Fabric composed of nylon, called
nylon fiber is used in variety of uses like clothing, sheets, covers, and many other domestic
and industrial appliances. Nylon fabric is preferred amidst all other fabrics as it is really
strong and has a strong ability of stretchiness. High elasticity of nylon fabrics makes it prime
use in like of luggage baggage, wallets and many more. In addition, nylon fabrics are easy to
maintain as gets cleaned and dried without any special effort
3. Velvet Fabric
Velvet is one of the smoothest and softest amidst all the other kinds of fabrics. Velvets are
specially manufactured and process because of its distinctive properties. Velvet fabrics are
used in variety of appliances like clothing including trousers, shirts, and many more. Velvet
fabric is no less than silk in any assessments whether be glossiness or be the unending glaze.
Velvet fabric, due to its high class looks and price viability has made it the most preferred
fabrics.
4. Denim Fabric
Denim fabric is a rugged cotton twill. In denim fabric the weft passes under two or more
than two warp fibers that produces the common diagonal ribbing which is identifiable on the
back of the fabric. The diagonal ribbing separates the existence of denim fabric from cotton
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19. duck. The denim fabric is generally coloured with indigo dye to create blue jeans though
jean denoted a distinct lighter cotton textile.
Denim fabric is used at a large scale all over the world economies. Its vivid texture and
ability to provide extreme comfort makes it one of demanding fashion entities all over. With
blissful shopping experience, people are moving toward more purchasing new innovative
designs of denim fabric.
5. Polypropylene Fabric
Polypropylene fabric is especially meant for winter seasons, because the only layer of
hundred per cent polypropylene rib knit generally stays dry and due to this feature it keeps
one's body warmer. A high quality lightweight polypropylene fabric is preferred in winter
season because it is allows user to perform any moderate activity in cold weather at ease.
SERVICES & LOYALTY PROGRAMMES
T24
CSD
PAY
BACK
PAY BACK CARD
Future Group has taken the whole concept of customer loyalty to the next level by joining
hands with PAYBACK. PAYBACK is India‘s largest and one of Europe‘s most successful
multi-partner loyalty programs. With PAYBACK, customers can shop, save and get
rewarded. This program enables consumers to collect millions of points across online and
offline partners – with just a single card. Customers can accumulate points across Future
Group formats, thereby making ―shopping rewarding‖.
What Is PAYBACK?
PAYBACK is Europe's leading customer loyalty program, headquartered in Germany, with a
total of 25.5 million active cardholders in Germany and Poland. In India, PAYBACK
consolidated its position after taking a major stake in I-Mint. Today, with more than 30
26

20. partners with 1,500 outlets and 10 million card members, it‘s the only program which works
with market leading pan-India players from the banking, travel, petroleum and online sectors
such as ICICI Bank, HPCL, Univercell, BookMyShow and MakeMyTrip. Now that Future
Group has become a part of this bandwagon, customers are bound to earn points at every step
– from formats like Future Lifestyle Fashion, Food Bazaar, Pantaloons, Central, Home Town,
eZone, Brand Factory and Future Bazaar. These points can then be redeemed for air miles,
movie tickets, air tickets and vice versa.With Future Group and PAYBACK ―Shopping is
Rewarding‖.
Our formats Future Lifestyle Fasion, Food Bazaar, Pantaloons, Central, Home Town, eZone,
Brand Factory and Future Bazaar are a part of the PAYBACK Loyalty program.
BENEFITS OF PAYBACK CARD
1. A customer who has a payback card can get point for every purchase.
2. Points can be redeemed for discounts in term of rs.
3. Get all information about event and offers.
4. Special sale preview.
T24 MOBILE SERVICE
Shopping and talking on our mobile phones are among the two favorite activities for all of
us in India. With T24, we have been able to develop a unique customer value proposition that
combines these interests of the aspirational Indian. Customers will get shopping benefits for
talking and talk-time benefits each time they shop. We believe that with our partners, Tata
Teleservices Limited, we have been able to develop a differentiated offering in the crowded
telecom space and also increase the loyalty we enjoy among the millions of customers who
patronize our stores. T24 (Talk 24) tariff plans reflect the competitive per-second rates being
offered for pre-paid customers on Tata Teleservices Limited‘s GSM network. In addition,
customers will be rewarded with free talk-time for every purchase at Future Group Stores
starting at Rs.10 to a maximum of Rs.350. Plans will keep evolving to offer ever-more
attractive options to the customer.
OTHER SERVICES
Free home delivery of electronic items.
Free alteration
30days exchange policy
Wheel chair facilities
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21. PROFILING A DEPARTMENT MANAGER
Department manager handles a particular section in store. He has certain responsibilities
towards his section. It is his responsibility to ensure that his section is maintained properly in
terms of cleanliness and hygiene, grooming of his team members.
The process starts with store opening:
ROLES AND RESPONSIBILITIES OF A DM IN STORE OPENING
DM has to check if all team members are present as per schedule/daily
roster.
To check if dept/section is clean and well maintained. Also check no garments
on the floor are without price tags and security tag.
DM to brief team member of any updates or promotional activities.
DM to check grooming standards of team members
DM should check if the department signage‘s are in place.
DM should check Floor Movement Register (FMR)
DM to follow DM checklist
Every Department Manager to get an approval from the Store Manager for the
requisition of the tags before placing an order to the Store Warehouse Incharge for the tags required for his/her department.
The Department Managers have to train their staff to look for any loose or
detached tags that may be lying on the floor/Trial Room. The loose or
detached tags collected to be deposited with the Warehouse In-charge.
The DM to ensure that the tags are effectively used in all the section. Tags
detached at the cash point to be collected by the personnel (Designated by the
Store Manager).
DAILY FLOOR ACTIVITY
1. SECTION WALKAROUND:
This includes display of merchandise as per VM guidelines. colours should go from Light in
front to Dark at the back. Ensure same style/ price merchandise are placed together
HOW IS A DM HELPFUL TO VISUAL MERCHANDISER
DM gives the kind of requirements they want from VM’s sides like•
•
•
•
In making signage
In maintaining colour blocking
In maintaining display
In arranging the whole department properly
DM gives the VM an idea of new trends according to customer‘s preferences so that VM can
do styling and dress the mannequins according to that.
28

22. 2. CHECKING MANPOWER AVALIABILITY&GROOMING
STANDARDSIt is the responsibility of a DM to ensure that adequate manpower is there in his section
especially during peak hours and if not then make arrangements for the same.
Apart from checking the manpower availability the DM is also responsible for Staff
motivation. In an industry like retail this is the most important factor for success of a retail
firm. It is the duty of DM to keep up the team spirits as this also has a crucial role in the
achievement of daily targets. Although staff motivation is intangible but it can boost profits.
DM is also responsible for Target distribution which is distributed to the staff on daily basis.
It is the responsibility of DM to ensure that team members have their respective targets. A
DM has to continuously monitor his team and see whether his efforts are moving in the right
direction or not and if not then consequently take actions.
3. CHECKING FLOOR HYGIENEDepartment Managers are responsible for the cleanliness & hygiene of the sections. Store
should be neat & clean so as to match customer expectation cleanness gives a pleasant
shopping experience to customers
4. INVENTORY MANAGEMENT
Effective inventory management is all about knowing what is on hand, where it is in use, and
how much finished product results. Inventory management is the process of efficiently
overseeing the constant flow of units into and out of an existing inventory. This process
usually involves controlling the transfer in of units in order to prevent the inventory from
becoming too high, or dwindling to levels that could put the operation of the company into
jeopardy.DM has to ensure effective replenishments. On the basis of sales vs stock
calculation he has to maintain sufficient inventory.
5. ROSTER PLANNING
Team management is one of the most important skill that the DM must possess. Through
proper roster planning the DM ensures that week offs of his team members do not overlap.
The DM can discuss with his team members as to when do they want offs and then he can
make the roster accordingly. In case of any deviation from roster the team members must
inform the DM so that he can make timely arrangements
6.TARGET NEXT WEEKDM gets target on a weekly basis and on this basis daily targets are allotted certain
percentage of weekly target is given on a day and the percentage of this weekly target for a
day increases as we move from Monday to Sunday. The target is allotted not on a particular
brand but the target is allotted cluster wise which is composed of four or five brands. For eg-
29

23. Lee cooper, UMM, Ajile, Bare denim is 1 cluster. After that individual targets are allotted.
Each and every team member has a Target card in which his individual targets are mentioned
as to how much quantity he has to sell. The DM must make adequate efforts to meet his
target.
Date
System
Stock
Brand
Opening
Receipts
Difference
(Physical vs System)
Sales
Remarks
Repairs Outwards
Staff
Sign
DM
Sign
Closing
SM
Sign
30

24. ANALYSIS OF QUESTIONNAIRE
Customer Matrix
Gender
Male
Female
Total
40%
%age
18
40%
22
60%
40
100%
Male
Female
60%
Age Group
18-25
26-30
31-35
36-40
41-50
>50
Total %age
8
20%
12
30%
10
25%
4
10%
4
10%
2
5%
40 100%
5%
10%
20%
18-25
26-30
10%
31-35
36-40
25%
30%
41-50
>50
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25. Comment-Most of the young and middle age people visit central mall for their shopping.
Q1. How often you visit Central Mall
Total %age
Daily
2
5%
Weekly
6
15%
Fortnightly
10
25%
Monthly
18
45%
Occasionally
4
10%
TOTAL
40 100%
COMMENT-It show that most of the customer visit central mall on monthly basis.
Q2. Were you aware about the offers before coming to
Central Mall
Yes
No
Total
26
14
40
%age
65%
35%
100%
35%
Yes
No
65%
Comment- Most of the customer already knows the offers before coming to
central mall. This shows the effectiveness of marketing tools used by FLF.
Q3. How you got to know about the offers
Print Media
Electronic Media
TVC's
Other
Total %age
16
40%
10
25%
8
20%
6
15%
40 100%
32

26. 15%
Print Media
40%
20%
Electronic Media
TVC's
Other
25%
Comment- Print media has greater reach to the people. so the print media can be
a good medium for advertising.
Q4. What marketing element should be used by company
according to you
Print Media
Electronic Media
TVC's
Other
Total
20
14
4
2
40
%age
50%
35%
10%
5%
100%
5%
10%
Print Media
50%
35%
Electronic Media
TVC's
Other
Comment-As we all know print media has a wider reach on our city. so the print
media should be the most important medium to reach the people .but mall
management can give equal importance to electronic media also.
Q5. Does the Marketing element used by FLF
influence you to shop
Definitely Yes
Yes
Don't Know
No
Definitely No
Total
8
16
4
4
8
40
%age
20%
40%
10%
10%
20%
100%
33

27. Definitely Yes
20%
20%
Yes
Don't Know
10%
10%
40%
No
Definitely No
Comment—Most of the customers are influenced by the marketing medium used
by FLF.
Q6. What factors in Central Mall attracts most
Offers and Prices
Quality
Variety
Ambience
Customer Facilities
Total
5%
Total %age
14
35%
8
20%
12
30%
4
10%
2
5%
40 100%
Offers and Prices
10%
35%
Quality
Variety
30%
Ambience
20%
Customer Facilities
Comment—Most part of majority is attracted by offer and verity which is
available for the customers.Means people thought that central mall indore has
good verity and great place for shopping in term of value of money.
34

28. Q7. How much Customer Connect Activities (CCA’s)
are important to you
Least Important
Somewhat Important
Neutral
Important
Very Important
15%
10%
Total %age
4 10%
6 15%
4 10%
20 50%
6 15%
40 100%
Least Important
15%
Somewhat Important
Neutral
10%
50%
Important
Very Important
Comment –Cca‘s is very important because these activities can give you
valuable information for improving your operation and marketing plans.
OTHER ACTIVITIES DURING SIP
MOUNT LITRE SCHOOL SURVEY
CUSTOMER MEET
CRISTMAS AND NEW YEAR PHOTO EVENT
LUCKY DRAW COMPETION
35