The document discusses strategies for making reading more viral and popular among students. It notes that student interest in reading declines from kindergarten to 12th grade and that schools can do more to promote a culture of reading. Some key strategies proposed include telling engaging stories to connect students and build a tribe around reading, leading reading-related movements in schools, and challenging educators to actively promote and build a culture that values reading.

1. The Buzz Book
Making Reading Viral Again
http://www.flickr.com/photos/mkuram/3610488258/

2. Aliteracy

3. They Can.
They should.

4. Knowledge Capital

5. Knowledge Capital
Shared Cultural
Literacy

6. Word
Poverty

7. Kindergarten:
High-Interest
Text
Twelfth-Grade:
Low-Interest
http://www.flickr.com/photos/tonythemisfit/3270431078/

8. Kindergarten:
High-Interest
What Happens
Text
Here?
Twelfth-Grade:
Low-Interest
http://www.flickr.com/photos/tonythemisfit/3270431078/

9. A school's culture has far more influence on life and learning in the
schoolhouse than the president of the country, the state department of
education, the superintendent, the school board, or even the principal,
teachers, and parents can ever have."
Roland Barth
http://www.flickr.com/photos/leecullivan/143388036/

10. Summer Reading
War and
Peace
“summer-reading-533.jpg.” Online Image. New York Times. August 7, 2008. May 13, 2009 <http://papercuts.blogs.nytimes.com/2008/08/07/recommended-reading/>.

11. Summer Reading
War and
Peace
“summer-reading-533.jpg.” Online Image. New York Times. August 7, 2008. May 13, 2009 <http://papercuts.blogs.nytimes.com/2008/08/07/recommended-reading/>.

12. http://www.flickr.com/photos/secondtoughest/3211201182/

13. Viral
Reading

14. http://www.flickr.com/photos/96205017@N00/1778303734/

16. http://bit.ly/qVZNIm

17. Viral
Reading

18. “When we read a good book, the
first thing we do is talk about it to
our friends, and then we end up
giving it to them and they read it,
and so on and so forth. I mean,
look at Twilight.”

20. Tell a Story

21. Tell a Story

22. Tell a Story
Connect a Tribe

23. Tell a Story
Connect a Tribe

24. Tell a Story
Connect a Tribe
Lead a Movement

25. Tell a Story
Connect a Tribe
Lead a Movement

26. Tell a Story
Connect a Tribe
Lead a Movement
Make a
Change
-‐ Godin

28. Challenge:
If you say you are
passionate advocates
of reading, how are
you building culture
around this?