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Brand Thunder Overview
- 1. Branded Browser Themes
Immersing web users into your brand even
after they leave your website
brand thunder
™
Patrick Murphy © 2007 Brand Thunder, LLC
- 2. Who is Brand Thunder? 2
Brand Thunder is a company that makes theme
based web “browser takeovers”
The average computer user spends 5 hours per day on the web, but
only 60 seconds on a page. When a web user leaves your website, you
no longer have a direct line of communication with them. Brand Thunder
changes this by integrating your brand into the computer’s most
frequently used tool.. the web browser.
brand thunder™
Patrick Murphy © 2007 Brand Thunder, LLC
- 3. How does it work? 3
After installing a Brand Thunder
browser theme, the user’s generic
web browser is transformed into an
interactive branded &
customized environment
Nearly every aspect of the
browser can be customized:
colors
•
• navigation icons
• functionality
• buttons
• RSS Feeds
brand thunder™
Patrick Murphy © 2007 Brand Thunder, LLC
- 4. Why customized browser themes? 4
A customized browser theme allows...
Fans to show their dedication while keeping them informed
•
about your properties
• Users to personalize their web experience
to keep a persistent channel of communication open with
• You
your users
to maintain the attention of consumers, even when they
• You
navigate away from your web site (including competitors)
brand thunder™
Patrick Murphy © 2007 Brand Thunder, LLC
- 5. Browser theme advantages 5
Browser themes can extend your brand in a fresh, unobtrusive
•
and innovative way
• Themes offer passionate users another avenue to display their affinity
while facilitating more frequent and focused communication to
consumers
Browser themes can provide permanent buttons to features
•
like schedules, tickets, contests, merchandise, advertisers, etc.
In addition to driving traffic back
•
to your websites, browser themes can
include real-time RSS tickers so users
can stay on top your latest news,
offers and information
brand thunder™
Patrick Murphy © 2007 Brand Thunder, LLC
- 6. Traffic drivers 6
A custom theme drives traffic to your site by providing users multiple
touch-points back to your web properties... the NHL’s Capitals saw a 10%
increase in traffic within the first 2 weeks of launching their theme
Realtime feeds and alerts
•
• News, scores, tips, RSS (local/national), merchandise and ticket sales
Fixed Buttons
•
• Default set of buttons to key areas of your site are embedded
Bookmarks and Tabs
•
• Site bookmarks and a tab can be loaded upon installation
brand thunder™
Patrick Murphy © 2007 Brand Thunder, LLC
- 7. Measuring traffic 7
• Themes not only leverage and complement campaigns, but you can
track activity by users who have installed your themes
• Brand Thunder clients have seen frequency, duration and click metrics
exceed other forms of online advertising
• A ROI study of user interaction with browser themes showed frequency,
duration and click metrics exceed when compared to traditional
web banner based advertising
• Impressive improvements in click-thrus to your site and
exposure of your brand over traditional web banner advertising
• Measurable results from your theme users could enable you to learn
from user behavior and improve future promotional campaigns
brand thunder™
Patrick Murphy © 2007 Brand Thunder, LLC
- 8. Monetizing browser themes 8
can sell sponsorships in your
• You
themes and prominently place logos
directly in the web browser interface.
Besides promoting your properties, themes
can become a new revenue stream for your
company
• Customized buttons can be used as
revenue generating and
promotional tools that drive users
back to your e-commerce sites
Brand Thunder themes can be
•
automatically updated. This allows
you to rotate advertisers or updated
graphics in case of re-branding or other
changes
brand thunder™
Patrick Murphy © 2007 Brand Thunder, LLC
- 9. Distribution 9
Your website will be the primary point of distribution however the Mozilla
download site has proven to be valuable as well (200,000+ downloads
of Capital’s theme). Distribution points include...
ONLINE
• Your site and/or partner sites
Mozilla download site
•
Facebook (utilizing Rock Your Firefox application)
•
• Blogs / forums
OFFLINE
• Promotional opportunities
CDs / USB keychains (preloaded)
•
Media Kits
•
brand thunder™
Patrick Murphy © 2007 Brand Thunder, LLC
- 10. *NEW* Facebook distribution tool 10
Firefox and Facebook
recently collaborated on a
new Facebook application
which enables Facebook
users to list their
favorite Firefox
themes and share with
friends right from their
Facebook page...
brand thunder™
Patrick Murphy © 2007 Brand Thunder, LLC
- 11. Case Study: NHL Washington Capitals 11
Brand Thunder’s Washington Capitals hockey team theme got over
•
148,500 downloads within two months of launching (with no promotion)
• The theme was launched after the team had been eliminated from NHL
playoffs.
brand thunder™
Patrick Murphy © 2007 Brand Thunder, LLC
- 12. Other Samples 12
Patrick Murphy © 2007 Brand Thunder, LLC
Images are property of their respective owners
- 13. Other Samples 13
Patrick Murphy © 2007 Brand Thunder, LLC
Images are property of their respective owners
- 14. Other Samples 14
™
Patrick Murphy © 2007 Brand Thunder, LLC
Images are property of their respective owners
- 15. Other Samples 15
Patrick Murphy © 2007 Brand Thunder, LLC
Images are property of their respective owners
- 16. What makes Brand Thunder unique? 16
Brand Thunder is unique because our customized takeovers utilize
both browser themes and extensions at the same time. This
allows you to “re-skin” the browser interface but also provide
additional functionality such as embedding an RSS feed ticker directly
into the web browser navigation toolbar.
We also offer:
Proprietary loading system for optimal customer experience
•
Custom functionality development:
•
• Built specifically for your site and user needs
• Integration with your back-end systems for feeds and realtime
information
• Library of tools developed
• Ad-serving platform (Patent pending)
brand thunder™
Patrick Murphy © 2007 Brand Thunder, LLC
- 17. Contact information 17
Brand Thunder, LLC
Patrick Murphy, Founder and Principal
O: 614-408-8202
M: 614-316-3436
E: patrick@brandthunder.com
W: www.brandthunder.com
brand thunder™
Patrick Murphy © 2007 Brand Thunder, LLC