A list of 10 critical startup marketing tasks from my list of hundreds. As a founder I have struggled with PR every time. In my efforts to simplify the process I have built a PR guide for startups.

1. 10Critical Startup
Launch Tasks
Startup teams often miss these
simple launch steps and fail.

2. What to expect in 10 slides…
A list of tasks and
reasons why you need
them early in your
startup.
Screen shots and links to
tools that help you
complete each task.
This task list has been
reviewed and affirmed by PR
and branding agencies.
Here is what we can share…

3. Task 1: Setup Credible Email
Why
100% of your customers will
interact with you via email.
How
Use Google Apps* to set up a
domain specific email.
* You will use this account for several more tasks.
URL: https://www.google.com/a/cpanel/standard/new3

4. Task 2: Stay Out Of Spam Folders
Why
You hamper user experience and
waste marketing dollars in spam.
How
Set up an SPF Record with your
domain registrar.
URL: http://support.google.com/a/bin/answer.py?answer=178723

5. Task 3: Set Up Google Webmaster Tools
Why
You need to know how your site
is seen by search engines.
How
Google Webmaster Central
provides critical SEO data.
* Use the Google Apps account login you set up above.
URL: http://www.google.com/webmasters/

6. Task 4: Set Up Google Analytics
Why
Know how people use your
website and adjust it.
How
Google Analytics is a complete
metrics tool and easy to set up.
* Use the Google Apps account login you set up above.
URL: http://www.google.com/analytics/

7. Task 5: Set Up Google Alerts
Why
You need an easy way to track
trends that affect your startup.
How
Google Alerts can track topics in
news, blogs, and other websites.
* Use the Google Apps account login you set up above.
URL: http://www.google.com/alerts

8. Task 6: Update Employee LinkedIn Profiles
Why
Reporters, investors, and
partners look at employees.
How
LinkedIn can yield incredibly
valuable business partnerships.
URL: http://www.linkedin.com/

9. Task 7: Create A Crunch Base Profile
Why
It helps you hone your message
and gain visibility among peers.
How
CrunchBase startups and
founders for review by media.
URL: http://www.linkedin.com/

10. Task 8: Sign Up For HARO
Why
Getting your story in front of
journalists is hard but critical.
How
Help A Reporter Out connects
experts with journalists.
URL: http://www.helpareporter.com/

11. Task 9: Submit To Feed My App
Why
You need traffic to test your
product, build channels fast.
How
Feed My App can drive the first
engaging traffic to your startup.
URL: http://www.feedmyapp.com/

12. Task 10: Get Involved In Hacker News
Why
Finding a hub of early adopters
and engaging them is key.
How
Hacker News lets you post topics
and start conversation.
URL: http://news.ycombinator.com/

13. Thank You, That’s it!
We have 134 more startup tasks at:
With Links!
AwareLabs.com
@AwareLabs