A Business-Centric Approach to Design System Strategy
Pump up the_volume_ises
1.
2. In 60 seconds...
What happens in 60 seconds on the internet [INFOGRAPHIC]
http://gizmo.do/60secsontheweb
3. I’m going to take it for granted that you...
Market your event in an engaging way
Understand your audience
Provide all info in a timely manner
Ensure that your content is totally relevant
Honour delegates with great content, speakers, venues, food
5. Social media amplification
Live monitoring of social media channels at an event
Delving into the social conversation as it is happening
Rich media interaction between your event and your audience
Digital socially interactive signage
Real-time speaker sound-bite posting on social channels
Real-time Flickr photography capture, tagging and posting
Near real-time HD film capture and posting to YouTube
Live blogging
Live web-streaming
6. 7 good reasons why amplification is a good idea
Make your budget go further
Increase your event’s attendance
Improve your event’s effectiveness
Expand your event’s reach
Content created will ensure your event has a lasting legacy
Library of digital & social content to help future marketing
Demonstrate measurable ROI
7. Applications
Campaign launches & promotional events
Product launches & experiential campaigns
Award ceremonies
Conferences
Exhibitions
Concerts
For event organisers, venues and brands
For advertising, PR & marketing agencies
For anyone who wants to lead the social conversation
8. Make it as easy as possible to interact
Provide good Wifi
Check mobile signals
Hold the conference rooms above ground
Promote the Hashtag
Inform the audience of speakers handles
Brief speakers beforehand for soundbites
Give your audience great content
Interaction will thrive if you follow simple steps to make it easy.
Hashtags, wifi & Twitter handles are key #eventprofs
13. Flickr live posting
Flickr photography captures & broadcasts atmosphere & interaction
live the only man doing this right is @paul_clarke #eventprofs
14. Live video blogging
Live video blogging by @winkball creates video content to capture,
share and showcases events #eventprofs
15. Live audio blogging
Audio blogging platforms such as @audioboo or @ipadio creates
instant audio content which can be easily shared
16. Live streaming
Broadcast your event anywhere in the world as it happens on @ustream
using nothing more than a smart phone #eventprofs
17. Sharing presentation content
Share presentation content using @slideshare. See this presentation
on http://slideshare.net/pkerwood #eventprofs
18. The Skype Twitter Town Crier
Broadcast your tweets using a branded town crier like @skype did
[VIDEO] http://bit.ly/skypetowncrier #eventprofs
19. Live Drawing
12% of info an audience takes in is from what you say, the rest is visual.
Live drawing is key. See http://ogilvynotes.com #eventprofs
20. Live Doodling
Live window doodling creates a twist on branding at events, turning
windows into works of art http://bit.ly/JubXaM #eventprofs
21. Tell Stories with photos and sound clips
The @picleapp will record a few seconds of ambient audio while you
snap a picture. Its a great way to tell a story #eventprofs
22. Create Social Stories
Making stories from the social web: @storify allows you to
curate social media elements & write your own narrative
#eventprofs
23. Displaying Instagram During an event
Display @instagram like a Twitter wall during events with @searchinstagram
#eventprofs
27. Facebook multi-person video conferencing
Video chat company @oovoo has rolled out its service to allow up to 12
friends to conference call on Facebook #eventprofs
28. Example: Gatorade Social Media Mission Control
PepsiCo listen to customers & respond in real time [VIDEO]
http://bit.ly/pepsicomissioncontrol #eventprofs
30. Social media can be measured
Measure authority, activity & audience with @peerindex #eventprofs
31. Social media can be measured
Powerfully track amplification, probability & true reach with
@klout #eventprofs
32. Social media can be measured
Use @twitalyzer & choose dozens of ways to visualise your social media
efforts #eventprofs
33. Audit, track, measure & gain new business
Measure yourself against competitors, audit & track followers & find &
cultivate relationships with @followerwonk #eventprofs
34. Audit, track, measure & gain new business
Identify which @Twitter users have a greater probability of becoming
your customers with @percollate #eventprofs
35. Burberry on Facebook
The use of Facebook by British luxury fashion brand @burberry is
widely regarded as one of the best www.facebook.com/burberry
36. Social Media ROI
The social media code has officially been cracked. ‘Social Media ROI’ by
Olivier Blanchard amzn.to/ROI_SM #eventprofs