Tugas Perencanaan Kreatif Periklanan, Iklan 2010

1. Five Non-Alcoholic Drink Campaigns:
The Insights
Yulita Alvernia Wijaya
NPM 1006695564

2. Nescafe
• Campaign title “Hypnotist”
• Copy “Despierta a la vida, Awake to live”
• Watch the video here

3. • Target Audience
20-35 y.o, SES A-B, urban life
• Insight
People are getting less emotionally connected with their
surroundings
• Proposition
Wake up and see lives around

4. Evian
• Campaign title “Baby Inside”
• Copy “Live young”
• Watch the video here

5. • Target Audience
20-50 y.o, SES A-B, health conscious, youthful spirit
• Insight
People want to be forever young
• Proposition
Live young with Evian

6. Liqui-Fruit
• Objective
Reinforce the brand promise “Nothing but fruit”
• Solution
Insert an actual Liqui-Fruit straw underneath a picture of
refreshing fruit

9. • Target Audience
24-40 y.o, female, SES A-B, urban & healthy lifestyle
• Insight
People are more health conscious, they prefer to consume
anything pure and natural
• Proposition
Liqui-Fruit offers nothing but fruit

10. Tropicana
• Campaign title “Energie Naturelle”
• Copy “La journée peut commencer, Can start the day”
• Watch the video here

11. Cannes Lion Winner
2011

12. • Target Audience
20-40 y.o, SES A-B, with active & busy daily life
• Insight
Lemon battery is a common school science experiment
• Proposition
Tropicana provides natural energy for your daily activity

13. Spring Valley
• Campaign title “Spring Valley Fever”
• Copy “Where Spring comes from”
• Watch the video here

15. • Target Audience
30-55 y.o, SES A-B, urban-suburban, sweet & classic
• Insight
Most people love spring atmosphere
• Proposition
People will love Spring because it comes from nature

16. Thanks to
• http://adsoftheworld.com/media/tv/nescafe_hypnotist
• http://calorielab.com/news/2011/04/13/tropicana-orange-billboard/
• http://www.coloribus.com/adsarchive/outdoor-casestudy/tropicana-juice-
energie-naturelle-billboard-powered-by-oranges-14282355/
• http://creativecriminals.com/tvcinemafilm/nescafe-hypnotist/
• http://www.nothingbutfruit.co.za/
• http://www.creativereview.co.uk/cr-blog/2011/april/evian-babies-dance-
betc
• http://ads.mediaincanada.com/articles/mic/20110401/evian.html
• http://adsoftheworld.com/media/tv/spring_valley_spring_fever