SPRY is a group project I (Vimvipa Poome) worked with Yuri Ohara, Saadia Zahid and Rasha AlShihabi for International Environment for Business class. The project applied analytical tools including STEEP and Multilevel Analysis to identify an opportunity within Rwanda in order to create a Triple Bottom Line Business Design Solution. The STEEP analysis provides insight into opportunities that tackle the coffee industry specifically within the transport of coffee cherries to Coffee Washing Stations and utilizes the development of a design to empower women within this context. Although Rwanda is enjoying consistent economic growth, it is evident there is still room for opportunity and innovation. After identifying one opportunity to create an enabling tool for women, and designing a Triple Bottom Line business solution, it would be important to take this research and solution to the next level, for example, finding low-cost raw material suppliers preferably Rwandan as well as local manufacturers to cut down on the production cost. Giving women in developing nations enabling tools is always a more successful venture to lift them out of poverty, as opposed to providing the tools to men. Since the opportunity is identified within women and agriculture, a solution should definitely be presented. One that starts with women, but is also utilized by farmers and men, eventually providing an option for a sector that will make use of the support.

1. Rasha Al Shihabi, Saadia Zahid, Vimvipa Poome and Yuri Ohara

2. Content
I. Introduction
II. Strategic Intelligence Brief
III. Innovation Solution
IV. Conclusion

3. I. Introduction

4. Population (2011 est.): 10.7 million
Ethnic groups: Hutu 84%, Tutsi 15% and Twa 1%.
Literacy rate: 77%
Climate: mild and temperate, with two rainy seasons
Driven by coffee, tea export and tourism
Republic of Rwanda
General Fact
8.2%
Real GDP growth rate
23rd
GDP growth rate rank

5. The 1994 Rwandan genocide
500,000 - 1,000,000 people
20%
Estimate of death toll
100 days
Over the course of

6. The impact of the genocide
70%
widows
single women
80%Population was pitched into poverty
53%
female

7. Rwanda now
Africa’s Singapore?
$900
Per capita income
$560
Rwanda 2020
The fastest improving investment climate in Africa
Rwanda 2012
Per capita income

8. Problems/Opportunities
Coffee
36%Of total exports revenue
is from coffee in 2009
Of farmers are coffee grower in 2008
10%
Of the total population are farmers
90%

9. In Rwanda, coffee means

10. II. Strategic Intelligence Brief

11. STEEP framework

13. sold sold

15. Observation
Women carry crops on foot “head loading”. Men use bicycles.

19. III. Innovation Solution

21. Solution

22. Solution

23. Solution

24. *SPRY /sprī/ (Adjective): Having great power of leaping or running; nimble; active; lively
We Are SPRY:
a TBLD company that is looking to create a Joint Venture for an exciting
business opportunity.

25. Economic Development
Sustainable Practices
Uncompromising Quality
Cultural Unity

27. Business Model: Offering

28. Business Model: Infrastructure

29. Business Model: Finances
*Note: this is a benchmark quote based on an industrial design for a cart that holds 500 - 1000 kilos
Our goal is 90 kilos and cheaper metal resourcing and local labor. Which needs further research

32. IV. Conclusion

33. Q&A
Murakoze
(Thank you)