Search Engine Optimization Basics

1. #SEO #GoogleDay13
Search Engine Optimisation
(SEO)

2. SEO
SEO is an acronym for "search engine
optimization" or "search engine optimizer."

3. SEO
It is the process of getting traffic from the
“free,” “organic,” or “natural” listings on
search engines.

4. SEO
Video 1
http://www.youtube.com/watch?v=hF515-0Tduk

5. SEO
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Review of your site content or structure
Technical advice on website development: for example,
hosting, redirects, error pages, use of JavaScript
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Content development
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Management of online business development campaigns
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Keyword research
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SEO training
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Expertise in specific markets and geographies.

6. SEO
Black SEO

7. SEO
Google
● Yahoo
● Bing
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8. SEO
"spider" to "crawl" content

9. SEO
Getting indexed
Sitemap
Google Webmasters Tools
Backlinks

10. SEO
Preventing crawling
Robots.txt

11. SEO
Increasing prominence
Crosslinking pages

12. SEO
Marketing strategy
AdWords

13. SEO
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Blogs & Feeds
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Dimain names & URLs
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Duplicate content
Flash
Images
Local / Mobile
Redirects

14. SEO
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Title
Description
Keywords
W3C Validation
Videos
Copywriting

15. SEO
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Link building
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Paid links
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Spamming

16. SEO
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Personalisation
Social Networks
Google+
Page Rank
Translations

17. SEO
Example 1
(Personal blog)

18. SEO
Branko Đurković
www.plagosus.net
@plagosus