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BOLIVIA
by Delanie Burke, Heather Gellert,
 Paul Landholt & Oswaldo Palma
Play hard.
The adventurer that goes there likes to work hard for fun.


                                                    The environment is raw, untouched and
                                                    rigid. It is not manicured and composed of
                                                    resort-life.


                          Play hard.

            it’s extreme, everything from the
            altitude, to the diverse temperate
            climates. it produces the most
            dramatic of things.


                                                  An adult playground.
BOLIVIA’S PLAYGROUND




Bolivia is different and mysterious. Not scared of
pushing limits, Bolivia is aggressive and unorthodox.
You feel cool and on the edge near Bolivia.
Can you tell a story about a scar?



Having a scar is proof that you put yourself in the eye of
danger and challenged yourself. You will remember this
story and it changes you forever.
Risk taking and adventure is really
prominent in the media world today.
This trend is seen on all platforms.
Aaron Ralston




His book, Between a Rock and a Hard Place, came out years ago but it has just
come out on video because of this trend and a developing interest in risk-taking.
Bolivia has scars of its own.
Originally ruled by the Inca Empire.
Spaniards enslaved the Bolivian people
and stripped them of their marketable
     resources (gold and silver).
They own 1/3 of the Coca crop in the world. Nobleman
Coca Plant   once used it to relax, but when they were enslaved, they
             used it to work longer hours and suppress altitude sickness.
Thank god that the gold and silver was only found in one of the large mountains in
          the country because the other resources were kept pristine.
Isn’t it the best experience to be the first person on the ski hill after
three-day snow period. Every experience in Bolivia is like this, untouched.
Now lets start your adventure,
or as they say in Spanish, “el viaje.”
First, you will come to La Paz.

On the outskirts sits the most dangerous
road. If you were to follow the winding
road all the way to the end, it would take
you to the Amazon.
When you are tired from your full-bodied workout, go to Lake Titicaca, where
       the emerald color will forever burn a memory in your brain.

                     It is one of the world’s highest lake.
On the edge of Lake Titicaca,




                                cocacabana
     sits Cocacabana.
Boating activities and beach life
are popular in this lakeside city.
You will then head to Espejillos,
by way of bus or llama. Llamas are
a popular mode of transportation
in Bolivia. But be careful of the
lethal spit.
Unlike the over-trekked paths in Costa
  Rican rain forests, Espejillos is lush and
  private. Skinny dip in the refreshing
  waterfall pools and jump off 30 foot
  cliffs into an aquatic wonderland.




     Espejillos




But you won’t be completely alone...
There are numerous species of
exotic animals hiding in the
green foliage.
Ready to get hot and
sweaty without the paper
umbrellas and the ocean?

Head over to the great
sand dunes of Espejillos.
Catering to adrenaline junkies,
ATVing and sand boarding are
popular activities to enjoy.
If you want a break from the Bolivia
cuisine, Santa Cruz offers a diverse menu
of international food. Everything from
pizza to paella, Santa Cruz will cater to
your palette.




   Santa Cruz Cuisine
Here are the cocaine plains.
                 Just kidding.
No, but really, Bolivia is home to the most
  dramatic salt plains in all the world.
      So captivating, Uyni is a place
 of meditation and personal reflection.
Your tank of gas could get you a whole day of adventure in Bolivia




        Bolivia is the cheapest country in South America.
          Every day in Bolivia is 30 dollars on average.
The first test of fear will be getting your vaccinations.
Sample logos
Sample advertisements
outdoor kayak experience
Bar Take-over




Watch out for new drinks and music at popular
bars in San Francisco Peanut Butter drinks and
Cuy (guinea pig) dishes as a promotional idea,
Play Hard




How are you going to get the most out of life without adventure
while facing the unknown and getting a few scars along the way.

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Branding Bolivia

  • 1. BOLIVIA by Delanie Burke, Heather Gellert, Paul Landholt & Oswaldo Palma
  • 3. The adventurer that goes there likes to work hard for fun. The environment is raw, untouched and rigid. It is not manicured and composed of resort-life. Play hard. it’s extreme, everything from the altitude, to the diverse temperate climates. it produces the most dramatic of things. An adult playground.
  • 4. BOLIVIA’S PLAYGROUND Bolivia is different and mysterious. Not scared of pushing limits, Bolivia is aggressive and unorthodox. You feel cool and on the edge near Bolivia.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. Can you tell a story about a scar? Having a scar is proof that you put yourself in the eye of danger and challenged yourself. You will remember this story and it changes you forever.
  • 10. Risk taking and adventure is really prominent in the media world today. This trend is seen on all platforms.
  • 11. Aaron Ralston His book, Between a Rock and a Hard Place, came out years ago but it has just come out on video because of this trend and a developing interest in risk-taking.
  • 12. Bolivia has scars of its own. Originally ruled by the Inca Empire.
  • 13. Spaniards enslaved the Bolivian people and stripped them of their marketable resources (gold and silver).
  • 14. They own 1/3 of the Coca crop in the world. Nobleman Coca Plant once used it to relax, but when they were enslaved, they used it to work longer hours and suppress altitude sickness.
  • 15. Thank god that the gold and silver was only found in one of the large mountains in the country because the other resources were kept pristine.
  • 16. Isn’t it the best experience to be the first person on the ski hill after three-day snow period. Every experience in Bolivia is like this, untouched.
  • 17. Now lets start your adventure, or as they say in Spanish, “el viaje.”
  • 18. First, you will come to La Paz. On the outskirts sits the most dangerous road. If you were to follow the winding road all the way to the end, it would take you to the Amazon.
  • 19. When you are tired from your full-bodied workout, go to Lake Titicaca, where the emerald color will forever burn a memory in your brain. It is one of the world’s highest lake.
  • 20. On the edge of Lake Titicaca, cocacabana sits Cocacabana.
  • 21. Boating activities and beach life are popular in this lakeside city.
  • 22. You will then head to Espejillos, by way of bus or llama. Llamas are a popular mode of transportation in Bolivia. But be careful of the lethal spit.
  • 23. Unlike the over-trekked paths in Costa Rican rain forests, Espejillos is lush and private. Skinny dip in the refreshing waterfall pools and jump off 30 foot cliffs into an aquatic wonderland. Espejillos But you won’t be completely alone...
  • 24. There are numerous species of exotic animals hiding in the green foliage.
  • 25. Ready to get hot and sweaty without the paper umbrellas and the ocean? Head over to the great sand dunes of Espejillos.
  • 26. Catering to adrenaline junkies, ATVing and sand boarding are popular activities to enjoy.
  • 27. If you want a break from the Bolivia cuisine, Santa Cruz offers a diverse menu of international food. Everything from pizza to paella, Santa Cruz will cater to your palette. Santa Cruz Cuisine
  • 28. Here are the cocaine plains. Just kidding. No, but really, Bolivia is home to the most dramatic salt plains in all the world. So captivating, Uyni is a place of meditation and personal reflection.
  • 29. Your tank of gas could get you a whole day of adventure in Bolivia Bolivia is the cheapest country in South America. Every day in Bolivia is 30 dollars on average.
  • 30. The first test of fear will be getting your vaccinations.
  • 33.
  • 34.
  • 35.
  • 37. Bar Take-over Watch out for new drinks and music at popular bars in San Francisco Peanut Butter drinks and Cuy (guinea pig) dishes as a promotional idea,
  • 38. Play Hard How are you going to get the most out of life without adventure while facing the unknown and getting a few scars along the way.