The Mezcal Treasure Hunt liberates visitors from the tyranny that is anonymous, tasteless mezcal. Our proposal: social bridges enabling slow adventures and delicious conversations among producers and fans. Comments are welcome and so are embeds, likes and shares. Wiki http://oaxaca.wikispaces.com/mezcal YouTube https://www.youtube.com/watch?v=FA9q0x7mKBw

1. Mezcal Treasure Hunt
Recharge your batteries and turn on your SmartPhone
TODAY
2016
@ronmader
oaxaca.wikispaces.com/mezcal

2. HOY
2016
Buscando Los Tesoros del Mezcal
Recarga tus pilas y prenda tu SmartPhone
oaxaca.wikispaces.com/mezcal
@ronmader

3. About This Presentation
The Mezcal Treasure Hunt liberates
visitors from the tyranny that is
anonymous, tasteless mezcal. Our
proposal: social bridges enabling slow
adventures and delicious conversations
among producers and fans. Your comments
are welcome and so are embeds, likes and
shares.
- R o n M a d e r ( L a s V e g a s , 2 0 1 6 )

4. palenque variedad maestro mezcalero chinguere
biodiversidad elaboración perlas graduación olla de barro
agave origén ESPACIO
GRATIS local gobierno
facebook flickr youtube twitter wiki
vista sabor sonido tacto aroma
Mezcalotería
o a x a c a . w i k i s p a c e s . c o m / m e z c a l • 2 0 1 6

7. Change The World
H e l p E d i t
Image: openclipart.org

9. oaxaca.wikispaces.com/insitu
Jan 15 San Antonio
Jan 17 Austin
Ulises Torrentera
Texas Tour 01.2016
facebook.com/insitu.mx
@Insitumezcal

10. Ulises Torrentera, In Situ
Tweet + Retweet
Por favor = Please

11. Ulises Torrentera, In Situ

12. a slow adventure
delicious!

13. MEZCAL
TREASURE HUNT
Los Amantes
Biznaga
Casa de Mezcal
Comala
Cuish
Danzantes / La Cava
La Farola
In Situ
Mezcaltitlán
Mezcaloteca
Union de Palenqueros de Oaxaca
oaxaca

14. TESOROS
DEL MEZCAL
Los Amantes
Biznaga
Casa de Mezcal
Comala
Cuish
Danzantes / La Cava
La Farola
In Situ
Mezcaltitlán
Mezcaloteca
Union de Palenqueros de Oaxaca
oaxaca

15. Recharge:
recharge your batteries
recarga tus pilas

16. Recommended:
bring your own jícara
trae tu propia jícara

17. Remember:
the treasures are people
los tesoros son gente

28. Old School Mezcal
Mezcal is a slow drink
best consumed with
slow food as part of
a slow adventure.

29. Like most things in
life, mezcal is best
consumed in moderation.

30. General Rules
• This is not a race. Go at your pace.
• You do not have to drink mezcal.
• Ask permission to take a photo. Then
upload your pics to our Flickr Groups:
flickr.com/groups/worldfood
flickr.com/groups/mezcal
flickr.com/groups/worldcantina

31. Platinum Rule
Be respectful. Practice
responsible travel photography
by living the Platinum Rule:
treating others the way they wish to be
treated. Ask permission before
taking photos.

32. Conversation Starters
How does the mezcal taste?
Which agaves are used?
How is the mezcal distilled?
Can the bottle pass international
customs?
Can the mezcal be exported?

33. Anfitriones = Hosts
RSVP if you’d like visitors
Offer free tastings or snacks
Claim your place on Facebook
Claim your place on Foursquare
Upload photos to Flickr
Volunteer to edit the Wiki
Join us on the Walk

34. Be Safe
Use your camera or
smartphone intelligently.
Do not be ostentatious.

35. Recommendation
Support Oaxaca’s
local economy
and drink mezcal
… responsibly.

36. ArturoCharger @ Artesanias Teresita

37. Para todo mal, mezcal;
Para todo bien, también
For everything bad, mezcal
For everything good, mezcal as well

38. Suggestion
Be generous and give our
hosts a gift. Buy flowers or
other market goodies and
share them with people you
visit during the walk.

39. Social Web
Join us online Facebook,
Flickr, Foodspotting, Google+,
Slideshare, TripAdvisor, Twitter,
YouTube, wikis
and other social web channels
Show us your favorite mezcals
and give the thumbs up
to what you enjoy.

40. Mezcalotería = Buzzword Bingo
• agave
• aguamiel
• alambique de cobre
• ánimo
• aroma
• artesanal
• beber
• caballito
• carrizo
• cuerpo
• embriagante
• especies
• gusano
• jícara
• maguey
• minero
• mexicano
• miel de agave
• maestro mezcalero
• naranja
• nieves
• olla de barro
• palenque
• perlas
• poleo
• sabor
• sal de gusano
• slow
• tradición
• un pegue
• variedad
planeta.com • oaxaca.wikispaces.com/mezcal • 2014

41. KudosJa r cier ia El Ar te
O a x a queñ o
M ez ca ler ia In Situ
Tia n guis Po ch i m i l co
M ez ca ler ia C ui sh
M ez ca lo teca
La O lla
C o m a l a

42. slideshare.net/planeta/mezcaltreasurehunt
Please
Share

43. @ronmader