1. YOUNG MARKETERS 2010
DOMINICAN REPUBLIC
PEÑA, Eudy
PERDOMO, Virginia
Monday, 19 July 2010

2. SOCIAL BACKGROUND
Three facts:
a. No small change coins in DR. YOU
NG
b. 33% of the populaMon hasn’t completed primary educaMon. MAR
c. Child labour rates are at 24%. KETE
RS
201
0 –
DO
MINI
CAN
REP
COMPANY BACKGROUND UBLI
C
a. Tricom : first Dominican telecommunicaMons and
entertainment company.
b. CreaMvity was our only way to survive.
Monday, 19 July 2010

3. THE CAUSE
a. In 1989, UN ConvenMon on the Rights of the Child: right to
educaMon; right to play and parMcipate in cultural and arMsMc YOU
acMviMes. NG
MAR
b. MulMmedia approach to learning. KETE
RS
OUR MISSION 201
0 –
BeZering our children’s educaMon. DO
MINI
CHARITY’S OBJECTIVES CAN
REP
UBLI
a. Reduce drop out rate. C
b. Cross‐learning programs.
c. Develop children’s creaMve and
Monday, 19 July 2010

4. WHY DO WE BELIEVE IN THIS CAUSE?
a. Technology as a window.
YOU
NG
b. New world of possibiliMes at MAR
your fingerMps. KETE
RS
201
0 –
DO
WHY DOES IT WORK FOR US? MINI
CAN
a. Core value: “We are human”. REP
UBLI
b. Previous programs to help C
Monday, 19 July 2010

5. WHAT’S YOUR JOB?
a. Create the corporate idenMty of this charity.
b. Create engaging campaign: you need to believe in and YOU
NG
embrace this cause. MAR
c. Shic people’s percepMon about donaMons. KETE
RS
201
How a silver coin changed a liZle boy’s life: 0 –
DO
“If you want to view paradise, simply look around and view it. MINI
Anything you want to, do it. Want to change the world? There's CAN
nothing to it.” Willy Wonka REP
UBLI
C
Monday, 19 July 2010

6. TARGET AUDIENCE
Everybody needs to be involved.
YOU
MANDATORY INCLUSIONS NG
MAR
Logos, taglines, web address, phone numbers. KETE
RS
BUDGET 201
0 –
US$540,000. DO
MINI
CAN
REP
UBLI
C
Monday, 19 July 2010

7. THANK YOU!
THANK
YOU!
Monday, 19 July 2010