1. LEND THE COMPANY
Tele2 charity project
Latvia team: Alise, Zinta
24.06.2010
Monday, 19 July 2010

2. Problem
Poverty Economy downturn
Health problems Social isolaIon
Drugs, alcohol usage DegradaIon
increase
Unemployment 25%
Monday, 19 July 2010

3. Insight
Monday, 19 July 2010

4. He only could dream of
• 1 000 000 new clients
• NaIonwide infrastructure
• Shops in each biggest
Latvian city
• AddiIonal 300 employees
• Superb communicaIon
channels as SMS to half of
country, DM each month.
Monday, 19 July 2010

5. He gets it for free
• As leading operator in
market with naIonwide
client base, huge
infrastructure, we have
it all.
• And we want o give it to
him – for free!
Monday, 19 July 2010

6. ‘Lend a company’
• We iniIate the long‐term charity movement
‘Lend a company’
Mechanics
• From all applicants each month is chosen
one company , who gets the Tele2 for free!!!
Gains
• Small rural companies get the bigger ever
boost they could dream off!
• Bigger companies get healthier economy!
Monday, 19 July 2010

7. Your contribuIon ‐ Call to acIon!
• Create long‐term, strong and unique communicaIon plaorm and
campaign, for ‘Lending a company’ project.
• Communicate Tele2 as the iniAator and founder of the movement.
ENCOURAGE SMALL INSPIRE BIG
Monday, 19 July 2010

8. Monday, 19 July 2010