Overview of how virtualization is taking over telecom infrastructure and related CPE

1. Cloud & Telephony Mark Plakias, VP Strategy Orange Labs SF January 2010

2. 2010: Computer wins. Computer Telephony Integration (CTI, 1984 - 2009)

3. Three Messages – 1 Theme: Most significant telephony elements are now available as software or cloud These virtual elements enable multimodal 'mashups' with other platforms and channels These are inherently OTT and shift value to another layer of non-operator 'signalling' methods "All that is solid melts into air."

4. Virtualization of Telephony World Defined Legacy Voice Element Central Office Switch PBX IVR Call Center Switch Voice Mail Conference Bridge SMS 411/118 Software/Cloud Example Ribbit (C) Asterisk (S) Voxeo, TellMe (C) LiveOps (C) GoogleVoice (C) RebelVox, Jaduka, Twilio (S, C) Acision, Mxit (C) Goog411, others

5. Central Office/PBX in a cloud….

6. Technology - The RibbitSmartSwitch The RibbitSmartSwitch is built on a carrier grade, Lucent certified, CLASS 5 soft switch, currently delivering 10 million minutes a month in Japan. Ribbit API Redundant Network Storage Redundant MySQL DB

7. Contact Center in the Cloud…

8. LiveOps: Complete Call Center in Cloud

9. Internal France Telecom Group LiveOps: Contact Center as a Service for Homeshoring

10. IVR as Cloud…

11. Voxeo Cloud: Cloud IVR + SIP AS + APIs

12. Voice Mail….

13. Voice Transforms to Text: Ribbit

14. Voice & Text Coexist: Rebelvox

15. Voice is just an api call. Like All Clouds, Telephony Clouds are Developers' Nirvana

16. Cloud Solves the Complexity of Telephony for the Ecosystem… What GenY Wants APIs for mashing up web stuff REST, JSON (not SOAP) Freedom to write in the language they prefer Python, PHP, Ruby, etc Little/No learning curve

17. ...Thus enabling 2.0-style Mashups

18. Mashups = Multimodal Capability Internal France Telecom Group

20. Voice Mash-ups = CEBP* Collaboration Channels Instant Messaging Enteprise Instant Messaging Google Wave SMS Email Outbound Notifications Work Flows CRM Field/Remote BPs Disaster recovery Busines Process Outsourcing *Communication-Enabled Business Processes

21. Escalation Lab Demo, OLSF

22. Conclusions OTT Voice is Cloud-driven NOT about cheap minutes but new multimodal experiences and capabilities OTT Voice will destroy value CPE and Paid Voice traffic Cloud-based Programmable Multimodal Ecosystem = CEBP $$$