The document contains data on the number of people who visited pubs and bars in different age groups in London on November 17, 2015. It also provides information on Playthe.net, a digital out of home media company that collects big data on audiences at bars and public spaces. The company currently has over 4,500 digital displays across Spain, Portugal, and Hong Kong, collecting data on over 3.6 million daily users. Playthe.net aims to expand its network to 210,000 displays internationally by 2020 with projected revenues of $100 billion and a company value of $1 trillion.