Engage, Connect, and Raise More Money for your Foundation or School. A preview of two Platforms: Playtogive and Artsy Good. Presented to the South Texas Education Foundation Network.

1. Social
Fundraising
Pla0orms
Engage,
Connect,
and
Raise
More
Money
for
your
Founda6on
or
School
presented
by
Taline
Levonian
South
Texas
Educa4on
Founda4on
Network
Mee4ng
September
13,
2012
San
Antonio,
Texas

2. Goals
for
the
Presenta4on
q
Educate
you
about
social
fundraising
• Trends
that
are
driving
this
movement
• Benefits
and
what
makes
successful
campaigns
q
Show
you
2
plaKorms
to
help
you
launch
social
fundraising
campaigns
that
engage
and
connect
Leave
you
feeling
energized
q
and
full
of
ideas
2

3. What
is
social
fundraising?
Social
fundraising
is
the
process
of
empowering
individuals
and
groups
to
raise
funds
on
your
behalf
by
allowing
and
assis4ng
them
to
communicate
and
solicit
prospec4ve
donors
from
their
own
networks
and
communi4es.
Synonyms
–
grassroots
fundraising,
peer
to
peer
fundraising,
group
fundraising,
friendraising,
crowdsourced
fundraising.
3

4. Trends
Driving
Social
Fundraising
Budget
Internet
Constraints
Social
Millennials
Media
4

5. 4
Benefits
Why
online
social
fundraising?
5

6. Raise
more
money
52%
Higher
dona4ons
when
asked
by
friends
rather
than
cold
call
and
email
by
organiza4on.
6

7. Reach
more
donors
Expand
your
reach
exponen4ally
by
geZng
your
network
to
fundraise
on
your
behalf.
7

8. Create
a
sense
of
community
Increase
engagement,
become
part
of
the
fabric
of
your
donors’
social
media
network.
8

9. Engage
and
connect
with
donors
People
give
to
people.
Individual
stories
are
a
powerful
way
to
make
personal
connec4ons
and
reach
donors
of
all
ages.
9

10. Keys
to
a
successful
social
fundraiser!
ü Personal
–
create
a
compelling
story
and
message
ü Clear
Impact
–
describe
where
is
the
money
going?
ü Fun
–
par4cipate
in
a
fun
ac4vity
ü Engaging
–
encourage
social
interac4on
and
offer
rewards
for
top
fundraisers.
ü Urgency
–
create
deadlines
and
give
clear
call
to
ac4on
ü Simple
Tools
for
Supporters
–
make
it
easy
to
reach
out
ü Follow
up
–
thank
donors,
recognize
top
supporters
10

11.
Play
your
heart
out
and
be
a
champion
for
your
cause
11

12. Online
Game
Fundraiser
Playtogive
is
fun-­‐raising!
It’s
a
new
way
to
raise
money
for
chari4es
and
nonprofits
by
combining
games,
friendly
compe44on,
and
fun
into
an
online
social
fundraiser.
12

13. How
Playtogive
Works
A
step
by
step
guide
from
start
to
finish
Ask
friends
for
Player
plays
• Register
dona4ons
• Donor
visits
the
games
• Fundraising
goal
nonprofit
friend’s
page
is
reached
• Create
&
publish
• Par4cipants
join
• The
min
fundraiser
• Makes
dona4on
contribu4on
is
• Game
winners
&
fundraiser
to
sponsor
top
fundraisers
• Personalize
met
Nonprofit
fundraising
page
invites
Dona4on
is
Fundraiser
supporters
collected
ends
13

14. What
kind
of
games?
14

15. 15

16. Personal
fundraising
pages
to
send
to
friends
and
family
and
track
personal
progress
16

17. How
do
I
organize
my
own
fundraiser?
17

18.
Share
your
art
and
raise
money
for
a
good
cause
18

19. Online
Art
Fundraiser
Artsy
Good
is
about
raising
money
for
charity
using
artwork
to
connect
and
tell
a
story.
– Art
is
a
powerful
communica4on
tool
– Inspiring
donors
through
art
is
the
best
way
to
connect
them
to
the
cause
19

20. How
Artsy
Good
Works
A
step
by
step
guide
from
start
to
finish
Invites
parents/
ar4st
&
asks
Dona4on
is
• Register
permission
• Parents/ar4st
collected
• Fundraising
goal
is
nonprofit
give
permission
reached
• Uploads
ar4st
• Personalize
• Donor
views
• Awareness
is
raised
roster
artwork
with
4tle
artwork,
leaves
&
cap4on
comment,
Teacher
• Uploads
artwork
donates,
shares.
creates
Ask
friends
to
Fundraiser
fundraiser
share
art
or
ends
make
a
dona4on
20

21. 21

22. A
picture
is
worth
a
thousand
words
But
add
a
4le
and
cap4on
to
your
artwork
to
tell
your personal story
on
your
fundraising
page
22

23. Donate
in
support
of
a
student’s
artwork
23

24. The
Dashboard
Manage
fundraiser
details,
ar4sts,
artwork,
permissions,
add
a
payment
account.
Access
communica4on
tools
and
track
progress
with
reports.
24

25. How
are
they
different?
ª Game
contest
ª Art
gallery
ª Anyone
can
par4cipate
ª Organizer
uploads
ª Min
contribu4on
to
play
artwork
and
invites
the
ª Friendly
compe44on
ar4sts
ª Badges
and
recogni4on
ª Parental
permissions
for
top
fundraisers
and
ª Protect
privacy
of
minors
game
winners
ª Visual
story
telling
ª Prizes,
incen4ves
ª Sharing,
awareness
ª Sponsors
ª Discussion,
commen4ng
25

26. How
are
they
alike?
ª En4rely
online
fundraiser
ª Organize
and
manage
fundraisers
from
Dashboard
ª Social
media
tools
and
built-­‐in
email
communica4on
templates
for
organizer
and
par4cipants
ª Secure
dona4on
forms
ª Donors
can
sponsor
someone
or
donate
directly
to
the
cause
ª Op4ons
for
anonymity
ª Real-­‐4me
detailed
donor
report
for
organizer
ª Automa4c
dona4on
receipt
and
thank
you
emails
ª Collect
dona4ons
directly
into
your
own
account
ª No
contracts
or
paperwork
ª Most
importantly…engaging
and
fun
for
all
ages!
26

27. How
much
does
it
cost?
• Free
to
register
your
nonprofit
account
• Free
to
create
a
fundraiser
• No
minimums,
no
risk
• 5%
service
fee
• WePay
charges
flat
3.5%
credit
card
processing
fee
• Funds
are
collected
directly
into
a
WePay
account
you
assign
• You
can
track
progress
and
withdraw
funds
when
you
want,
you’re
in
control!
27

28. Custom
Branded
Solu4ons
• For
organiza4ons
with
mul4ple
fundraisers
per
year
• Custom
colors,
logo,
and
content
for
website
and
email
• Custom
URL
• Collect
and
manage
funds
from
mul4ple
fundraisers
into
one
payment
account
• 7%
service
fee
28

29. Make
it
personal.
Make
it
fun.
Engage
parGcipants.
Connect
with
donors.
29

30. How
do
I
get
started?
• Register
your
founda4on,
school,
or
nonprofit
by
clicking
on
the
START
tab
and
submiZng
your
EIN
Tax
ID.
• Your
user
account
will
be
given
access
to
create
fundraisers.
• Create
your
fundraiser
from
your
Dashboard.
• Publish
your
fundraiser
and
start
collec4ng
dona4ons.
30

31. We
look
forward
to
working
with
you
on
your
fundraising
ideas
Thank
you!
(818)
551-­‐1227
taline@playtogive.com
taline@artsygood.com