High-tech products are supposed to make everyday life easier and more productive. However, we need to assess if this is really the case. Do bloated software and unwieldy hardware improve our lives or increase our stress levels? In this practical view of usability, we will first discuss poor software and hardware designs and how they affect the consumer and the businesses selling those products. Then we will explore how companies can realistically create easier-to-use products through interaction design. It is not necessary to abandon your current process. With some minor modifications, you can drastically improve the usability of your products. These modifications can be made within the technical, financial, and time constraints of your company.

1. Using Interaction Design and Listening Skills to Create Products That Your Customer Will Love Janet M. Six, Ph.D. and Maura Schreier-Fleming

2. Overview 1:30 - 2:30: Introduction to Interaction Design 2:30 - 3:00: Listening Skills 3:00 - 3:15: Break 3:15 - 4:05: Consultative Interaction Design 4:05 - 4:50: Power of Persuasion 4:50 - 5:00: Q & A

3. Introduction to Interaction Design Janet M. Six, Ph.D.

4. The Next Best Thing Since Sliced Bread!

5. Frustrate, Annoy and Waste Time!

6. John's Laptop Computer True Technology Tales

7. My Cell Phone True Technology Tales

8. "Broken" Dishwasher True Technology Tales 1 1 From askTog.com

9. Pharmacy Discount Card True Technology Tales

10. How much does it cost? True Technology Tales

11. Possible Washing Machine Overflow True Technology Tales

12. How about You? True Technology Tales

13. Kinda Funny ... True Technology Tales

14. Kinda Funny ... True Technology Tales But Very Expensive with respect to Time, Money and Stress

15. What went wrong?

16. What went wrong? Products were not designed to be used by the consumer

17. What can we do?

18. What can we do? Make better designed products

19. That's Great ...

20. That's Great ... but what about REALITY?

21. Interaction Design (IxD) Designing front-end and back-end of products to support user in completing tasks

22. Interaction Design (IxD) Designing front-end and back-end of products to support user in completing tasks while factoring in the realities of time, financial and technological constraints

23. 1. Learn A bout the Customers, Tasks, Goals and Measures of Success 2. What's B ad? 3. What are the C onsequences? 4. D esign Consultative Interaction Design It's as Easy as A, B, C, D

24. Interaction Design Principles 1. Definitively Know the User

27. The User Universe Novice Expert Low-Tech High-Tech

29. 3. Make Use of Known Models and Principles Interaction Design Principles

44. Should Companies Care About Design? Bad Products Do Sell

45. Should Companies Care About Design? Bad Products Do Sell But for how much longer?

46. Should Companies Care About Design? "Everybody says, 'Oh, the user is the most important thing,' but nobody else really does it." Steve Jobs 1 1 FORTUNE, pg. 69, February 21, 2005

48. Business Realities Companies Exist to Make $$$

49. If Your Product is a Commodity

50. If Your Product is a Commodity Starbucks is doing great with its commodity

52. A Final Thought ... If the user does not like using your product they will try to switch products

53. Resources My Upcoming Book askTog.com Don Norman Books Alan Cooper IXDA.org ACM SigCHI UPA

54. www.lonestarinteractiondesign.com [email_address]