PlumReward has reinvented customer loyalty. Loyalty cards don't work because your customers don't want to carry around yet another loyalty card that they are just going to lose. With PlumReward your customers use their mobile phone number to sign up for your loyalty program. Each time they buy a product from you or use your service they simply enter their mobile phone number onto a keypad at the register. PlumReward takes care of the rest!
You can send coupons and promotions in text messages to each customer's mobile phone, so that the information is always at their fingertips. PlumReward coupons are redeemed by entering a coupon code at the register that instantly validates it. This process makes PlumReward more effective than other systems that merely broadcast coupons with no tracking or validation mechanism.
You can then monitor the success of your loyalty program and marketing campaigns from any web browser.
Keep your customers coming back with PlumReward!
DevEX - reference for building teams, processes, and platforms
PlumReward - Overview
1.
2. What we do
We make customer loyalty and
mobile coupons easy!
3. In a nutshell
• PlumReward enables…
– Card-less customer loyalty
– Secure mobile coupons
– Track-able ROI
– Digital Signage
– Social media integration
…a connection with your customers
4. Register a loyalty visit in 10 seconds…
Phone
(407) 810-5925
• Customers can use any
phone number
• Loyalty can be tracked
in “punches” or “points”
• The right side panel can
be a slideshow to
promote the program,
products, services,
nutrition, etc…
• Visits can be validated
using an optional PIN
code or cashier button
5. …and get immediate feedback
• Fully compliant with
the new provisions in
the FCC Telephone
Consumer Protection
Act (TCPA)
• Receiving text
messages is optional
• Customers may opt-in
on a subsequent visit
if they choose
6. Punches vs Points
• Punches are the digital equivalent of a paper punch
card. Each phone number entry counts as 1 punch. A
period of time must pass in between each punch to
prevent fraud. The cashier can also validate each
punch.
• Points allow the merchant to enter the amount to add to
a customer’s loyalty account with each purchase. This
value can be based on dollars spent, items purchased,
etc… Employee PIN codes are used to prevent fraud.
8. Redeeming those offers is easy…
265-831-567
• Coupon codes are
unique and track-able
to the customer
• Redemption can be
single-use or multi-use
per customer
• Customers may also
retrieve coupon codes
via their account on
myPlumReward.com
9. The offer appears on the iPad screen…
265-831-567
Your coupon for:
“FREE – Any Medium Size
Beverage”
has been redeemed.
You have registered 2
loyalty visits.
• The cashier presses
the proper button on
the point-of-sale to
apply the discount
• A confirmation number
appears on the screen
that will also appear
on audit reports
• A visit is registered for
the customer
automatically (no need
to enter their phone
number)
10. …and you can print the coupon
• Optional printer
• Connects to iPad via Bluetooth
• Scan barcode at point-of-sale
• Provides enhanced
accountability
• No need to log confirmation
numbers for coupon
redemptions
11. Register loyalty visits remotely
• Remote Visit Receipts
– Single use disposable
keywords
– Customers text in to get credit
for their digital punch or points
• When customers aren’t near
the kiosk
– Casual/Fine Dining
– Drive Through
– Car Wash
– Pizza/Food Delivery
• Opt-In rates 80% or more
14. Engage your customers in many ways
• Kiosks
• Keywords / QR Codes
• myPlumReward.com coupon search engine
• PlumReward app (iOS and Android)
• Facebook
• Website widget
• We also have an API to play nice with others
15. Does it work?
• You bet!
• Customers who register 4 visits will likely register 10
or more visits
• 6.5 million coupons redeemed
• Average redemption rate is 8%
– As high as 20% or more
• Real profits for your business
16. Our “competition”
• Mobile “apps”
– Smartphone-only
– Fraudulent check-ins
– Daily deals don’t make sense
– Email open rate only 15%
– Direct Push gone after dismissed
• Basic “old school” loyalty
– Mag-swipe cards
– Paper punch cards
– Neither offer communication
• Generic texting
– No tracking
– Texting keywords only
– No loyalty
Nothing comes close to
PlumReward
17. We are better
• Not tied to a particular Point-of-Sale
• Does NOT require customer to own a smart phone
– 20% of existing phones are not smart phones
• Text messages have a 98% open rate
• Kiosks are beautiful and attract attention
• Simple for both you and your customers to use
• Our brand is trusted
– Customers KNOW that we don’t sell their phone number
• We are always there - 24 / 7 / 365
18. Experience in many markets
• We are successful in many types of businesses
– Restaurants / Pizza / Coffee / Desserts
– Hair / Nail / Tanning Salons
– Hospitality / Golf Courses
– Recreation / Entertainment / Bars / Bowling
– Car Washes
– Etc…
21. The numbers don’t lie
• 6.5 million coupons redeemed
– Redeeming 4,000+ coupons per day
• 12 million loyalty relationships with customers
– 50% opt-in for mobile offers (supplementing loyalty)
– Meeting 7,000+ new customers per day
• 55 million loyalty transactions registered
– Checking in 35,000+ visits per day
• 122 million text messages sent
– Sending 60,000+ per day
22. Our promise
We are absolutely committed to the success of your
mobile marketing and customer loyalty initiatives and
look forward to helping you build increased revenue,
customer loyalty and brand awareness!
Thank you for your time.
Jonathan Goodyear
Founder/CEO