Wrap-up of the presentations at the SXSW Update 2017, 6th Edition. Great line-up with cool speakers, topics and startups. Together with MT MediaGroep, Collider and my new company Join Influencer Marketing we organized this years SXSW Update at The Warehouse in Amsterdam.
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Sxsw Update 2017
1.
2. > South by Southwest introduction
> Trends SXSW 2017 - Paolo Martorino
> Machines that will outthink us all - Thijs Peters
> AI Marketing in an Alexa Era - Paolo Martorino
> Voice-first technology marketing - John Meulemans
> Startup: Pixoneye – Personalized marketing redefined
> Startup: Sensiks – Sensor Reality Pods
>Top Startups SXSW, Paolo Martorino
2017 SXSW UPDATE
6. The Future of Marketing and Sales is A.I.
Virtual experiences are getting real
B2B Will Soon Mean Bot-to-Bot Conversation
Explosion of Influencers
Rising Bio-tech
2017 KEY TRENDS SXSW
join.marketing
12. “It is esSmated we have a 30 year
grace period before AI completely
takes over the workplace. We
therefore have a once in lifeSme
opportunity to design it to
augment not replace us… if we
don’t, we will lose the opportunity
to embrace it at all,”
13. AI and IA (Intelligent
AugmentaSon)
join.marketing
28. > South by Southwest introduction
> Trends SXSW 2017 - Paolo Martorino
> Machines that will outthink us all - Thijs Peters
> AI Marketing in an Alexa Era - Paolo Martorino
Break
> Voice-first technology marketing - John Meulemans
> Startup: Pixoneye – Personalized marketing redefined
> Startup: Sensiks – Sensor Reality Pods
>Top Startups SXSW, Paolo Martorino
Bites & Drinks!
2017 SXSW UPDATE
42. Allemaal werkloos?
Zwarte scenario
• 46 % van de banen verdwijnt
• Chauffeurs, secretaresses, kappers
• Ook banen hoogopgeleiden verdwijnen: accountants,
notarissen… marketeers
OXFORD UNIVERSITY 2014
43. Optimistisch
• 12 % van de banen verdwijnt
• 75 % banen verandert ( en wordt interessanter)
• 12 % nieuwe banen
MALCOM FRANK, AUTEUR VAN
WHEN MACHINES DO EVERYTHING
Allemaal werkloos?
47. We are on the cusp of a
great digital build-out
join.marketing
48. “The last 10 years have been
about building a world that is
mobile-first. But in the next 10
years, we will shift to a world
that is AI-first.”
- Sundar Pichai, CEO Google
join.marketing
111. “You always laugh a lot with X but haven’t seen
him in a while. Would you like me to schedule
some drinks together on Friday?”
Cheers! Your first beer is on Heineken…
112. “Your mood takes a hit whenever your
boss walks in… would you like
to work for someone else?”
I noSced some interesSng jobs on Monster!
113. “Your son really missed you last week.
Some quality Sme would be nice.
I noSced no meeSngs on next Thursday”
Would you like to see the baby elephant in ArSs?
114. reconcile & prioriSze all your needs
Now is the Sme to think about
voice & personal assistants
compounding benefits
we #anthropomorphize
120. CONTENTS
1
3
4
2
Intro Deep Learning and evolution of Computer Vision
Current user understanding on mobile devices
Pixoneye’s Computer Vision capabilities
Pixoneye’s Product solutions and Use cases
121. 1950 1960 1970 1980 1990 2000 2010 2020
AI
MACHINE
LEARNING DEEP
LEARNING
LANDSCAPE
1950’s a broad concept
established - can machines
one day think like humans?
one path of AI, rather than
trying to hard code or
develop a theoretical model
teach by example
is a branch of machine learning based on
a set of algorithms that attempt to model
high level abstractions in data
deep learning is the primary driver and
the most important approach to AI and
will drive enterprise
122. Computer Vision
The aim is to imitate the
functionality of human eye
and brain components
responsible for your sense
of sight
This can provide essential
data to process, analyse
and utilise in fields ranging
from transport to facial
recognition to marketing
COMPUTER VISION
125. What’s in the image: Friends,
skiing, on the slopes, snow,
outdoors
Tags: Snow; Winter; Skiing;
Couple; Friends; Mountains;
Holliday.
[2013]
Image Understanding
126. Demographics:
Location: London
User: Male 25-30
Marital Status: Engaged
Family: children 0
Relationship: Female 25-30
Work environment: business/
Casual
Lifestyle:
Past-time: Cycling – 30% | Hiking –
30% |Rugby – 30%| BBQ – 10%
Fashion: Casual
Income level: 5/6 (0-8)
Pets: Dog – 1 Breed: Great dane
Interests: Cycling, Beach, Rugby,
Friends, Social events.
Relevant details: Traveler, young
couple, outdoor lifestyle
[2015-2016] CONTEXTUAL UNDERSTANDING
127. NO ONE KNOWS THEIR MOBILE
CUSTOMERS…
THE CURRENT MOBILE MARKETING PROBLEM
128. 81%
Of companies say they
have a holistic view of
their mobile customers
UNDERSTANDING CUSTOMERS
v
22%
Of consumers on
mobile say the average
retailer understands
them as an individual
130. Male Married twice Grown Children Young Grand Children
English Countryside Holiday in Alps Extensive Travellers
Born 1948 Dog Lovers Sports Cars Fanatics
Wealthy
What You Know
131.
132.
133. Why personal galleries?
It is effectively a data set along a timeline
OFFLINE
understanding
documents real life
People take >250
photos each month
The average camera
1,500 photos and 24
videos
<2% of images are
shared on social media