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Social Media & You

  What’s the Big Deal?

                         @pmdigangi
<1>
People Change...
Increased
Interactivity
        ME
<2>
Our //0rLD Changes...
“The greatest IT risk facing most companies is more
prosaic than a catastrophe. It is, simply, overspending.”
                                          ~ Nicholas Carr
Pathways of IT
2/8/2012
IT’s Infrastructural

          Ubiquitous

       Non-competitive

      Low Switching Costs
IT’s Proprietary

           Unique

    A Competitive Weapon

          Costly
First v. Second
~ Mover Advantage ~
Question




  Who’s right?
Qualman or Carr?
Question




How do we define
  social media?
Question




Where does social
media fall in Carr’s
    argument?
Question




So what’s next?
Takeaways
Technology that enhances
experiences and adds depth to the
   relationships formed among
individuals and/or organizations…


      which is driven by users…

               contributing content.
Social Media




Proprietary
  Content
              &      Ubiquitous
                  Infrastructure
How can we effectively use #SM…
IT depends
A Final Word
Don’t Make the Simple Mistake

    More is NOT always better!
Thanks for Listening




                       Connect
                   Recommend

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Social Media & You: What's the big deal?

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