Jan, who hails from a background in physics, has been able to successfully prove a number of his own personal theories about the inner workings of Google's Hummingbird algorithm and how its has evolved in the months since its launch.
During these 45 minutes you will be informed how you can build a better website in the eyes of the search engine's most recent major update. Patents, publications and announcements over the past five years can all be used to your advantage.
27. "Hummingbird is focused more on ranking
information based on a more intelligent
understanding of search requests, unlike its
predecessor, Caffeine, which was targeted at
better indexing of websites."
GOOGLE:
“TRY TO UNDERSTAND” RELATIONS
33. Keyword based!?
[age obama]
RESULTING IN MORE RELEVANT SERPS
Semantically, related phrases will be those that
are commonly used to discuss or describe a
given topic or concept, such as “President of
the United States” and “White House.”
36. SEO PATENTS, NOT ONLY FOR THE NERDS!
- Learn from the past
- Predict future changes
- Get an idea about the inner working of search
engines
- Get an idea what certain features take to exist
WHAT CAN YOU LEARN FROM PATENTS?
38. KEYWORD BASED SCORING
“A document is retrieved in response
to a query containing a number of
query terms, typically based on
having some number of query
terms present in the document.”
39. Google research has shown that on more difficult queries, people start to type their
searches as natural language questions. They also searched longer queries on average. This
study also stated that, at the time of the study (2010), most of the time the question
queries failed to give users the information they were looking for and they would revert
back to keyword queries.
WHY DEVELOP HUMMINGBIRD?
49. HOW ABOUT SCALE?
-YAGO: 10 million entities and 120 million facts
-Freebase: 37 million topics, 1,998 types, and more than 30,000
properties
- DBpedia: 3.77 million things, 2.35 million classified in Ontology,
including:
- 764,000 persons, 573,000 places,
- 333,000 creative works, 192,000 organizations,
- 202,000 species and 5,500 diseases.
-111 languages, together 20.8 million things
Source: WSDM’14 conference, http://ejmeij.github.io/entity-linking-and-retrieval-tutorial/
70. BUILD ENTITY SPECIFIC PAGES
Using natural and semantically rich language:
Use entities in copy: 5 facts you have to
know about Jan-Willem Bobbink being in
Berlin at Performance marketing Insights
Entity attributes: 1987, Utrecht, SEO, Acronym, Physics etc.
So start with attribute stuffing instead of
keyword stuffing