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The Apps Explosion: Opportunity for brands
GetJar is the world’s 2 nd  largest app store ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Providing distribution for some of the biggest brands… Internet Players Games & Entertainment Social Networking
In an industry that will reach 50 bln downloads by 2012 92 % CAGR March 2010, Chetan Sharma Consulting
All this is driven by content hungry consumers Confidential 18-34 years 61% Male 70% Download Min. 3-4 times week 60% Have downloaded apps with ads 65% Use mobile Internet more then Internet 69% Source: GetJar research poll, 1000 users Q4 2009. GetJar demographic 42% using apps while at home
Top apps downloaded on GetJar in August ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Confidential
However, being successful is not child’s play… ,[object Object],[object Object],[object Object],[object Object],[object Object],Confidential
Consumer marketing – Just App it! Confidential APP IT! is a unique link created when you upload your app / site to GetJar It’s provides you with  one, single destination  to tell consumers where to get your app or access your site regardless of their phone make/model”
Facebook: App it! off a mobile site Confidential Step 1: Placed the App it! link on their mobile site Step 2: The consumer clicks the link and is taken to their page on GetJar Step3: GetJar serves them the most appropriate app for their handset
App it! increased downloads more then 10x ,[object Object],[object Object],[object Object]
Associated Press: Just APP IT! with email! ,[object Object],[object Object],[object Object],[object Object]
Cnectd: App It! through Twitter Confidential ,[object Object],[object Object],[object Object],[object Object]
App it! can be used on a website (example) Confidential
In-store marketing – It’s all about placement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],m.getjar.com
Case study: Google ,[object Object],[object Object],[object Object],[object Object],[object Object],Background and Results Monthly download evolution First PPD campaign 2nd campaign (x3 budget)
Case study: Snaptu ,[object Object],[object Object],[object Object],[object Object],Background and Results Monthly download evolution First PPD campaign 2nd campaign (x3 budget)
Conclusions ,[object Object],[object Object],[object Object],[object Object],[object Object],Confidential
GetJar Networks Inc.  1510 Fashion Island Blvd, suite 300 San Mateo, California 94404 USA Patrick Mork Chief Marketing Officer patrick@getjar.com  www.getjar.com Follow us:

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Adtech london get jar sep2010

  • 1. The Apps Explosion: Opportunity for brands
  • 2.
  • 3. Providing distribution for some of the biggest brands… Internet Players Games & Entertainment Social Networking
  • 4. In an industry that will reach 50 bln downloads by 2012 92 % CAGR March 2010, Chetan Sharma Consulting
  • 5. All this is driven by content hungry consumers Confidential 18-34 years 61% Male 70% Download Min. 3-4 times week 60% Have downloaded apps with ads 65% Use mobile Internet more then Internet 69% Source: GetJar research poll, 1000 users Q4 2009. GetJar demographic 42% using apps while at home
  • 6.
  • 7.
  • 8. Consumer marketing – Just App it! Confidential APP IT! is a unique link created when you upload your app / site to GetJar It’s provides you with one, single destination to tell consumers where to get your app or access your site regardless of their phone make/model”
  • 9. Facebook: App it! off a mobile site Confidential Step 1: Placed the App it! link on their mobile site Step 2: The consumer clicks the link and is taken to their page on GetJar Step3: GetJar serves them the most appropriate app for their handset
  • 10.
  • 11.
  • 12.
  • 13. App it! can be used on a website (example) Confidential
  • 14.
  • 15.
  • 16.
  • 17.
  • 18. GetJar Networks Inc. 1510 Fashion Island Blvd, suite 300 San Mateo, California 94404 USA Patrick Mork Chief Marketing Officer patrick@getjar.com www.getjar.com Follow us:

Notas del editor

  1. Asia still dominated downloads last year. Markets like Japan and Philipines show very high usage of mobile data. Asia 37% of downloads in 2009