Brief description of Google case study and how they used GetJar's Pay-Per-Download service to generate downloads of their mobile app and site for Search

1. Google case study

3. Google Mobile App (“Google”) was posted on GetJar and started with 43,000 downloads/month, organically, without promotion.

4. GetJar Pay Per Download campaigns were deployed in two phases

5. Google now receives over 1,000,000 downloads/ month

6. Downloads to date:11million2nd campaign (x3 budget) First PPD campaign

7. What did Google do to boost their results? Handset coverage: Google initially started with Symbian, Windows and Blackberry but later also included a Mobile Site Shortcut to cover non-smartphone users and increase their reach Campaigns: Initially they started with 2 campaigns per platform. However, following initial success Google began to use GetJar’s managed services and have since launched dozens of campaigns where they segmented these campaigns by: Country Platform Message Analytics : leveraging GetJar’s managed services has also allowed Google to consistently analyze, fine tune or eliminate – as needed – certain campaigns Google’s campaigns have also been consistent over time ensuring high frequency of visibility in front consumers with high bidding to ensure visibility 3

9. Google ad sense type ad service.

10. Bid for premium visibility to increase downloads.

11. Successful bids get premium listing

12. Pay only for successful downloads

13. Channels: GetJar.com and m.GetJar.com, as well as through channel partners like Sprint, Rogers and Sony Ericsson PlayNow Arena

14. Targeting: Bid for downloads by geography, by handsets and by carrier (NEW!)

15. Soon: In application paymentsHOMEPAGE (Mobile) 4

16. Pay-per-download: On mobile and on WEB 5

17. PPD results in easier activation which is more cost effective then CPM or CPC campaigns Ad Network Cost Per Click GetJar Pay Per Download Pay only when download starts 6

18. GetJar Networks Inc. 1500 Fashion Island Blvd, Suite 209 San Mateo, California 94404 USA Tel +1 650 288 3225 GetJar Inc salesteam@getjar.com www.getjar.com 7