This document discusses mission-driven startups. It defines mission-driven startups as those that build their culture, growth, values, metrics, and outcomes around their cause. It notes that while all startups solve problems, mission-driven ones see problems as epidemics and work to fundamentally improve entire industries. It emphasizes inspiring customers with the company mission to create evangelism, advocacy, and stories for customers to share. It also stresses the importance of mission-driven metrics like customer happiness and recommendations to measure success.
14. IN OUR CASE A PERSONAL PAIN POINT
HELPED TO SEE AN EPIDEMIC DYSFUNCTION IN
THE ENTIRE INDUSTRY, WHICH LACKED ANY
NATURAL FORCE OF IMPROVEMENT OR MOVE
TOWARDS RESOLUTION.
— KRISTO KÄÄRMANN & TAAVET HINRIKUS@nilanp@nilanp
16. @nilanp
“We will ask the FCA to
ensure that nobody uses
misleading terms such as
‘free’ and ‘0%
commission’ when fees
are hidden in the rates
being charged”
74. It works !
(But barely)
It works with
no significant
issues !
75. It works !
(But barely)
It works with
no significant
issues !
It works. Wow that
was slick
76. It works !
(But barely)
It works with
no significant issues
!
It works. Wow that
was slick
You’ve just blown
my socks off that
was fucking
incredible