We've been fighting the good fight to get design at the table. Across companies large and small it's becoming standard to have design sit alongside business and engineering as a core partner. But getting to the table is just the beginning. What happens once you're there?
Presented August 7th, 2015 in Chicago at Prototypes, Process & Play
3. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
4. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
interface | interaction | product
5. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
6. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
7. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
-10=
8. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
We’re BFFs
9. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
10. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
11. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
12. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
…getting to the table is
just the beginning…
13. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
…getting to the table is
just the beginning…
14.
15. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
16. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
17. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
18. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
19. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
Chief Design Officer
20. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
Chief Design Officer
21. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
business + engineering + design = product
22. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
23. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
24. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
25. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
26. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
how does design add value?
27. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
28.
29. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
30. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
31. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
32. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
33. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
Alfred P. Sloan
CEO of GM
34. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
Alfred P. Sloan
CEO of GM
dashing and
youthful!
35. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
36. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
37. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
38. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
“Even comfort, initially, was a secondary matter, and appearance, economy,
etc. got scant, if any, attention… Engineering was the all absorbing activity
and the engineer was usually the dominant personality… Even advertising
and the sales effort voiced largely the engineer’s convictions as to desirable
motor car features and characteristics…”
39. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
44. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
understand what already exists
CHALLENGE #1
VISION
45. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
46. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
47. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
CHALLENGE #1
VISION
“Designer Leaders are not just hired to listen and consult, we are hired to lead.”
48. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
CHALLENGE #1
VISION
what do you want design to be?
49. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
Design
50. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
51. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
CHALLENGE #1
VISION
WWHED?
(What Would Harley Earl Do?)
98. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
CHALLENGE #5
YOU
celebrate wins, learn from losses
99. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
100. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
CHALLENGE #5
YOU
always be learning
101. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
102. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
meeting of the minds
103. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
104. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
CHALLENGE #5
YOU
it’s a journey!
105. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
106. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
vision + buy-in + alignment + culture + you = value
107. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
1927
1940
1950
Harley Earl joins GM
Harley Earl promoted to Vice President
Design has equal corporate decision making power
along with Finance and Engineering
108. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
bit.ly/the-table
109. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
“The future is something you do, not something that happens to you.”
“Don’t be in victim mode. Drive change.”
- Ian Swinson
- Catherine Courage