1. May 17, 2011
CREATIVOICES PRODUCTIONS
Get to Know the VoiceMaster, Pocholo
Gonzales
PROFESSIONAL CAREER
ocholo THE VOICEMASTER Gonzales is a ve-
P teran in the art of Filipino voice acting. He
is the voice behind a thousand characters in
anime, hundreds of local commercials in radio and
Motivated to live his dream, Gonzales started his
career at the age of 16 after winning a voice acting
television, and various children’s programs, films, competition in DZMM’s drama and singing contest
foreign telenovelas, drama, and other TV shows. Radyo, Radyo where he later became its anchor (to-
gether with Joey Galvez and May Valle), scriptwriter,
As a voice director of HERO TV, a voice artist and and co-director. Eventually, he worked for ABS-CBN
coach, an event organizer of voice acting workshops Broadcasting Corporation as a dubber and translator
and seminars, the Father of Philippine Podcasting, for various cartoons and telenovelas.
a voice talent producer and a talent agency (Crea-
tivoices Productions) owner, Gonzales was able to At the same time, he was a first year student taking
establish a standout career. He is currently a board up BA Speech Communication in UP Diliman.
member of Advertising Suppliers Association of the
Philippines and Animation Council of the Philip- On May 1998, Gonzales was chosen by the legen-
pines, Inc. and an active member of the Philippine dary Rene O. Villanueva, creative director of Philip-
Marketing Association. pine Children’s Television Foundation Inc., to be a
voice-over talent for various voice-over characters,
Aside from his professional career, he is a passionate puppets and mascots for the programs Batang Ba-
advocate of the youth and is one of the founders of an tibot, Batibot and Koko Kwik Kwik. He was also the
organization, Tinig Kabataan or Voice of the Youth. voice director for the special programs of UNICEF.

2. In 2001, while harnessing his talent to become one He was one of the exhibitors at the Hongkong Inter-
of the best and most experienced in the field of voice national Film and TV Market (FILMART) in 2006. He
acting, he managed to take his M.A. for Broadcast also imparted insights on different events such as
Communication in the University of the Philippines Art of Voice Acting, Putting Your Business Online,
Diliman. In that year, he entered Manila Broadcas- et cetera.
ting Company as a radio drama talent for drama
programs such as Text Love, Kandila, Mr. Romantiko, He was hired by the Creative Programs Inc. as a
May Pangako ang Bukas and Radio Balintataw, and voice dubbing director for Cinema One and HERO
Sey Mo, Sey Ko. TV in 2006. He wrote and translated anime shows
like “8 Man After”, “Demon Lord Dante”, “Offside”,
Gonzales even became part of the dubbing team of “Bokura Ga Ita”, “Shura No Toki”, “Ursula’s Kiss”,
the highly-rated Taiwanese drama Meteor Garden “Negima 2, “Negima Movies”, “Black Jack”, “The
in 2003 where he dubbed Shan Cai’s father. Grudge”, “My Brother’s Wife”, “Nishi no Yoki Majo”
and “Black Jack”.
He also won the Best Voice Actor title at the Ad-
Congress 2003 in Baguio City through the radio Gonzales has dubbed voices for thousands of hours
commercial “Wikang Bansa” where he imitated of animation including Gundam Seed Destiny, Wed-
the voice of Mike Enriquez. ding Peach, Soul Hunter, Negima, Cromartie High,
Super Doll Licca, MegaMan, The Twins at St. Clare’s,
In 2004, at DZME 1530 Khz, he became the host of Neon Genesis Evangelion, Digimon, Jumanji,
Voice of the Youth, the only youth oriented radio pro- Detec- tive Conan, Wing Commander, and Cyborg
gram which aired for more than four years which Kuro- Chan, among others. He has also dubbed
later on, would turn into a big organization. Fur- voices for Latin and Taiwanese soap operas
thermore, he founded and became the managing translated into Tagalog, such as Meteor Garden
director of the Univoicesal Productions, the only and Chabelita.
voice talent institute and voice talent agency.
He has also voiced hundreds of local commercials
In the same year, he became the judge in the Cartoon for varied and high-profile clients like PLDT, Globe
Network Awards of Excellence. Telecom, Smart Telecom, Level Up, Pepsi, National
Bookstore, Coffeemate, Wendy’s, Insular Life,
Gonzales believed that voice acting is an art that Oral B, Petron, RCBC Savings, Wow Magic Sing,
needs to be heard, to be recognized and to be further Coca-Co- la, Colt 45, Western Union Money
developed. This led to the establishment of his own Transfer, Milo, Xenical, Purefoods, Mr. Clean,
voice talent agency in 2005. Furthermore, he was McDonalds, Head & Shoulders, Bibo Hotdog, Touch
invited as a guest speaker on seminars about voice, Mobile, and Rebisco Crackers, among others.
dubbing, career talks, and the like.
He has done work for various TV and radio stations,
His excellence was further recognized when he both major and minor, as a reporter, broadcaster,
was nominated in the Ten Outstanding Young Men host, voice over, radio drama talent and voice direc-
(TOYM), a widely recognized award giving body for tor. His programs included Lakas Kabataan, Voice of
young men and women. He also became a board the Youth Radio, Awit-Tawanan, Radyo Radyo, Sey
member of Animation Council of the Philippines, Mo, Sey Ko (with Tiya Dely Magpayo and Eloisa Cruz
Inc. during this year. Canlas), Text Love, Mr. Romantico, Ito ang Palad Ko,
Hagupit ng Pagkakataon, Batibot, Batang Batibot,

3. Koko Kwik Kwak, Tatak Pinoy and Sineskwela. He who helped develop the dubbing industry of the
was mentored by no other than Bernard Factor Ca- Philippines.
naberal and Salvador M. Royales during his stay in
Manila Broadcasting Company DZRH. In 2009, he became the speaker in the Philippine
Youth Congress in Information Technology held at
He worked as a freelance voice talent for local audio UP Diliman. Gonzales was acknowledged by the
production houses such as Hit Productions, Sound President of the Republic of the Philippines, Pre-
Design Productions, Liquid Post, Digitrax, Ignite sident Gloria Macapagal-Arroyo, Joey Concepcion
Media, Ad Farm, Noisy Neighbors, Audio Media, of the Philippine Center for Entrepreneurship and
RoadRunner Audio Post, Cutting Edge Productions, GO NEGOSYO, Hon. Enrique Garcia Jr., governor of
SoundWeavers and 101 Beat. the province of Bataan, Congressman Abet Garcia
of Bataan and Mayor Joey Garcia of Balanga City
Gonzales’ career was not only wedged in voice ac- when he was awarded as one of the Most Inspiring
ting. He became a member of the Philippine Marke- Bataenio MicroEntrepreneur. He was recognized
ting Association, Business Processing Association of for establishing CreatiVoices Productions as a ve-
the Philippines (BPAP) and a board member of the nue that provides inspiration and opportunities to
Philippine Association for Volunteer Effort in 2007. other voice talents and cultivates the voice acting
During this year, he was given the title “Father of the industry in the country. This business was the re-
Philippine Podcast” for his involvement in ELEK- sult of his commitment to his profession and his
SYON 2007 PODCAST where he podcasted all the voice-acting craft.
senatoriables. Among his podcast works are Digital
Filipino Podcast, Titik Pilipino Podcast, Hackenslash Moreover, he co-organized the Metro Comic Con. He
the Podcast, E Telecare Podcast, Ang Gara ng Buhay was also the youngest board member of Advertising
Podcast, Tek Tok Podcast and many others. Suppliers Association of the Philippines in 2009.
Furthermore, in this year, he organized the only
Christmas Party of Voice Talents entitled Pasko ng
mga Pinoy Super Hero. In January of 2010, Gonzales, together with the
bloggers from Blogwatch.ph, interviewed the no-
He produced the Voice of the Youth TV in 2008. He minees for Presidents for the 2010 Philippine Na-
also joined the Advertising Board of the Philippines tional Election. He partnered with the Inquirer.net
and became a member of the research committee. to podcast and videocast the interviews with the
Presidentiables, Vice Presidentiables and Senato-
In the same year, he dubbed the characters of Toti riables in March 2010.
and Hal An for his first digital full length animation
movie entitled Dayo The Movie. He was the only The premiere of his independent animation film was
professional voice artist among other TV persona- shown at Cinema 1 of SM Megamall on December 1,
lities who did voice-overs for Dayo. 2010. He directed and supervised the voice acting
of this animation and did the voice-overs for Lolo
By organizing the SYVAP Award, an award-giving Apang and Nuno 1.
body by the Society of Young Voice Artists of the
Philippines, Gonzales aspired to recognize people

4. YOUTH ADVOCACY nationwide that aspires in the expansion of a le-
gislative-executive agenda for youth development.
Gonzales became a delegate for the Medium-Term
Youth Development Plan the following year and be-
came a member of the National Youth Commission
(NYC). He also became the coordinator of NYC for
the province of Bataan.
His yearning for youth development was evi-
dent. Gonzales joined the 27th Ship for Southeast
Asian Youth Program in 2000. In 2001, he was chosen
by other youth leaders to represent his region for
the 1st National Youth Summit or Pambansang Ugong
Ng Kabataan (PUNK), a project of the National Youth
Commission and Department of Social Welfare and
Development. The topics and problems discussed
were then documented and presented to President
Gloria Macapagal-Arroyo.
Early in his career, Gonzales helped in founding
Voice of the Youth (VOTY). This radio program ai- Gonzales spread his advocacies for the youth
red for two hours each Sunday for more than four through talks and seminars. In fact, he became a
years. Voice of the Youth opened opportunities for speaker in the ASEAN Student Leaders’ Summit
young people to voice their ideas and opinions on 2002: Strengthening Youth Leadership for Commu-
an array of issues affecting their lives. VOTY turned nity Development. Likewise, he was one of the spea-
into an organization after some time and even ex- kers and organizers of the 3rd International Youth
panded into a collaboration of youth organizations Conference held in the Philippine Normal Univeristy
in nearly all provinces of the country, guided by its sponsored by the UNESCO ASPnet, UNAP, and PNU.
vision of providing networks, tools, resources, and
recognition of the youth as harbingers of upbeat In addition, Gonzales helped in organizing the Phi-
changes in their communities. lippine Celebration of Global Youth Service Day in
Balara, Quezon City on April 11-15, 2003. He was
Gonzales saw a great promise in the utilization of also the main reactor and discussant for the Fifth
communication technology to strengthen youth National Social Science Congress (NSSC V) held on
participation, networking, collaboration and lea- May 15–17. Moreover, he became one of the top
dership. Moreover, he believed that media (which participants for the Young Leaders Program of
includes the radio, TV, newspapers, mobile phones the National Defense College of the Philippines
and the Internet ) is a powerful tool in inspiring, Institute for Extramural and Continuing Studies.
informing, involving and empowering the youth. He was an awardee and the youngest delegate du-
ring the 8th Open Conference on Cooperation for the
In 1998, Gonzales became an active youth coordi- Responsible Citizenship and Corporate Governance
nator and the youngest participant in the 2nd Natio- as well. On June 12, 2003, he received the Youth
nal Parliament (NYP), an organization composed Action Net Award sponsored by the International
of young representatives from different groupings Youth Foundation.

5. He became one of the speakers and facilitators du- ring the 3rd International Youth Conference held at the Philippine
Normal University and Malacanang Palace. This conference was led by the United Nations Association of the Philippines
(UNAP), the United Nations Educational, Scientific, and Cultural Organization-Associated Schools Project (UNESCO
ASPNet), and Philippine Normal University (PNU).
Gonzales also took part on events outside the country concerning youth development. In 2004, he was a participant in the
World Youth Peace Summit in Bangkok, International Conference on Youth Empowerment in Hong Kong, and in the 2nd
International Youth Parliament held in Sydney, Australia.
His advocacy for the youth was even recognized abroad where he won the Youth in Action Award from the Global Youth
Action Network in New York. In the same year, he was asked by the Office of the President to work with the Youth Affairs
Office under Marc Catrodes. After the 2004 election, he be- came part of the Commission on Higher Education.
In 2005, he was one of the trainers in the 1st Sangguaniang Kabataan City Congress in Boracay, Aklan. Moreover, he
organized and became one of the speakers in the Youth Power 2005 Conference and Expo. Gonzales also established the
Society of Young Voice Artists of the Philippines, an organization that aims to promote the art of voice acting. During this
year, he was appointed as one of the ten representatives of the Philippines for the Young Global Citizens of the British
Council held in Jakarta, Indonesia.
Moreover, he was the speaker in the Youth Leadership Congress and Teambuilding in Cagayan in
2009. In October 10, 2010, he became the representative of the country to the ASEAN Young Leaders Training Program in
Beijing and Nanning, China under the Guangxi International Youth Exchange Institute together with All-China Youth
Federation.
For more stories about the Voicemaster, visit http://pochology102.tumblr.com/