1. Pocket App

2. About Us
an overview of the company…

3. Overview
50+ years experience in mobile
Offices in London and Kuala Lumpur
Mobile experts
Full service
Cross-platform
Uniting creativity with technical know-how
Diverse client base

4. Management Team
Paul Swaddle Andrew Hull Barry Sims
CEO Commercial Director CTO
14 years in mobile 12 years in mobile 8 years in mobile
Jake Davis Sebastian Fernando Hazel Cottey Oliver Pitt
Lead Designer Head of Project Business Development Head of Accounts
Management Director

5. Approach
Creative team using expertise in entire
Cost effective development process
Managing for client
Over-delivering on ROI

6. Clients

7. Mobile Overview
mobile as a media platform…

8. Mobile Platforms
iOS ANDROID
Apple’s single Google’s platform
development powering a range of
platform – powers handsets from HTC,
iPhone 3GS, 5 and Samsung, etc
iPad
BLACKBERRY SYMBIAN
large current
market share
PLATFORMS but
decreasing
Blackberry’s own platform hugely
powering their devices –
includes OS 3, 4, 5, and 6; WINDOWS
all slightly different Microsoft’s platform. Deal
with Nokia means their
market share will rise by end
of year

9. Mobile Toolkit
TEXT PICTURE MESSAGE EMAIL MOBILE WEB
BLUETOOTH PAYMENTS COUPON VOUCHER GPS

10. The Mobile Senses

11. Mobile Trends
Huge increase in usage
Smart phone penetration rising strongly
market share overtaken
Rise of the tablet
Having becoming as important as a

12. Mobile Complexity
all expertly handled by us…

13. Layers of Mobile
Ecosystem

14. Our Services
from idea conception to
development execution…

15. Services
Creative & consultancy
Design
Technical Build
App STORE submission
PR & Marketing
Application Analytics
On-going app reviews and upgrades

16. Project Processes
Technical
Design Brief
Specification
Project Initiation Statement of
Meeting Work
Development Design Analytics
UAT Testing Go Live Marketing

17. Case Studies
Pocket Doctor
Objective
Provide a commercially successful cross-
platform health encyclopaedia
Results
 3 unique applications delivered on time and to budget
 100% ROI over target

18. Case Studies
App TV
Objective
Provide a commercially viable solution
that delivers live TV to users via an app
Results
 Industry first
 Proprietary tool

19. Case Studies
TripTu
Objective
 Deliver multiple resort-based promotions to
relevant holiday-makers
 Make promotions available to as many
holiday-makers as possible
Results
 The Triptu application has just been launched and Triptu is in the process of
signing up businesses to offer users promotions.

20. Case Studies
Inspiring Interns
Objective
 Deliver the Inspiring Interns brand to a
wider target audience
 Integrate with the Inspiring Interns
back-end system
Results
 "Pocket App applied a logical, phased approach to deliver against our objectives as
well as work within our budget constraints. I wholeheartedly recommend them as a
competent, flexible and supportive partner.”
 We are currently building phase 2.

21. Case Studies
Polestar Global
Objective
Allow Polestar Global to track and
monitor their client shipping fleets
from their smartphone
Results
 Delivered a platform which allows Polestar to provide 24 hour a
day tracking to its clients via their Blackberry mobile

22. Case Studies
App Cooker
Objective
Provide a marketing strategy for app
which guides the design and development
process for new app ideas
Results
 By delivering an integrated solution that involved PR, online advertising and
social media, we achieved minimum sales target on Day 2 .
 #1 position in App Store for “mock-up” and proto-type”
 Featured on Apple Apps Store homepage for 10 days, and featured by Apple
as ‘Staff Pick’ and as ‘New and Noteworthy”

23. What our clients say…
“Pocket App’s expertise is far above other companies and I look forward to
developing more ideas with them in the future. “
—David Luckett, Product Manager, Telecoms Company
“When I was considering getting a mobile app created there were many
companies in the market providing this service but none with the experience
or qualities of pocket app. I wouldn’t hesitate to recommend anyone
wanting an app to use Pocket App. “
—Ben, CEO, Inspiring Interns
“Pocket App are great partners to work with for cutting edge and well
designed apps for mobile. Highly recommend them!”
—Christian Harris, CEO, Gorilla Box
“You won’t be disappointed by the Pocket App team – they are the best in
business”
—Bob Wilson, Managing Director, HealthAmigo

24. Why Pocket App?
Competitive Pricing Structure
Full service / cross-platform
Account Management
Quick turnaround

25. Info@pocketapp.co.uk
Tel: +44 20 7183 4388
Fax: +44 20 7379 0801