How to choose your freelance toolkit?
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I recently presented a short seminar on choosing the best technology for running your freelance business. My approach is to be purposeful and to choose the tools that work for you - not your friends, accountant or so-called experts.
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How to choose your freelance toolkit?
- 1. Taking Care of Business Tools and Tech for Running your Freelance Business www.journoadvice.com @anthony_caruana www.facebook.com/anthony.caruana
- 2. What are you? You might think you’re writer - but you’re not.You’re a business that sells words
- 3. What are you? You might think you’re writer - but you’re not.You’re a problem solver
- 4. Freelancing is hard Which will you be?
- 5. CEO Finance You Marketing Operations HR IT Legal Sales
- 6. You Legal CEO IT Finance Operations Sales HR Marketing
- 7. CEO HR Spend time looking at Operations the big picture. Finance Legal Don’t look at how you’re doing things - look at IT what you’re doing. Sales Marketing
- 8. CEO HR Set goals and have a Operations plan Finance 1 - Survive Legal 2 - Live well IT Sales 3 - BHAG (big hairy Marketing audacious goal)
- 9. CEO HR Operations Pay yourself a regular Finance salary Legal Treat yourself as an IT employee Sales Marketing
- 10. CEO HR Operations Superannuation Finance Payroll Legal Holidays IT Training and development Sales Marketing
- 11. CEO HR Organising your time Operations Whatever system works Finance - stick to it Legal IT Allocate time to each Sales major business function Marketing
- 13. CEO HR Operations Separate personal and Finance business accounts Legal Suggest income IT account, tax account and Sales separate credit card Marketing
- 14. CEO HR Lots of tools out there Operations Most are designed for Finance bookeepers/accountants Legal Find what works for you IT and get your accountant Sales to fit you Marketing
- 15. Finance Tools Lots to choose from •Online Services •Saasu •Xero •MYOB •Software •MYOB •Quickbooks
- 16. CEO HR Solicitor Operations Alliance Finance Legal Ask friends in the business IT Sales Read contracts Marketing
- 17. CEO HR Operations Finance http://journoadvice.com/tag/contracts/ Not legal advice Legal IT Sales Marketing
- 18. CEO HR Operations Finance Choose services and tools that Legal work for you IT What I'm showing works for me Sales Free is not always perfect - but might be good enough Marketing
- 19. CEO HR Cloud services - just Operations about every app on your Finance desktop has a cloud Legal equivalent IT Cloud is a new way to Sales outsource Marketing
- 20. CEO HR Operations Finance Google - email, docs SkyDrive - storage Dropbox - storage Legal IT Sales Marketing Evernote - notes Saasu - accounting
- 21. Software as a Service Applications run on a remote server Everything is delivered via the Internet The web browser is your terminal
- 22. CEO HR Set aside time and be Operations purposeful when looking Finance for new clients Legal Don’t be random IT Relationships are Sales everything Marketing
- 23. CEO HR Blogs Operations Forums Finance Legal Conferences IT Socialise Sales Never be scared to pitch Marketing
- 24. www.journoadvice.com @anthony_caruana www.facebook.com/anthony.caruana
Notas del editor
- What I ’m talking about is what works for me I ’ve come from a background that has largely been in the corporate world so that influences my approach But I ’ve also spent a lot of time talking with other freelancers that I see as successful And I ’ve spent time with sole traders in a number of other industries asking them about how they've been successful
- Editors don ’t commission freelancers out of the goodness of their hearts. They commission freelancers when they have a problem they can’t solve. Either that’s an expert, to cover a staff shortage, and extra storage that’s needed at short notice or – this is the best one – when another freelancer lets them down.
- Where are you? How much time are you burning on stuff that doesn ’t make money
- All businesses - large or small - do all of these things. Neglecting any one of them gives rise to potential problems.
- Survive - food, roof, clothes Live well - holiday, free time (I schedule half a weekday off when things are going well) BHAG - big, hairy audacious goal - funds a frivolous “something”
- Lay off debit cards as if there a fraud issue it ’ll be your trading account that gets hammered and it can take many weeks or longer to recover funds. With a credit card, it ’s the bank’s money that’s at risk and not your’s.
- The cloud services I rely on Google - gmail, calendar, docs Dropbox - storage. I have my documents automatically syncing to all the computers I use inc phones and tablets Evernote - note taking with images, recording, etc. Saasu - online accounts software. I can check on things and invoice from anywhere on just about any device as long as I have internet access
- The cloud services I rely on Google - gmail, calendar, docs Dropbox - storage. I have my documents automatically syncing to all the computers I use inc phones and tablets Evernote - note taking with images, recording, etc. Saasu - online accounts software. I can check on things and invoice from anywhere on just about any device as long as I have internet access
- My experience has been that as editors have moved around that I ’ve been able to keep their old publication as a client and get their new one.