1) The presentation discusses developing a needs-driven approach to online investor relations by segmenting audiences and understanding what information and functionality each group needs. 2) It recommends providing clear signposting, archives, webcasts, and contact details for analysts, as well as practical guidance and appropriate share data for individual investors. 3) It also suggests considering the use of social media and mobile sites but cautions that social media requires understanding to avoid potential risks from viral stories.

1. Investor relations: What to do online? David Bowen Moscow, November 2010

8. Your needs (for example) Professionals who know the company Providing the best possible service, to make them feel comfortable and well informed Complementing personal contact Providing information they cannot get from Reuters, Bloomberg etc Researching professionals Providing as much background as possible Encouraging personal contact ‘ Selling’ your company as an investment Individual shareholders Improving service level while cutting your costs Replacing personal contact Making it rational to use the web rather than print and phone Depositary receipt holders Providing self-service where possible Providing appropriate contact level Explaining the company

9. Their needs (for example) Professionals who know the company Results, with archive Financial calendar Webcasts Investor tools Researching professionals Risk factors Strategy M & A information Contacts Individuals shareholders How to manage shares AGM practical information Tailored FAQs Electronic delivery Depositary receipt holders Historic dividend info Link to transfer agent site Tailored FAQs Direct purchase options All (shared) Share information

11. Recommend: Create clear signposts

12. Serving analysts who follow you

14. 2003 2006 2010 Potash Corp, based in western Canada, moved away from an investor focus, then back again. It provides an exceptional service to analysts

15. Recommend: Clear layout, good archive

17. Audio with MP3 Fully-featured video

18. Consider: Provide data in multiple formats

19. Consider: Provide results interviews

20. … and on YouTube

21. Consider: Provide an event reminder

22. Consider: Provide RSS feeds

23. Provide a Twitter feed

24. Consider: Provide a download system

25. Consider: Provide a mobile IR site

26. Consider: Use Slideshare

27. Analysts wanting background

29. Recommend: Provide background for analysts

30. Beware splitting it between different places Same subjects covered in the investor section and the annual report

31. Recommend: Provide good contact details

32. Consider: Provide a dedicated strategy section

33. Consider: Provide an ownership breakdown

34. Consider: Targeting socially responsible investors

35. Consider: Provide analysts’ estimates

36. Consider: Make a direct invitation to invest

37. Individual shareholders

40. Recommend: Provide a friendly introduction

41. Recommend: Provide practical guidance

42. Recommend: Provide good FAQs

43. Recommend: Provide appropriate share data ExxonMobil has a simple but useful chart TNT Group has unnecessary detail

44. Recommend: Post annual meeting details

45. Consider: Provide a cut down annual report

46. Consider: Educate shareholders on your industry

47. Consider: Educate shareholders on the stock market

48. Depositary Receipt holders

50. Recommend: Provide a dedicated section

51. Recommend: Provide good FAQs

52. Consider: Providing SEC filings

53. Consider: Integrate with transfer agent site

55. Blogs spread stories – true or false

56. YouTube has huge viral power – good or bad

57. Twitter acts as a ‘connector’ – spreading stories

58. Consider: Use Stocktwits to monitor Twitter

59. What else can you do? And how can Bowen Craggs help you?

62. The most successful organisations align their web strategy with the overall business vision, strategy and goals. They measure success and continuously improve. We can help you to turn websites into powerful tools that polish the reputation, increase sales, satisfy investors, impress journalists, improve customer service, raise the quality of recruits and much, much more . Our deliverables are typically crystal clear documents and management presentations that combine deep analysis with actionable recommendations.

63. For more information please contact: Dan Drury Director [email_address] +44 7786 707434 Sign up for David Bowen’s free bi-monthly column: www.bowencraggs.com/best-practice/commentaries Or contact David Bowen dbowen@bowencraggs.com

64. Investor relations: What to do online? David Bowen Moscow, November 2010