1. WP7:
Mo(va(on
Jussi
Pohjolainen
Tampere
University
of
Applied
Sciences

2. Three
Ecosystems
• Apple
– iOS,
iTunes,
iCloud,
Mac
OS
X..
• Google
– Android,
Search,
Gmail,
Calendar,
Docs,
Google+
• MicrosoJ
– Windows,
Windows
Phone,
Xbox,
Live,
Bing,
IE..

3. iOS
Android
WP7
Programming
Hard
Average
Easy
Level
Fragmenta(on
Only
couple
Fragmented,
Only
two
different
iOS
several
devices
different
WP7
versions
and
and
versions
versions.
devices
Market
Closed
market,
Very
easy
process
At
the
moment,
huge
amount
of
for
uploading
very
few
apps
apps
-­‐>
hard
to
apps
to
market
-­‐>
(well
50
000).
find
anything?
lot
of
“crap”.
No
“Human
Profitable
“human
verifica(on”.
verifica(on”
of
Profitable
apps.

4. hap://blog.anlock.com/?p=28
The
end
result?
As
said,
FIVE
&me
more
sales
of
our
WP7
app
vs.
our
iPhone
app.
So
how
can
a
well
wri5en
iPhone
app,
with
great
reviews,
featured
by
Apple
and
supported
with
marke?ng
efforts,
perform
so
much
worse
than
the
exact
same,
equally
top
rated,
app
on
WP7?
How
is
this
possible,
given
Apple’s
market
share
in
smartphones
(and
compared
to
MicrosoI’s)?
The
answer
is
quite
simple:
Apple
has
500.000+
apps
on
the
App
Store
compared
to
only
30.000+
on
the
Windows
Phone
Marketplace.
The
poten?al,
in
terms
of
devices
in
the
market,
of
the
App
Store
is
huge
compared
to
that
of
the
Marketplace
but,
at
the
same
?me,
there
is
fierce
compe??on
and
a
LOT
of
noise
in
the
App
Store,
making
it
extremely
difficult
to
stand
out.

5. “Human
Centric”
vs
“App
Centric”?

6. WP7,
Why?
• Very
fresh
new
way
of
thinking
the
UI
• Android
is
kind
of
“rip-­‐off”
from
iOS
• Fits
nicely
with
MS-­‐Ecosystem:
Windows,
Office,
Outlook,
SkyDrive
etc.
• Lot
of
people
already
in
this
ecosystem
• Companies
probably
will
buy
WP7
phones
instead
of
Android
and
iOS
(MS
integra(on)
• Easy
to
differen(ate
in
Market
Place
now,
since
it’s
not
so
crowded
yet

7. Marketshare
Predic(ons
Passes
iOS

8. Learning
Point
• C#
and
.NET
knowledge
is
highly
valued
in
companies
• Several
job
posi(ons
available
if
one
knows
MS
technologies
• Nokia
focuses
it’s
WP7
Development
in
Peking,
Salo,
San
Diego
and
Tampere

9. Nokia
Today
Series
40
Windows
Phone
• “Low
end”
phones
• “High
end”
phones
• Java
ME
environment
for
• Will
cover
a
lot
of
price
development
points
• World’s
biggest
installed
• MS
Tools
base

10. Nokia
in
Future?
“Meltemi”
Windows
Phone
• Nokia
will
modify
the
• “High
end”
phones
current
MeeGo
for
low
end
• Will
cover
a
lot
of
price
phones?
points
• Linux
OS
to
the
“next
• MS
Tools
billion”
• Qt-­‐framework
(C++)