Solo consultants can be tempted to jump at every possible opportunity. However, one person can only do so much - so you need to carefully vet and sense check any new service offering.

1. How to Sense Check
a New Service Offering
Catherine Morgan
Career Transition Expert | Business Consultant to Consultants
Point A to Point B Transitions Inc.

2. How do you decide what to sell?

3. 1. What have you enjoyed delivering?
• As a solo consultant, you’d better enjoy what
you’re doing.
– A miserable consultant has miserable clients who
block their suggestions at every turn.
• What past projects were interesting for you
and valuable for your clients?
– Any common themes? Type of client? Industry?
Activities you did? Scope of project? Skills used?

4. 2. What are your best skills?
• You’ll make a better impression if you can use
your best skills.
– AND you’ll have more fun 

5. 3. How do you like to work?
• Do you like to work alone? In a team?
Virtually? In an office?
– Try to pick projects that will allow you
to work this way, when possible.

6. 4. What is your industry expertise?
• The fast path to the cash is sticking close to
what you know.
– Leverage industry expertise or similar clients
in your sales process.
– Focus your marketing in the areas of
greatest opportunity.

7. 5. Who is your ideal client?
• Who are your people?
• What type of client “gets” you?

8. Bonus tip: Your time is precious
• Jealously guard your time.
– Your time is more precious than money.
– You can make more money, but you can’t make
more time.
• Consider opportunity cost.
– If you’re going off in 10 different directions, your
messaging will be bland, and you’ll be anxious
and exhausted.

9. Questions?
Catherine Morgan
Career Transition Expert | Business Consultant to Consultants
Point A to Point B Transitions Inc.
877.672.5333
Catherine@PointAtoPointBTransitions.com
Twitter @PointA_PointB