Entrepreneurship Opportunity Seeking, Screening and Seizing, In each movement and situation the Entrepreneur view and action

1. Entrepreneurship
Present to you by: Bidur Pokhrel, Bimal Poudel, Pratik Rai
Opportunity Recognition
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Welcome 

2. Entrepreneurship
and
Actualizing Business
Ideas and Opportunities
Sp tting

3. What is an opportunity?
• In a business sense, it is an idea
that has commercial potential.
• Something you can make money
with, develop a business around
it, or create value with it.

4. Before Entrepreneurship
• How can we open new business in
Nepal?
• Haven we discovered everything
already? Are the products are perfect
already?
• Is it too crowded already for a new
enterprise?
• How can you survive as a new
enterprise?

5. And the Answer is
• Really, we don’t know.
• If we go through the process, maybe we will know.
• More often, the answer is in YOU!
• Opportunity presents itself WHEN YOU ARE READY.

6. Example:
Umbrellas and
Raincoats for Sale
New Flood Control Projects
More Sale of
Construction Materials
More Infrastructure
Development
Flood Stalled VehiclesFallen Trees & Power
Lines
Flooding
As an Entrepreneur
When there is problem, what do you see?
Did you think about this?????

7. On this page, What do you see?
Entrepreneurial Perception
• Nothing. Just a white
page.
• If that’s a market, that’s
what an ordinary mind
sees – a solid white wall.
The Entrepreneurial Mindset sees a hole!
A time and area to enter into the market
For an Entrepreneur the Creation, development
and Innovation starts from here
It can be either Crowded or Nothing

8. The Entrepreneurial Mindset
OPPORTUNITY
SEIZING
OPPORTUNITY
SCREENING
OPPORTUNITY
SEEKING

9. OPPORTUNITY SEEKING
• Sources of
Opportunity:
– Internal – Innovation /
Creativity
– External
• Macro market
• Micro market Analysis
• Irritants in the
marketplace

10. Sources of Opportunity
Macro-
Environmental
Sources
Consumer
Preferences,
Piques &
Perceptions
Industry &
Market
Sources
Talents, Hobbies,
Interests, Skills,
& Exposure
New Knowledge
Opportunities
from the
Unexpected
Opportunities from
the Future
OPPORTUNITY SEEKING

11. OPPORTUNITY from Environment
• Issue of Relevance
– All of the Macro and Micro must be relevant /
related to the Enterprise
MACRO (PESTEL)
INDUSTRY
MARKET
MICRO MARKET
Customer Competition Location
COMPETITION
LOCATION
CUSTOMER
Benchmarking,
Competitor Research
Traffic Count, Going to
Office / Going Home
For your enterprise, how do you do a micro
market analysis?
Micro
Macro

12. Innovation
• What pisses you off?
• What needs are not satisfied?
• What are new satisfactions?
• BEFORE
– You can’t
– Food eaten outside the
house
– Movie Theater
– Shopping Mall
• NOW
– You can
– Pizza delivered in 30 minutes
around
– Home Theater
– Online shopping
Before
Now

13. Ways to Innovate
Make it LARGER
Modify
Make it smaller / lighterMake it Stronger / Faster

14. Remember always:
• Start with the CUSTOMER
NEEDS
– Be sure there would be a
large number who share
the same aspiration /
frustration
– The customer cannot be
completely satisfied.
• There is no
perfect product
• Today’s winners
can be
tomorrow’s losers

15. 1. You and your SKILLS
YOU ARE THE INNOVATION!
2. You and your IMAGINATION
“IMAGINATION IS MORE IMPORTANT THAN KNOWLEDGE” –Albert Einstein
3. You and your NETWORK
4. You and your PURPOSE
5. You and TECHNOLOGY
6. You and your MINDSET
• Nothing is
impossible
• I can do it
• I have what
it takes
7. You and your
ENTERPRISE
• “If you build they will come.”
8. You and your PASSION
It is doing what you love doing, even
when it hurts.
9. You and your VISION
“I believe that the nation should dedicate itself to committing the
goal that before the decade is out, of a man landing on the moon
and returning him safely to earth.” -John F. Kennedy
May 25, 1961

16. YOU
Welcome to your world!

17. Thank you 
For your kind attention & active participation