POLITE IN PUBLIC www.politeinpublic.com.au events@politeinpublic.com.au

1. Introducing… POLITE IN PUBLIC

2. THE POLITE WAY TO ADVERTISE
REVOLUTIONARY
Having revolutionized the event
photography and marketing space in the
U.S. over the past three years by giving
the humble photo-booth its biggest
revamp ever – branded photos retouched
and airbrushed before they print – we’ve
tried to embed the happiness of the
consumer at the heart of everything we
do.
TURN-KEY
POLITE IN PUBLIC delivers turn-key
marketing campaigns encompassing
creative, experiential and online-driven
execution.
EXPERIENTIAL LONGEVITY
The “mobile photo-studio” provides a
direct-to-consumer take-away that
outlasts anything else in the experiential
field – a printed and digital photo that can
be kept indefinitely.
Everything else, no matter how useful, will eventually be discarded.

3. THE PHOTO MARKETING PROCESS
: PROCESS ELEMENTS :
1.0 MOBILE PHOTO STUDIO
• 100% Custom Creative Solutions
2.0 ACTIVATION
• Data Capture
• Printed Photos
• Trained Operators
• Themed Props
3.0 ONLINE ELEMENTS
• Online Image Hosting
• LiveBooth© - Instant Uploads
• Client-Hosted Web Galleries
4.0 POST-EVENT
• Data Capture
• Online Competitions
• ROI Reporting

4. 1.0 - MOBILE PHOTO-STUDIO (MPS)

5. 1.2 - CREATIVE CAPABILITIES
Magazine
covers
Product
integra5on
&
Mul5ple-­‐layers
create
created
easily
using
photo
duplica5on
“underwater”
effect
overlay
technology

6. 1.1 – CREATIVE PROCESS
CUSTOM BACKGROUNDS
• Our backgrounds are 100%
customizable – clients can design
they’re own or provide us with a brief.
We require a three week lead time on
most background deliveries.*
STOCK BACKGROUNDS
• We have a catalog of over 250
backgrounds clients may choose from
online at the link below.
• www.politeinpublic.com/catalog/
printed/
GRAPHIC OVERLAY
• Our technology allows us to place a
graphic overlay – a Photoshop file –
that is printed on the photos. These
generally include graphics such as
brand logos, copy, small images or
design elements.
BACKGROUND
OVERLAY
The
background
is
a
physical
The
overlay
is
a
Photoshop
fabric
that
when
stretched
file
that
features
all
copy,
onto
our
frames,
creates
a
logos,
graphic
design
3D
look
when
printed
elements,
URL’s
etc.
* Check 2010 corporate pricing guide for applicable fees

7. 2.0 – ACTIVATION
TRAINED
OPERATORS
ON-­‐SITE
TV
ADS
We
provide
two
trained
operators
to
keep
the
traffic
As
we
include
a
42”
digital
display
at
certain
events
so
guests
flowing
through
the
POLITE
IN
PUBLIC
booth.
Addi5onal
can
see
their
photos
instantly,
we
can
also
include
client
promo5onal
staff
can
be
hired
on
request.
adver5sements
or
messages
that
rotate
within
the
photos
and
relay
informa5on
to
a
cap5ve
audience.
UNLIMITED
PRINTING
We
can
print
over
1000
photos
in
a
4-­‐hour
ac5va5on.
Remembering
that
each
photo
can
have
up
to
5
guests
or
more
in
at
any
one
5me,
we
o^en
have
thousands
of
people
though
our
booths
during
busy
ac5va5ons.
ON-­‐SITE
DATA
CAPTURE
For
premium
packages,
PIP
includes
an
on-­‐site
data
capture
op5on
that
collects
consumer
name
and
e-­‐mail
addresses
for
clients
to
use
for
post-­‐event
marke5ng.
This
can
be
done
manually
or
using
LiveBooth©
technology.
BRANDED
PHOTOS
We
print
700
or
more
photos
at
each
event
-­‐
photos
can
be
tailored
to
include
brands,
logos,
company
web
addresses,
call-­‐to-­‐ac5on’s
for
consumers
and
more!
REVERSE-­‐SLEEVE
ADVERTISING
Photos
given
on-­‐site
can
include
a
6”x4”
printed
adver5sement
-­‐
slipped
into
the
back
of
the
photo
sleeve.

8. 3.0 – ONLINE ELEMENTS
:
IMAGE
HOSTING
:
Client-­‐Based
Micro-­‐Site
Clients
may
choose
to
have
photos
on
their
website,
thereby
thereby
monitoring
direct
ROI
a^er
a
campaign.
We
can
provide
simple
HTML
that
embeds
a
scroll-­‐gallery
onto
a
clients
page,
which
may
be
customized
however
you
like.
Images
remain
“hosted”
on
the
POLITE
site,
so
client
servers
remain
free.
POLITE
IN
PUBLIC
Image
HosCng
Post-­‐event,
all
images
are
uploaded
to
the
POLITE
IN
PUBLIC
website
where
each
event
is
given
it’s
own
landing
page.

9. 3.1 – SOCIAL NETWORKS
:
SOCIAL
NETWORKS
:
We
specialize
in
placing
instantly
branded
photos
organically
in
social
media.
What
does
this
mean?
When
people
look
good
–
they
want
their
friends
to
know
about
it!
Facebook
IntegraCon
The
POLITE
IN
PUBLIC
website
features
an
integra5on
tool
linked
in
agreement
with
Facebook.
Using
this
tool,
when
consumers
login
to
their
Facebook
profiles,
they’re
automa5cally
logged
into
the
POLITE
site
–
which
means
consumers
can
“tag”
themselves
and
their
friends
direct
from
the
POLITE
website.
They
can
also
“push”
photos
to
their
profiles
instantly.
Social
Networks
Using
the
above
tools,
our
conversion
rates
can
be
as
high
as
90%
with
web-­‐targeted
campaigns,
with
an
average
rate
of
between
35-­‐55%.

10. LIVEBOOTH© CONSUMER
DATA
CAPTURED
The
POLITE
IN
PUBLIC
LiveBooth
–
Data
ON-SITE!!
Kiosk
&
Digital
Distribu5on
System
–
allows
consumers
to
select
and
send
photos
instantly
to
Facebook
and
e-­‐mail
accounts.
With
the
Facebook
integra5on
system
built-­‐in
to
the
POLITE
IN
PUBLIC
interface,
consumers
can
also
tag
friends
in
photos
–
meaning
clients
can
achieve
organic
distribu5on
of
branded
photos
and
messages
instantly.
MECHANIC
•
Consumers
get
their
photo
taken
in
the
booth
and
receive
printed
copies
as
usual
PHOTOS SENT
INSTANTLY TO
FACEBOOK &
•
Photos
are
then
streamed
LIVE
to
an
EMAIL!!
on-­‐site
touch-­‐screen
panel
in
under
45
ADDED
BENEFITS
seconds
•
The
touch-­‐screen
interface
can
include
customizable
Colors,
Logos,
and
•
Consumers
select
the
photos
they
wish
Event
Specific
Graphics
for
brands
to
send
and
enter
details
including
name,
e-­‐mail
address
and
Facebook
login
•
POLITE
IN
PUBLIC
can
collect
specific
User
Data,
with
3
customizable
fields
details,
then
click
“SUBMIT”
and
a
32
character
limit
–
what
do
you
want
to
know
about
your
consumers?
•
Photos
are
sent
instantly!

11. CASE STUDY: ADIDAS
LEVERAGING EXISTING ADVERTISING
“We
want
the
customer
to
star
in
the
ad.”
CAMPAIGN
OBJECTIVE
Emulate
exis5ng
adver5sing
assets
by
integra5ng
the
customer
into
branded
media.
Make
viral.
BRIEF
To
support
the
ADIDAS
Football
World
Cup
Football
“Hero”
campaign
–
POLITE
IN
PUBLIC
leveraged
ADIDAS’
Official
Sponsorship
of
the
2010
FIFA
World
Cup
by
engaging
customers
in
flagship
ADIDAS
retail
stores
in
Sydney
and
Melbourne.
ACTIVATION
Replica5ng
ADIDAS
“Hero”
outdoor
and
print
ad
ADVERTISEMENT
PHOTO
campaigns
–
POLITE
IN
PUBLIC
created
in-­‐store
photo
opportuni5es
for
customers
to
become
their
RESULTS
favourite
ADIDAS
World
Cup
Hero.
Integrated
Consumers:
The
ADIDAS
WC
ac5va5on
has
successfully
emulated
the
“Hero”
ad
campaign,
culmina5ng
Selec5ng
from
five
World
Cup
Hero
op5ons,
in
over
a
thousand
customers
“starring”
in
the
own
ad.
customers
had
their
photo
printed
on
the
spot
Viral
Reach:
The
online
measurement
of
this
viral
marke5ng
giving
them
a
one-­‐of-­‐a-­‐kind
ADIDAS
memento
of
push
has
yet
to
be
evaluated,
but
conversion
rates
are
over
the
2010
World
Cup.
60%.
Sales:
ADIDAS
stores
found
the
ac5va5on
the
perfect
moment
to
engage
customers
to
“try
on”
new
spor5ng
amre,
resul5ng
in
increased
sales.

12. CASE STUDY: MALIBU RUM
INCREASING ON-PREMISE SALES
“Get
in
the
Mali’Bu’Oth!”
CAMPAIGN
OBJECTIVE
Increase
Malibu
sales
Australia-­‐wide.
BRIEF
Spearheading
the
Malibu
09/10
Summer
“Get
your
Island
On”
promo5on,
POLITE
IN
PUBLIC
delivered
60
on-­‐premise
ac5va5ons
around
Australia.
The
“Get
your
Island
On”
Summer
Promo
was
a
three
5ered
ac5va5on
program
with
the
“Mali
Bu’oth”
being
the
centrepiece
for
all
GOLD
level
“Malibu
Beach
Party”
ac5va5ons.
ACTIVATION
The
“Mali
Bu’oth”
was
the
driving
sales
force
being
the
“Get
your
Island
On”
ac5va5ons.
In
order
to
have
their
PHOTO
ADVERTISEMENT
have
photo
taken
consumers
were
asked
buy
one
of
three
Malibu
cocktails
at
the
bar.
A^er
drink
purchases,
RESULTS
consumers
were
given
Malibu-­‐branded
lanyards
and
Units
Sold:
180-­‐780
units
of
Malibu
sold
per
event
on
directed
to
the
“Mali
Bu’oth”
set-­‐up
where
they
were
premise
depending
on
venue
size
and
loca5on.
able
to
have
as
many
photos
as
they
liked.
As
well
as
Unit
Volume
Increase
(%):
1700%
volume
increase
in
receiving
their
6x4”
magazine-­‐quality
print
photos
were
nightly
unit
sales
(average
night
units
between
14-­‐60
also
streamed
online
to
the
Malibu
Rum
Australia
units).
Facebook
page
where
consumers
were
free
to
Program
Extension:
The
“Mali
Bu’oth”
program
download,
comment
on
and
tag
themselves
in
photos
originally
scheduled
45
events
and
was
extended
to
60
taken
from
around
the
country.
on
the
back
the
sales
volume
generated.

13. CASE STUDY: MALIBU RUM – FACEBOOK FANS
INCREASING ON-PREMISE SALES
FACEBOOK
FAN
PAGE
•
4970
Fans
The
Malibu
Rum
Australia
Facebook
page
was
inundated
with
new
“fans”
and
consumers
commen5ng
on
and
tagging
themselves
in
photos
–
providing
post-­‐
event
secondary
engagement
for
the
brand.
Follow-­‐up
opportuni5es
now
exist
for
Malibu’s
new
database
of
fans
–
a
direct
porthole
of
engagement
with
their
key
demographic.

14. THE CONSUMER JOURNEY
• Consumer
• Consumers
are
excitement
directed
to
either
building:
a
LiveBooth
Promo5onal
staff
screen
or
given
show
examples
of
printed
manual
photos;
previous
Par5cipa5on
data
forms
or
Comple5on
customers
with
“compe55on
lanyards
show
• Consumers
enter
entries”
which
• Photos
are
put
friends
(word
of
booth
and
are
boost
data
into
sleeves
and
mouth);
projected
given
props.
collec5on.
auached
to
images
on
TV’s
or
Operators
“pose”
LiveBooth
lanyards.
screens
en5ce
them
accordingly
technology
sends
Consumers
collect
interest
and
shoot
photos
instantly
to
their
photos,
put
FaceBook
and
e-­‐ their
data
forms
in
mail
the
box
or
click
Engagement
“submit”
on
LiveBooth
screen.
Data
Capture
Ongoing
60
seconds
15-­‐25
<
2
minutes
seconds