Digital Native for Ministry of Education, Culture and Science (OC&W)

•

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Lecture/presentation on digital nativism, entrepreneurship, talent and changed skills for the Dutch Ministry of Education, Culture and Science.

Educación Viajes Entretenimiento y humor

Pleased
to meet you.
My name is
Polle.
Photo: Filip Bunkens

An actual company.
Go figure.
With a boss.
Rules.
Office hours.
A building.
© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu

Pretty much all
the things most
youngsters hate.
© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu

The most
talented
people I know
just do stuff
they like.
© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu

[INSERT TIJS VROLIX]

TIJS VROLIX tijsvrolix.be

[INSERT SOFIE VALKIERS]

SOFIE VALKIERS fashionata.be

[INSERT ELINE BOCHEM]

ANDREW VASSALLO
Cutest male/female geek

[INSERT OMAR KBIRI]

OMAR KBIRI kbiri.nl

This
is my
BlackBerry.
© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu

This
No.
is my
Not an iPhone.

BlackBerry.

© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu

I use it to keep in touch with
3000 twitter followers ...

... and select the
most interesting
content that day,
selected by
my peers.

© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu

© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu

(THAT WAS A JOKE. I HATE SOCIAL MEDIA EXPERTS.)

© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu

Besides my Blackberry,
I could work on my laptop.
© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu

Or, for that matter. On your
laptop.
© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu

I store all my data online.
© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu

My Boondoggle files.
© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu

My favorite links.
© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu

My presentations.
© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu

My network.
© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu

But, really, it’s not about
technology. Technology is not
leading, ideas and personal
connections are.
Technology is just an enabler.

© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu

I organize a bi-monthly drink for
talented online-minded
youngsters in Amsterdam,
Antwerp, Brussels, Ghent and
London.

© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu

JONG TUIG / Amsterdam
Photo: Filip Bunkens

JONG TUIG / Antwerp
Photo: Filip Bunkens

By the way: I usually have never
seen the people I organize the
event with. We collaborate via
twitter, email or skype.

© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu

Oh, and I don’t even know some
of them by their real name …
@nalden @ort @orsii …

© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu

So, what’s the
return on all
this geekyness?
© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu

Social agency of the year.
© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu

14th most powerfull marketeer.
© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu

But, even more important. A
minor shift in skills/thoughts
with huge consequences.
A strong belief in some basic
principles.

© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu

The power of technology as a
steroid.
© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu

The power of smart ideas.
© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu

The power of reputation.
© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu

The importance of service and
product over communication.
© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu

Stuff worth talking, sharing and
loving.
© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu

Extremely fast access to the right
ideas and right people.
© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands
T +31 (0)20 716 3717 - www.boondoggle.eu

POLLE DE MAAGT / Strategist
Boondoggle Amsterdam / Leuven
polle.demaagt@boondoggle.eu
@polledemaagt
facebook.com/polledemaagt
www.polledemaagt.com

Photo: Filip Bunkens

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Acts not ads. I guess trying to change marketeers to do less advertising and more acts from time to time means you have to preach to new marketeers. Well, preaching might not be the right word but nudging or gently convincing to be more about acts pretty much sums it up. Gently convincing to create stuff worth sharing. To be maniacal in managing expectations. To create acts, not ads. To not only contact consumers when they have to pay an invoice, but to gradually engage them via campaigns AND programs. And that to do this, you have to change companies from the inside. Not by brute force, but by smart projects. So, here’s to the new class of marketeers at Lessius Mechelen that is prepared to build brands worth sharing and talking about.

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Nothing changed and everything changed. The more direct contact brands have with consumers, the more they need a coherent core identity. One that translates both into tweets and invoices in campaigns, and more important, a permanent dialogue. Because people’s expectations have shifted. Towards new client service normals. From ads to acts. Changing companies towards more consumer centricity isn’t easy. That requires proving you’re on the right track every single day. Showing progress. Building upon your companies’ unused potential.

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APM Welcome Tuesday 30 April 2024 APM North West Network Conference, Synergies Across Sectors Presented by: Professor Adam Boddison OBE, Chief Executive Officer, APM Conference overview: https://www.apm.org.uk/community/apm-north-west-branch-conference/ Content description: APM welcome from CEO The main conference objective was to promote the Project Management profession with interaction between project practitioners, APM Corporate members, current project management students, academia and all who have an interest in projects.

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1. Pleased to meet you. My name is Polle. Photo: Filip Bunkens

3. An actual company. Go figure. With a boss. Rules. Office hours. A building. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu

4. Pretty much all the things most youngsters hate. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu

5. The most talented people I know just do stuff they like. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu

10. [INSERT TIJS VROLIX] TIJS VROLIX tijsvrolix.be

11. [INSERT SOFIE VALKIERS] SOFIE VALKIERS fashionata.be

12. [INSERT ELINE BOCHEM] ANDREW VASSALLO Cutest male/female geek

13. [INSERT OMAR KBIRI] OMAR KBIRI kbiri.nl

14. This is my BlackBerry. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu

15. And It’s Always On.

16. This No. is my Not an iPhone. BlackBerry. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu

17. I use it to keep in touch with 3000 twitter followers ...

18. ... and select the most interesting content that day, selected by my peers. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu

19. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu

20. (THAT WAS A JOKE. I HATE SOCIAL MEDIA EXPERTS.) © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu

21. Besides my Blackberry, I could work on my laptop. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu

22. Or, for that matter. On your laptop. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu

23. I store all my data online. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu

24. My Boondoggle files. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu

25. My favorite links. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu

26. My presentations. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu

27. My network. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu

28. But, really, it’s not about technology. Technology is not leading, ideas and personal connections are. Technology is just an enabler. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu

29. I organize a bi-monthly drink for talented online-minded youngsters in Amsterdam, Antwerp, Brussels, Ghent and London. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu

30. JONG TUIG / Amsterdam Photo: Filip Bunkens

31. JONG TUIG / Antwerp Photo: Filip Bunkens

32. JONG TUIG / Ghent Photo: Filip Bunkens

33. YOUNG SCUM / London

34. And I met my girlfriend there.

35. By the way: I usually have never seen the people I organize the event with. We collaborate via twitter, email or skype. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu

36. Oh, and I don’t even know some of them by their real name … @nalden @ort @orsii … © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu

37. Photo: Lev Kaupas – Maurice Mikkers

38.

39.

40.

41.

42. So, what’s the return on all this geekyness? © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu

43. ;)

44. Social agency of the year. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu

45. 14th most powerfull marketeer. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu

46. But, even more important. A minor shift in skills/thoughts with huge consequences. A strong belief in some basic principles. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu

47. The power of technology as a steroid. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu

48. The power of smart ideas. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu

49. The power of reputation. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu

50. The importance of service and product over communication. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu

51. Stuff worth talking, sharing and loving. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu

52. Extremely fast access to the right ideas and right people. © Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The Netherlands T +31 (0)20 716 3717 - www.boondoggle.eu

53. POLLE DE MAAGT / Strategist Boondoggle Amsterdam / Leuven polle.demaagt@boondoggle.eu @polledemaagt facebook.com/polledemaagt www.polledemaagt.com Photo: Filip Bunkens

Digital Native for Ministry of Education, Culture and Science (OC&W)

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